Greg Lomason DBA Byron James Fitness is creating an Amazing Fitness Channel
1

patron

$1
per month
Here’s an overview of what Byron James Fitness is and how Patreon is going to help BJF accomplish its goals:

The Situation:

Byron James Fitness is a professional training company owned and operated by Greg Lomason. Greg is a Certified Cancer Recovery Specialist with the National Federation of Professional Trainers and BJF specializes in cancer rehabilitation. The idea of Byron James Fitness came about in August of 2014 after Greg received a call that his dad had been diagnosed with cancer. It's not as morbid as it sounds, to him it was another diagnosis in a long string of medical issues embedded in his family and family history. To explain all of them, it would take a textbook.

The plan for Byron James Fitness was for it to be a company like LA|Fitness or 24 Hour and name it after Greg’s dad. The spin? BJF would have a feng shui "retreat" feel that would cater to clients who need a total fitness makeover. Not unlike Chris Powell's "Extreme Weight Loss" on ABC, BJF would help clients, physically, mentally, and nutritionally, change their outlook on life.

After talking to a business banker and a few more key players, low-ball estimates to get started would have been $100m dollars...not the easiest sum of money for a young entrepreneur to come up with. Instead, BJF’s business plan was reimagined into a traveling business model, and here we are!

Byron James Fitness has experienced a phenomenal 2.5 years!! BJF’s own strategies and its partnership with local apartment complexes have allowed us to change hundreds of people's lives. We've helped people fit into their wedding dresses, go on dream vacations they would never have been able to experience, visit family they hadn't seen in years, live long enough to see their grandkids born, helped clients compete in bodybuilding competitions, get drafted into the NFL, etc. Even with all this success, Byron James Fitness is still a small startup and unable to sustain itself independently. We’ve mostly relied on savings to produce the YouTube content and other numerous benefits we include with our programs. We truly want to continue to help people achieve their goals and two things are very clear:

1) We want BJF to continue to grow and be successful in the future. The beta test is over. It works. We have success stories and we get results. Our founder, Greg, is obsessed with getting people into shape—he says, it's the most fun he’s ever had and it’s his life goal to continue to help others succeed in their wellness goals.

2)
The BJF brand needs to be self-sustaining for this to work. The plan to "fund BJF with savings + other company" was fine for Phase 1, but it's not sustainable. The company's savings are unimpressive and the revenue from the other company barely covers business expenses. If BJF is going to endure, and continue to grow and improve, it must be able to support itself.

Thinking about the long-term self-sustaining plan, the decision, at this time, is to not rely on ads. Ads are annoying and detract from the user experience, and we know there are better ways for long-term sustainment. So far, BJF has acquired clientele and generated revenue with two methods:

1) Online Programming. This method has helped, but it’s going to take a lot more to get to self-sustainability. Maybe when we have time to further develop the online programs or have more time to work with people face to face, it'll do the job by itself, but, at this time, there aren’t enough hours in the day for this method to accomplish our goal of sustainability.

2) Word of Mouth. We’ve achieved a great reputation in the local area through the momentous results we’ve produced. Our reputation has given us many opportunities to help family and friends of current clients. We excel in more areas than just cancer recovery and many of our new clientele is acquired through client referrals.

However, online programming and reputation alone won’t get BJF to where we need to be for independence. We've heard from family, friends, and clients that Patreon is a fantastic way to fund any project, so we're giving it a try!

How does Patreon work? Patreon works via a monthly subscription and is a way for people just like you to help BJF build a better fitness channel. Even just $1 a month will help us create the best content available for anyone who’d like to get in shape. Or if you’re like our namesake, cancer recovery is what you’re looking for and you can find all that here through your support.

The best part about Patreon is that you’ll get fantastic rewards in return for your subscription. Patreon will help BJF continue to publish content on our YouTube channel because your patronage will allow BJF to purchase better quality cameras, better microphones, better software for production, and everything else that goes into creating high-quality videos. Patreon is an effortless way for you to contribute monthly as BJF releases videos.

