Better Eating is creating digital vegan campaigns
7
patrons
$28
per month
Better Eating International is sparing animals from miserable lives and inspiring compassion through smart, personalized vegan advocacy. With your help, we can continue creating even more life-changing content tailored to the unique experiences of individuals.


Most people want to protect animals, the environment, and public health -- and combating animal agriculture is the perfect place to start. Chickens, turkeys, fish, pigs, and cows are made to suffer immensely when raised for food. Animal agribusiness is a leading contributor to climate change, deforestation, and water pollution. And humans pay a price too: our lifesaving antibiotics are becoming less effective through their use on animals, farm and slaughterhouse workers are among the most mistreated, and 80% of staple crops are fed to farmed animals instead of people.

The only way to solve all these problems is to move toward a world without animal production, which will require revolutions in technology, in our institutional practices, and in our culture, beliefs, and behavior. While awareness grows about the severity of these problems, many people still struggle to put their values into action.

That’s where Better Eating’s forward-thinking approach comes in.


We understand that everyone has their own life experiences, making certain messages more powerful to some people than others. Even once someone is persuaded to take action toward vegan eating, they may have needs and concerns that can make vegan eating feel challenging.

That’s why we’re constantly expanding our database of short, targeted videos that expose animal agriculture and promote vegan eating from new angles, ensuring that everyone receives a message that speaks to their needs and experiences. We run millions of ads to reach people while they watch online videos and TV shows, delivering them one at a time in a predetermined sequence.



Long-term vegan persuasion isn’t as easy as simply putting a video online. In our years running public awareness programs about these issues, we’ve learned the following:

  • Animals need everyone on their side which is why we take an inclusive and intersectional approach!
  • Repeated exposure to our message is needed, balancing both an emotional connection to the issue being explained and a an intuitive justification that makes sense!
  • Authenticity and trustworthiness cannot be faked -- so we’re committed to involving and consulting our diverse audiences and supporters at all levels!
  • Results must be measurable, which is we survey and otherwise track changes to people’s beliefs, behavior, and purchasing habits!

With an in-house creative team, we bring attention to detail and dedication to the cause that cannot be found with outsourced production. Animation makes it easy to explain complicated ideas, and to create new videos quickly and cost-effectively. Many of the components designed for one audience can simply be tweaked to become ideal for another. Unlike graphic undercover footage, animation escapes most online censorship, allowing us to reach millions more people.



As we continue to make videos for different audiences and populate our video database, our Lead Animator, Lead Designer, and Audio Engineer are able to reuse elements of older videos to make new ones.

Competing with the marketing might of our adversaries is not easy or cheap: the meat, dairy, and egg industries spend billions of dollars each year to cleverly market their products to key audiences. However, Better Eating’s production team gives us a competitive advantage, creating industry-quality content at fraction of the expected cost. Your generous ongoing support is the lifeblood that sustains our innovative process.


Better Eating International Incorporated is a tax-exempt 501(c)(3) nonprofit organization, EIN 81-4124366, based in Washington, DC. Our work, which creates and runs targeted digital media campaigns to educate millions of people on the merits of vegan eating, shifts the discourse on the value of animals in society, centering them as unique individuals. By addressing the interconnectedness of different forms of oppression, our forward-thinking model seeks to align the cause of animal rights with other progressive movements for justice.

Your support allows us to continue this groundbreaking work, bringing even more content to new audiences. Please enjoy the rewards and behind-the-scenes insights we’re offering to our Patrons, and feel proud that, whether you contribute $1 or $100 a month, together we’re building a better world with Better Eating!

Tiers
Early Access!
$1 or more per month

In addition our eternal gratitude, you’ll gain access to our Patreon-only newsfeed and early content, including seeing every video sequence before the public! 

Includes: 

  • First access to completed videos via Patreon newsfeed. 
Shout it Out!
$2 or more per month

Everything above, plus an annual social media shoutout on the platform of your choice (Facebook, Instagram, or Twitter)! 

