Alison Jane Reid

is creating Ethical Hedonist Magazine - Vanity Fair Meets The Ecologist

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Join the EH Magazine family, with all the above and we will send you news and exclusive special offers via our supporter’s newsletter every month. Also take part in our highly-prized giveaways, which include: retreats, holidays, organic skincare, dinner for two, health supplements and many more. (£3)

Out of Africa Feature Party on Zoom

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Support our iconic film and fashion feature project to celebrate the streaming of the Oscar-winning film Out of Africa starring Meryl Streep and Robert Redford.  Together, let's make a magazine and get everyone talking about the Out of Africa sustainable fashion story.  Your reward includes the following-
1. Exclusive private Zoom Out of Africa Feature Launch Party with readings from the book and Q&A with AJ interviewing the sustainable fashion designers featured in the story talking about the role of film, icons and heritage in fashion and how to buy fashion made to last.
2. Keepsake PDF version of the completed Out of Africa Feature sent to your email box with original illustrations by Gwynnie.
3. Your name included at the end of the online feature and the PDF version as a thank you for supporting the feature. (£20).

EHVIP Magazine Club + Community

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Become an EHVIP Magazine  ClubMember for All the above, plus

Access to our spontaneous, fun, money can't buy crowdfunding journalism monthly magazine Chat Show webinar with AJ as your journalist host for inspirational interviews with - sustainable fashion stars, organic chocolatiers, functional doctors and talented actors and producers with a social, ethical and organic edge.
Our interview guests will include leading functional doctors, sustainable fashion designers, organic food and chocolate whiz kid producers and the compassionate stars of stage and screen. The events will include the chance to put questions to our interview guests. Hear from the brightest sustainable minds and gain extraordinary insights into how to live a good life, sustainably. 

Plus our monthly newsletter with offers and EHVIP finder service, where you can ask us to find a sustainable, fair-trade or organic product or service for you. Limited to four queries per month. Topics include - sustainable fashion, organic food, film, drama, tv, health and wellbeing, travel and money. (Price £10.00 or more).




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About Alison Jane Reid

Welcome to the extraordinarily inspiring world of Ethical Hedonist Magazine - an online. organic culture magazine devoted to - the arts, entertainment, food and fashion with an organic and ethical edge for social and environmental impact. We love journalism with ethics and we love good news! In fact, we are reinventing the idea of news and call it #fabgoodnews. We are also raising money to fund paid internships for graduate journalists and we have social enteprise status for the work we do with students and mentoring.  Think of Ethical Hedonist as an emerald Vanity Fair meet The Ecologist, without the preaching, the gloom or the endless demands for self-sacrifice. I want to put a dash of 'Emerald Princess Style' and chutzpah into the world of sustainable living and innovation - an evolutionary new mood of authentic, slow, sustainable living from London to Lagos.

The USP of EH Magazine is my talent as a writer, editor and original thinker. I have a 20-year track record at the top of British journalism and a passion for storytelling - from beautifully crafted interviews with icons - to unforgettable reports and opinion pieces on drama, film and entertainment, sustainable fashion, slow and organic food, integrated health, slow travel and baking! Yes, I adore cooking. That means informing, entertaining and inspiring you to support all things  - organic, artisan, circular economy, fairtrade and preciously sustainable - from haute couture to fishing; baking to eco-adventure travel; integrated health to art, culture and music; organic skincare to interviewing the stars of the BBC Natural History Unit, from Sir David Attenborough to Colin Morgan, the ethical actor who champions conservation and vibrant, healthy living, oh and eating plenty of organic chocolate and fabulous cakes along the way! The interview with Gunda Hafner is one of AJ's highly popular interviews with an upcoming, slow, ethical fashion star.

I am all about slow, inspiring change and being authentic in everything I do. I will also do my bit to be an inspiring advocate for change, and get big companies to do better and adopt a more sustainable approach to their producers and to us, the consumer.  I will be running inspiring campaigns and the EH Awards to get the junk out of our everyday lives, and to show people how growing more of our own food can revolutionise health, wellbeing and contentment.

I am an awesome feature writer. You can expect unforgettable interviews. During a career spanning 20  years working for The Times, Sunday Times, You, The Lady and Country Life. I have interviewed some fascinating cultural icons including Sir David Attenborough,  Karl Lagerfeld, Naomi Watts, Vanessa Redgrave, Clive Owen, Kate Moss,  Kim Cattrall, Kristen Davies, Hugh Bonneville, Simon Callow,  Marianne Faithfull, Anna Friel, Iman, Brian May, Glenn Close and Ted Danson, to name a few of my fascinating interview subjects. 

Prepare to be surprised and to get involved. I mentor undergraduates and graduates wishing to purse a career in journalism, pr and marketing, and we provide short, intensive traineeships to give aspiring writers a ringside seat on the qualities and skills you need to become a successful journalist.

I am so proud of the amazing stories and features we have on EH right now. Read the story of the female lawyer who took on the giant nappy companies, to produce a more sustainable, eco-friendly nappy that is kinder to babies and our planet;  discover how Londoners and Borough Market are finding clever ways to turn food waste into delicious, wholesome meals for vulnerable local people with mental health conditions;  discover a secret, sustainable bolt hole in my atmospheric travel reports; find an exciting place to feast on local and organic food in my quirky, life-affirming restaurant reviews and read my three very different interviews with one of the most remarkable people I have ever met, Sir David Attenborough - a renaissance man for all seasons.  Get involved and tell me what interviews and features you would like me to write - please join my Sustainable, Fairtrade, Emerald Revolution today -

N.B. At the moment Patreon is based in the US, and thinks only in dollars! We have asked them if they can think in pounds sterling too. So all rewards are goals are given in dollars. It is very easy to do the maths and convert in pounds for our English readers and fans.  

Love, Alison Jane and the EH Team - Aliso Jane, Gwynnie and Christian.
$0 of $4 per month
To turn the world sustainably emerald green with Ethical Hedonist Magazine, to champion talented producers, sustainable companies and create jobs and training opportunities for journalists of all ages.
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