What Your Money Helps BJF Do:
Our initial goal is $12,000/month. This goal, plus any additional income, will be enough to keep BJF going, indefinitely. Here are the areas of Byron James Fitness where your subscription contributes:

Hosting: BJF needs a space and facility big enough to support all the clientele we currently train and any new clientele we obtain. Because apartment gym only have a small amount of equipment we're limited in the workouts we can show you; so hosting also includes a larger location for our YouTube Channel.

Specialized Training Equipment: To give people the best results, we must be able to provide equipment related to their needs; 99% of our clients have very specialized needs for which BJF does not have the equipment. To fully help these clients to the best of our abilities, we need this equipment available to BJF. Your donations will help BJF provide this equipment to achieve the best results.

Videography: This service is a must when it comes to helping clients both in and out of the gym. There are too many "bro-science" tips that have hurt our clients. It's a necessity for them to have great certified information to access when they’re performing exercises on their own. To help more people, we plan to expand and continue to better this video recording withnew lenses, more videographers, various locations, travel, and more!

Continuing Education:
"You're only as strong as your weakest link". To continue giving people better and better results, we need to reinvest into the business. That means reinvesting into education. Unfortunately, right now, there isn’t enough time with all the other commitments of BJF to attend classes or certifications. Your contributions will allow time to accomplish this goal and provide clients with the latest in health and wellness.

Facebook post "boosts": Boosts help when we announce a new post on Facebook, by making sure that the announcement gets onto 1/3 or 1/2 of our Facebook followers' News Feeds.

Fitness Apparel Line:
To reach more people and continue to grow, we need to develop and create something that lasts a lifetime. An apparel line that focuses on high quality and durable athletic wear will help clients and viewers stay cool, confident, and comfortable in the gym and in everyday life.

Those are the basics. With those pieces covered, Byron James Fitness can continue to grow and become a self-sustaining, independent company with all the tools needed to support our clients and provide the best in fitness and health.

Thank you in advance for your support!

Tiers
WELCOME TO THE CLUB!
$1 or more per month 2 patrons
You know how sometimes someone says they're on some super cool advisory board and they sound fancy? That's kind of what happens here. After pledging, you'll receive a link to join our "inner circle" Facebook group, which you can use to post feedback or suggestions. We also might let this list know about upcoming plans for the Brand/Channel before we announce them publicly. (This all goes for any pledge from $1 up.)

SECRET HANDSHAKE
$5 or more per month 0 patrons
With great power comes an awesome handshake (i'm almost positive that's the saying). In any case, for the price of two protein bars (the really tasty ones) a month, your pledge will add up to a very meaningful amount over the course of a year.
YOU'RE KIND OF A ROCKSTAR
$10 or more per month 0 patrons
Pledging $10 or more a month puts you in "hall of famer" territiory. We all have a handful of monthly $10 costs, and we seriously appreciate you carving out one of yours for us.
YOU'RE ON YOUTUBE!
$25 or more per month 0 patrons
After a year at this level, you'll have singlehandedly covered a full week of BJF hosting. That's  
Legit! Plus, you'll get a special shout out at the end of a full length episode on YouTube.
I JUST GOT ALL THE FEELS...AND YOU GET ALL MY BLOOPERS
$100 or more per month 0 patrons
You know those 90's movies where you'd always wait until the end to see the embarrassing mistakes your favorite actors make?

Even though no brand/channel should ever expect this level of generosity from any client/viewer, if anyone decides to donate at this above-and-beyond level, just know that somewhere out there, we're drowning in an uncomfortable amount of gratitude; and because your seeing all my bloopers...a lot of embarrassment and shame.

This reward is a cocktail of emotion, drink up!
BE A BYRON JAMES FITNESS CLIENT (LOCAL ONLY)
$400 or more per month 0 of 20 patrons
This program will help you with:
•Confidence
•Depression
•Weight Loss
•Increase Energy
•Blood Pressure
•Cardio Vascular Health
•Muscle Toning

Reward amount is based on individual pledges
All 12 week programs are Team Based programs. 
Teams are based on Fitness level. 
(5) clients per Team
Local Clients Only.
Each session is 60 minutes long. Unlimited session's per week.