Includes: 

  • Annual social media shout-out. 
  • First access to videos via Patreon feed. 
No Filter!
$3 or more per month

Everything above, plus behind-the-scenes access to early drafts in the Patreon newsfeed, and a private Google Drive folder of original files you can download & share with your communities. 

Includes: 

  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out.  
Make it Personal!
$5 or more per month

Everything above, plus the opportunity to join a monthly video chat with other supporters and at least two Better Eating staffers! 

Includes: 

  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 
Advise Us!
$10 or more per month

Everything above, plus help choose the theme and content for a graphic, sponsored by you!

Includes: 

  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed
  • Annual social media shout-out. 

*(available after 3 months)

Mystery Merch!
$25 or more per month

Everything above, plus receive a shipment of mystery merch every 6 months such as buttons, stickers, or shirts, always including a Patreon-only item*

Includes: 

  • Mystery merchandise every 6 months.* 
  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 

*(available after 3 months)

Pick Your Platform!
$50 or more per month

Everything above, plus we’ll work with you to customize a recognition package to your liking. Possibilities include promoting your vegan-friendly project(s) on our channels, interviewing you for our online platforms, or animating your likeness into a video. 

Includes: 

  • Customized recognition package. 
  • Mystery merchandise every 6 months.* 
  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 

*(available after 3 months)

Meet With Us!
$100 or more per month

Everything above, plus meet with our Leadership team for at least one hour when we are in the same city (or opt for a private video meeting if there are no likely opportunities for in-person connecting). 

Includes: 

  • Private meeting with Better Eating leadership
  • Customized recognition package. 
  • Mystery merchandise every 6 months.* 
  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 

*(available after 3 months)

Goals
7 of 100 patrons
When we reach 100 Patrons, one lucky supporter will receive a customized framed illustration of them and a loved one (human or non-human)!
1 of 1
Better Eating International is sparing animals from miserable lives and inspiring compassion through smart, personalized vegan advocacy. With your help, we can continue creating even more life-changing content tailored to the unique experiences of individuals.


Most people want to protect animals, the environment, and public health -- and combating animal agriculture is the perfect place to start. Chickens, turkeys, fish, pigs, and cows are made to suffer immensely when raised for food. Animal agribusiness is a leading contributor to climate change, deforestation, and water pollution. And humans pay a price too: our lifesaving antibiotics are becoming less effective through their use on animals, farm and slaughterhouse workers are among the most mistreated, and 80% of staple crops are fed to farmed animals instead of people.

The only way to solve all these problems is to move toward a world without animal production, which will require revolutions in technology, in our institutional practices, and in our culture, beliefs, and behavior. While awareness grows about the severity of these problems, many people still struggle to put their values into action.

That’s where Better Eating’s forward-thinking approach comes in.


We understand that everyone has their own life experiences, making certain messages more powerful to some people than others. Even once someone is persuaded to take action toward vegan eating, they may have needs and concerns that can make vegan eating feel challenging.

That’s why we’re constantly expanding our database of short, targeted videos that expose animal agriculture and promote vegan eating from new angles, ensuring that everyone receives a message that speaks to their needs and experiences. We run millions of ads to reach people while they watch online videos and TV shows, delivering them one at a time in a predetermined sequence.



Long-term vegan persuasion isn’t as easy as simply putting a video online. In our years running public awareness programs about these issues, we’ve learned the following:

  • Animals need everyone on their side which is why we take an inclusive and intersectional approach!
  • Repeated exposure to our message is needed, balancing both an emotional connection to the issue being explained and a an intuitive justification that makes sense!
  • Authenticity and trustworthiness cannot be faked -- so we’re committed to involving and consulting our diverse audiences and supporters at all levels!
  • Results must be measurable, which is we survey and otherwise track changes to people’s beliefs, behavior, and purchasing habits!

