Ford Cassella Productions is creating web hubs for underserved communities/niche audiences worldwide
1

patron

$9
per month
Well hello,

And welcome to the Ford Cassella Patreon Campaign for the queer entertainment web hub We're Funny That Way®!

Our Mission & You

We are Ford Cassella Productions and our motto is: “Do Good. Do Good Business.” We intend to change the world by creating web hubs for underserved communities and niche audiences all over the planet. (Motto #2: Niche is the new mainstream.)

A bit about who we are- Katie Ford has a very storied resume. She was one of the creators and writers of the hit movie Miss Congeniality, a producer/writer on Family Ties and Desperate Housewives, and wrote the Emmy-nominated film “Prayers for Bobby” which starred Sigourney Weaver. And if we do say so ourselves, Katie’s also a kick ass monologist who’s able to evoke both laughter and tears from a live audience.

Maggie Cassella, well, she’s been around since the late 80’s when Lea DeLaria (Orange is the New Black) spotted her hosting a show and said “You’re gonna do stand-up”. They became writing partners (one book, two screenplays) and continue to collaborate to this day (Obie Awards, We’re Funny That Way). Maggie has produced series for Canadian TV and hosted her own nationally televised talk show (Because I Said So). She’s appeared on every major Canadian network (as well as CNN) as a commentator (did we mention she used to be a lawyer) and was the creator of we’re funny that way ® (the first queer comedy festival in the world). Her live production experience spans 25 years since she put on that first show with Lea back in 1989.

So back to reinventing. How are we two ladies going to do that? Well, with our fierce determination to underserved audiences we intend to “ask questions first and shoot later” (Motto # 3). That means engaging the audience in the creation of the content they want to see, identifying and bringing along new talent and interesting content from each of the communities we work with, and making a space for the members of that community to communicate with each other.   Serving, plus mentoring, plus creating for the world.

The We're Funny That Way Web Hub

We’re starting with The We’re Funny That Way web hub. An online community for queers and queer adjacent folks to experience entertainment content, interact, share, comment, and opine with people all over the world. How to characterize the We’re Funny That Way web hub? Well, take cabaret shows, web series, stand-up performances, poetry slams, singers, songwriters, a bookstore, Angie’s List, Instagram and Facebook, throw them in a queer blender and you’ve got the We’re Funny That Way web hub.

We’ve already got ground-breaking original content in development - A talk show called Late Night Lezbo and exclusive video of the We're Funny That Way Festival - the first and longest-running queer performance festival in the world.

On top of that, our pre-launch Facebook posts and videos have reached hundreds of thousands of people. It’s proof that in spite of many gains, the queer community remains underserved, underrepresented and searching to see ourselves, hear our stories, and to connect with each other on a global scale. Oh yeah, we’re definitely onto something.

Be a part of creating this brave new world!  

Okay so here’s where YOU can come in:
You can be a part of the action every month by becoming a patron on Patreon for only $5 or $10 a month.  That's all we're asking for! 

Why monthly? Well, given Maggie Cassella’s experience hosting talk shows and interviewing famous people (not to mention grilling folks when she was a lawyer) our first foray into original content will be a talk show hosted by Maggie called “Late Night Lezbo”. The show will feature a lot of interviews, plus talent you may or may not have heard of, that we intend to foster and expose to the world.
Because this is an ongoing production we have specific goals and immediate needs like:
  • We own one broadcast quality camera, we need a second identical one so that we don’t spend money on rentals that would quickly add up to actually owning the second camera.
  • Ditto for lav mics.
  • We’d love to take our crew and travel to interview some of our favourite famous queers. We know how to operate on a shoestring budget but we still need the shoestring.
Our budgets* are skinny but still budgets (yes we intend to pay people for their work) so any pledge is a helpful pledge.

And we thank you ahead of time for even considering us. There isn’t really a model for what we’re doing (a for-profit endeavor to include and reach underserved communities while also mentoring talent and engaging with the audience), so the mountain is high but to misquote the great Diana Ross –Ain’t no mountain high enough to keep us away from you world.
Thanks for taking the time to read this and helping us to Do Good. and Do Good Business.

*Budgets available on request for large sponsors or backers.

Important PS! We also have an established charitable Foundation - the We're Funny That Way Foundation. WFTWF has helped numerous queer charities across Canada. We aim to support queer youth and the most needy queer charities we can find. Since its inception, the WFTW Foundation has donated close to half a million dollars AND we are moving to expand world wide. All of the net proceeds from the we're funny that way® festival have and will go directly to the Foundation AND a portion of our swag will go there too. Because like we said, "You can do good and do good business"!

Tiers
A little help from our friends.
$5 or more per month 0 patrons
Yep.  $5 a month.  That's it that's all.  We've decided to go for VOLUME!! 
A little more help from our friends.
$10 or more per month 2 patrons
If you can give a mere $10 a month you we'll hang out! That's right, Kate and Maggie will google hang out and interview each other and take your questions and just generally having a fabu time with you on the fabulous interweb.  We'll give you the heads up on what's coming next and any secret info we can divulge (that would make it not so secret once we divulge it, but you'll get it first)!  Hop on.  Hang out!
Goals
$9 of $5,000 per month
We're already producing but we're doing it with our own dough (cuz if we don't believe we can't ask you to!).  Our immediate goals are to:

1. To purchase a second camera identical to the one we have now so that when we are shooting interviews for Late Night Lezbo we don't waste money renting a camera that can be purchased with the cost of a few rentals. Included in this purchase are two 4k keys so we can broadcast in a quality that will literally make you think you're on something cuz it feels like you're in the room with the players. Also, to purchase two high quality lav mics. (Approx $5000 all in.)