Apply Here: https://byronjamesfitness.wufoo.com/forms/z1j5tkha1754v34/
Goals
$1 of $12,000 per month
Hitting our Initial Goal will allow us to become self sustaining in all areas of business. Continuing to hit that goal would allow me to focus all of my attention on client results and success and in truly changing all of my clients lives. 
1 of 1
Here’s an overview of what Byron James Fitness is and how Patreon is going to help BJF accomplish its goals:

The Situation:

Byron James Fitness is a professional training company owned and operated by Greg Lomason. Greg is a Certified Cancer Recovery Specialist with the National Federation of Professional Trainers and BJF specializes in cancer rehabilitation. The idea of Byron James Fitness came about in August of 2014 after Greg received a call that his dad had been diagnosed with cancer. It's not as morbid as it sounds, to him it was another diagnosis in a long string of medical issues embedded in his family and family history. To explain all of them, it would take a textbook.

The plan for Byron James Fitness was for it to be a company like LA|Fitness or 24 Hour and name it after Greg’s dad. The spin? BJF would have a feng shui "retreat" feel that would cater to clients who need a total fitness makeover. Not unlike Chris Powell's "Extreme Weight Loss" on ABC, BJF would help clients, physically, mentally, and nutritionally, change their outlook on life.

After talking to a business banker and a few more key players, low-ball estimates to get started would have been $100m dollars...not the easiest sum of money for a young entrepreneur to come up with. Instead, BJF’s business plan was reimagined into a traveling business model, and here we are!

Byron James Fitness has experienced a phenomenal 2.5 years!! BJF’s own strategies and its partnership with local apartment complexes have allowed us to change hundreds of people's lives. We've helped people fit into their wedding dresses, go on dream vacations they would never have been able to experience, visit family they hadn't seen in years, live long enough to see their grandkids born, helped clients compete in bodybuilding competitions, get drafted into the NFL, etc. Even with all this success, Byron James Fitness is still a small startup and unable to sustain itself independently. We’ve mostly relied on savings to produce the YouTube content and other numerous benefits we include with our programs. We truly want to continue to help people achieve their goals and two things are very clear:

1) We want BJF to continue to grow and be successful in the future. The beta test is over. It works. We have success stories and we get results. Our founder, Greg, is obsessed with getting people into shape—he says, it's the most fun he’s ever had and it’s his life goal to continue to help others succeed in their wellness goals.

2)
The BJF brand needs to be self-sustaining for this to work. The plan to "fund BJF with savings + other company" was fine for Phase 1, but it's not sustainable. The company's savings are unimpressive and the revenue from the other company barely covers business expenses. If BJF is going to endure, and continue to grow and improve, it must be able to support itself.

Thinking about the long-term self-sustaining plan, the decision, at this time, is to not rely on ads. Ads are annoying and detract from the user experience, and we know there are better ways for long-term sustainment. So far, BJF has acquired clientele and generated revenue with two methods:

1) Online Programming. This method has helped, but it’s going to take a lot more to get to self-sustainability. Maybe when we have time to further develop the online programs or have more time to work with people face to face, it'll do the job by itself, but, at this time, there aren’t enough hours in the day for this method to accomplish our goal of sustainability.

2) Word of Mouth. We’ve achieved a great reputation in the local area through the momentous results we’ve produced. Our reputation has given us many opportunities to help family and friends of current clients. We excel in more areas than just cancer recovery and many of our new clientele is acquired through client referrals.

However, online programming and reputation alone won’t get BJF to where we need to be for independence. We've heard from family, friends, and clients that Patreon is a fantastic way to fund any project, so we're giving it a try!

How does Patreon work? Patreon works via a monthly subscription and is a way for people just like you to help BJF build a better fitness channel. Even just $1 a month will help us create the best content available for anyone who’d like to get in shape. Or if you’re like our namesake, cancer recovery is what you’re looking for and you can find all that here through your support.

The best part about Patreon is that you’ll get fantastic rewards in return for your subscription. Patreon will help BJF continue to publish content on our YouTube channel because your patronage will allow BJF to purchase better quality cameras, better microphones, better software for production, and everything else that goes into creating high-quality videos. Patreon is an effortless way for you to contribute monthly as BJF releases videos.