With an in-house creative team, we bring attention to detail and dedication to the cause that cannot be found with outsourced production. Animation makes it easy to explain complicated ideas, and to create new videos quickly and cost-effectively. Many of the components designed for one audience can simply be tweaked to become ideal for another. Unlike graphic undercover footage, animation escapes most online censorship, allowing us to reach millions more people.



As we continue to make videos for different audiences and populate our video database, our Lead Animator, Lead Designer, and Audio Engineer are able to reuse elements of older videos to make new ones.

Competing with the marketing might of our adversaries is not easy or cheap: the meat, dairy, and egg industries spend billions of dollars each year to cleverly market their products to key audiences. However, Better Eating’s production team gives us a competitive advantage, creating industry-quality content at fraction of the expected cost. Your generous ongoing support is the lifeblood that sustains our innovative process.


Better Eating International Incorporated is a tax-exempt 501(c)(3) nonprofit organization, EIN 81-4124366, based in Washington, DC. Our work, which creates and runs targeted digital media campaigns to educate millions of people on the merits of vegan eating, shifts the discourse on the value of animals in society, centering them as unique individuals. By addressing the interconnectedness of different forms of oppression, our forward-thinking model seeks to align the cause of animal rights with other progressive movements for justice.

Your support allows us to continue this groundbreaking work, bringing even more content to new audiences. Please enjoy the rewards and behind-the-scenes insights we’re offering to our Patrons, and feel proud that, whether you contribute $1 or $100 a month, together we’re building a better world with Better Eating!

Recent posts by Better Eating

Tiers
Early Access!
$1 or more per month

In addition our eternal gratitude, you’ll gain access to our Patreon-only newsfeed and early content, including seeing every video sequence before the public! 

Includes: 

  • First access to completed videos via Patreon newsfeed. 
Shout it Out!
$2 or more per month

Everything above, plus an annual social media shoutout on the platform of your choice (Facebook, Instagram, or Twitter)! 

Includes: 

  • Annual social media shout-out. 
  • First access to videos via Patreon feed. 
No Filter!
$3 or more per month

Everything above, plus behind-the-scenes access to early drafts in the Patreon newsfeed, and a private Google Drive folder of original files you can download & share with your communities. 

Includes: 

  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out.  
Make it Personal!
$5 or more per month

Everything above, plus the opportunity to join a monthly video chat with other supporters and at least two Better Eating staffers! 

Includes: 

  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 
Advise Us!
$10 or more per month

Everything above, plus help choose the theme and content for a graphic, sponsored by you!

Includes: 

  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed
  • Annual social media shout-out. 

*(available after 3 months)

Mystery Merch!
$25 or more per month

Everything above, plus receive a shipment of mystery merch every 6 months such as buttons, stickers, or shirts, always including a Patreon-only item*

Includes: 

  • Mystery merchandise every 6 months.* 
  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 

*(available after 3 months)

Pick Your Platform!
$50 or more per month

Everything above, plus we’ll work with you to customize a recognition package to your liking. Possibilities include promoting your vegan-friendly project(s) on our channels, interviewing you for our online platforms, or animating your likeness into a video. 

Includes: 

  • Customized recognition package. 
  • Mystery merchandise every 6 months.* 
  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 

*(available after 3 months)

Meet With Us!
$100 or more per month

Everything above, plus meet with our Leadership team for at least one hour when we are in the same city (or opt for a private video meeting if there are no likely opportunities for in-person connecting). 

Includes: 

  • Private meeting with Better Eating leadership
  • Customized recognition package. 
  • Mystery merchandise every 6 months.* 
  • Sponsoring and guiding the content for a graphic.* 
  • Monthly video chat with Better Eating team. 
  • Private access to Google Drive folder of memes & videos. 
  • Access to complete + draft videos via Patreon newsfeed 
  • Annual social media shout-out. 

*(available after 3 months)