2. To cover costs of shooting.  That includes travel, lodging, shooter/sound person, hair and make-up for talent for interviews with celebs on set, in studio, wherever we can get them in NYC, LA, and Toronto. Travel est. to LA and NYC for us and our crew is approximately $2000. Crew $1000/day. Lodging, ya know, Trivago or Air BnB or but still, $400/day (unless we crash at your place ;).) Hair/Make-up for talent $250 day.

3. To cover social media marketing. If you don't do this you might as well not do 1 or 2 above. $1500 per month at launch. $750 per month pre-launch.

4. Shekels for the intern. When we say we want to pay people we mean we even want to pay our intern. We understand being an intern for credit means no pay but we don't understand how millennials will ever make it if we don't pay so there's that.

And those are our top $$ goals.
1 of 1
Well hello,

And welcome to the Ford Cassella Patreon Campaign for the queer entertainment web hub We're Funny That Way®!

Our Mission & You

We are Ford Cassella Productions and our motto is: “Do Good. Do Good Business.” We intend to change the world by creating web hubs for underserved communities and niche audiences all over the planet. (Motto #2: Niche is the new mainstream.)

A bit about who we are- Katie Ford has a very storied resume. She was one of the creators and writers of the hit movie Miss Congeniality, a producer/writer on Family Ties and Desperate Housewives, and wrote the Emmy-nominated film “Prayers for Bobby” which starred Sigourney Weaver. And if we do say so ourselves, Katie’s also a kick ass monologist who’s able to evoke both laughter and tears from a live audience.

Maggie Cassella, well, she’s been around since the late 80’s when Lea DeLaria (Orange is the New Black) spotted her hosting a show and said “You’re gonna do stand-up”. They became writing partners (one book, two screenplays) and continue to collaborate to this day (Obie Awards, We’re Funny That Way). Maggie has produced series for Canadian TV and hosted her own nationally televised talk show (Because I Said So). She’s appeared on every major Canadian network (as well as CNN) as a commentator (did we mention she used to be a lawyer) and was the creator of we’re funny that way ® (the first queer comedy festival in the world). Her live production experience spans 25 years since she put on that first show with Lea back in 1989.

So back to reinventing. How are we two ladies going to do that? Well, with our fierce determination to underserved audiences we intend to “ask questions first and shoot later” (Motto # 3). That means engaging the audience in the creation of the content they want to see, identifying and bringing along new talent and interesting content from each of the communities we work with, and making a space for the members of that community to communicate with each other.   Serving, plus mentoring, plus creating for the world.

The We're Funny That Way Web Hub

We’re starting with The We’re Funny That Way web hub. An online community for queers and queer adjacent folks to experience entertainment content, interact, share, comment, and opine with people all over the world. How to characterize the We’re Funny That Way web hub? Well, take cabaret shows, web series, stand-up performances, poetry slams, singers, songwriters, a bookstore, Angie’s List, Instagram and Facebook, throw them in a queer blender and you’ve got the We’re Funny That Way web hub.

We’ve already got ground-breaking original content in development - A talk show called Late Night Lezbo and exclusive video of the We're Funny That Way Festival - the first and longest-running queer performance festival in the world.

On top of that, our pre-launch Facebook posts and videos have reached hundreds of thousands of people. It’s proof that in spite of many gains, the queer community remains underserved, underrepresented and searching to see ourselves, hear our stories, and to connect with each other on a global scale. Oh yeah, we’re definitely onto something.

Be a part of creating this brave new world!  

Okay so here’s where YOU can come in:
You can be a part of the action every month by becoming a patron on Patreon for only $5 or $10 a month.  That's all we're asking for! 

Why monthly? Well, given Maggie Cassella’s experience hosting talk shows and interviewing famous people (not to mention grilling folks when she was a lawyer) our first foray into original content will be a talk show hosted by Maggie called “Late Night Lezbo”. The show will feature a lot of interviews, plus talent you may or may not have heard of, that we intend to foster and expose to the world.
Because this is an ongoing production we have specific goals and immediate needs like:
  • We own one broadcast quality camera, we need a second identical one so that we don’t spend money on rentals that would quickly add up to actually owning the second camera.
  • Ditto for lav mics.
  • We’d love to take our crew and travel to interview some of our favourite famous queers. We know how to operate on a shoestring budget but we still need the shoestring.
Our budgets* are skinny but still budgets (yes we intend to pay people for their work) so any pledge is a helpful pledge.

And we thank you ahead of time for even considering us. There isn’t really a model for what we’re doing (a for-profit endeavor to include and reach underserved communities while also mentoring talent and engaging with the audience), so the mountain is high but to misquote the great Diana Ross –Ain’t no mountain high enough to keep us away from you world.
Thanks for taking the time to read this and helping us to Do Good. and Do Good Business.

*Budgets available on request for large sponsors or backers.

Important PS! We also have an established charitable Foundation - the We're Funny That Way Foundation. WFTWF has helped numerous queer charities across Canada. We aim to support queer youth and the most needy queer charities we can find. Since its inception, the WFTW Foundation has donated close to half a million dollars AND we are moving to expand world wide. All of the net proceeds from the we're funny that way® festival have and will go directly to the Foundation AND a portion of our swag will go there too. Because like we said, "You can do good and do good business"!

Recent posts by Ford Cassella Productions

Tiers
A little help from our friends.
$5 or more per month 0 patrons
Yep.  $5 a month.  That's it that's all.  We've decided to go for VOLUME!! 
A little more help from our friends.
$10 or more per month 2 patrons
If you can give a mere $10 a month you we'll hang out! That's right, Kate and Maggie will google hang out and interview each other and take your questions and just generally having a fabu time with you on the fabulous interweb.  We'll give you the heads up on what's coming next and any secret info we can divulge (that would make it not so secret once we divulge it, but you'll get it first)!  Hop on.  Hang out!