Daines Atelier

is creating Sustainable Garments




per month


Back in 2018, when I graduated from university, I found myself endlessly applying for jobs in Fashion. I had zero luck. Due to lack of funds, I had to move back home. I found myself working on custom commissions for people, they had a design in mind and I recreated that. Eventually, I ended up getting a lot of alteration work and was able to rent out my own premises away from home.
I started working on my own projects from vintage materials I had reclaimed over the years, making garments specifically for me! It became more popular than I could imagine and I ended up trading at a renowned market (The Frome Independent) monthly.
Alongside all this, I waitress part-time in order to attempt to fund my dreams. With little time to work on what I love, Quarantine has given me the opportunity to really focus on the nitty-gritty and be able to build up my business foundations and plan so that I can run it alongside my part-time income.
So, what actually is my brand?
Daines Atelier is focused on the value of being sustainable. This is implemented through the use of vintage and deadstock materials, zero-waste pattern cutting and creating a circular economy through the brand.
I create limited edition pieces which allow my customers to show off their individuality in personality and style. This is due to the nature of reclaimed materials, you never have loads of material to work with.
The garments are designed to be something which you can quickly throw on and be functional for every-day life. Running late for the bus? No worries throw on this jumper!
We have been prided in the gender fluidity within our design work, and the silhouette of the garments which allow them to be versatile to a variety of different body types.
Being a small brand and a one-man team any feedback, admiration, sharing and motivation is absolutely loved! So take a look at my website http://www.dainesatelier.com and find me on social media.
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