I created 40 Fit N’ Stylish to meet the interests of women in their late 30s through their early 50s. Why?
- I believe that women in their 40s are often both at a point of transition and have come into their own.
- I turned 40 this year. I'm concerned with staying fit and being stylish. So, I'm creating content that I'd want to consume. My suspicion is that if an idea sparks my curiosity that it more than likely sparks others.
- Often, women in their 40s have more money to make household spending decisions with than those in their 20s and 30s. 40 Fit N' Stylish has the ability to serve both its readers and the businesses that would like to reach them.
40 Fit N' Stylish's most popular posts include:
I'm Trying the Fit and Fierce Over 40 Course on DailyOM
Things My Dad, Brothers, and Others Don't Know About Me...#MeToo
I Made Kodiak Cake Cornbread Muffins
What people have been saying about 40 Fit N' Stylish:
"Just wanted to say, you're such a inspiration and at 40, you make it look amazing!!" - Missy McWilliams
"Hi there, I'm the Director of the New York Transit Museum and, well, I love this post!…" - a response I received to my I Love My Purse post.