What Your Money Helps BJF Do:
Our initial goal is $12,000/month. This goal, plus any additional income, will be enough to keep BJF going, indefinitely. Here are the areas of Byron James Fitness where your subscription contributes:

Hosting: BJF needs a space and facility big enough to support all the clientele we currently train and any new clientele we obtain. Because apartment gym only have a small amount of equipment we're limited in the workouts we can show you; so hosting also includes a larger location for our YouTube Channel.

Specialized Training Equipment: To give people the best results, we must be able to provide equipment related to their needs; 99% of our clients have very specialized needs for which BJF does not have the equipment. To fully help these clients to the best of our abilities, we need this equipment available to BJF. Your donations will help BJF provide this equipment to achieve the best results.

Videography: This service is a must when it comes to helping clients both in and out of the gym. There are too many "bro-science" tips that have hurt our clients. It's a necessity for them to have great certified information to access when they’re performing exercises on their own. To help more people, we plan to expand and continue to better this video recording withnew lenses, more videographers, various locations, travel, and more!

Continuing Education:
"You're only as strong as your weakest link". To continue giving people better and better results, we need to reinvest into the business. That means reinvesting into education. Unfortunately, right now, there isn’t enough time with all the other commitments of BJF to attend classes or certifications. Your contributions will allow time to accomplish this goal and provide clients with the latest in health and wellness.

Facebook post "boosts": Boosts help when we announce a new post on Facebook, by making sure that the announcement gets onto 1/3 or 1/2 of our Facebook followers' News Feeds.

Fitness Apparel Line:
To reach more people and continue to grow, we need to develop and create something that lasts a lifetime. An apparel line that focuses on high quality and durable athletic wear will help clients and viewers stay cool, confident, and comfortable in the gym and in everyday life.

Those are the basics. With those pieces covered, Byron James Fitness can continue to grow and become a self-sustaining, independent company with all the tools needed to support our clients and provide the best in fitness and health.

Thank you in advance for your support!

Recent posts by Greg Lomason DBA Byron James Fitness

Tiers
WELCOME TO THE CLUB!
$1 or more per month 2 patrons
You know how sometimes someone says they're on some super cool advisory board and they sound fancy? That's kind of what happens here. After pledging, you'll receive a link to join our "inner circle" Facebook group, which you can use to post feedback or suggestions. We also might let this list know about upcoming plans for the Brand/Channel before we announce them publicly. (This all goes for any pledge from $1 up.)

SECRET HANDSHAKE
$5 or more per month 0 patrons
With great power comes an awesome handshake (i'm almost positive that's the saying). In any case, for the price of two protein bars (the really tasty ones) a month, your pledge will add up to a very meaningful amount over the course of a year.
YOU'RE KIND OF A ROCKSTAR
$10 or more per month 0 patrons
Pledging $10 or more a month puts you in "hall of famer" territiory. We all have a handful of monthly $10 costs, and we seriously appreciate you carving out one of yours for us.
YOU'RE ON YOUTUBE!
$25 or more per month 0 patrons
After a year at this level, you'll have singlehandedly covered a full week of BJF hosting. That's  
Legit! Plus, you'll get a special shout out at the end of a full length episode on YouTube.
I JUST GOT ALL THE FEELS...AND YOU GET ALL MY BLOOPERS
$100 or more per month 0 patrons
You know those 90's movies where you'd always wait until the end to see the embarrassing mistakes your favorite actors make?

Even though no brand/channel should ever expect this level of generosity from any client/viewer, if anyone decides to donate at this above-and-beyond level, just know that somewhere out there, we're drowning in an uncomfortable amount of gratitude; and because your seeing all my bloopers...a lot of embarrassment and shame.

This reward is a cocktail of emotion, drink up!
BE A BYRON JAMES FITNESS CLIENT (LOCAL ONLY)
$400 or more per month 0 of 20 patrons
This program will help you with:
•Confidence
•Depression
•Weight Loss
•Increase Energy
•Blood Pressure
•Cardio Vascular Health
•Muscle Toning

Reward amount is based on individual pledges
All 12 week programs are Team Based programs. 
Teams are based on Fitness level. 
(5) clients per Team
Local Clients Only.
Each session is 60 minutes long. Unlimited session's per week.

Apply Here: https://byronjamesfitness.wufoo.com/forms/z1j5tkha1754v34/