Kailvin is creating Let's Plays
25

patrons

$205
per month

Introduction

    Hello, I'm Kailvin a 3 year veteran of creating Youtube videos. I originally started creating videos as a way to overcome social anxiety I had as a teenager. It has since grown alongside my passion for gaming into a near livable job. I have put great effort into my work. Uploading as much as 5 videos (almost 2 hours of content!) per day. And I have to thank my amazing viewers for this success I have had.

    But now I must tell you why I have started a Patreon and why I am asking for donations. Unfortunately my continued growth and success on Youtube has come at the end of a golden age. Adblock use is on the rise and googles inflexible policies has driven away advertisers and reduced CPM ($ per 1000 views) significantly. I believe that my audience is well educated and that providing information is the best way to handle this.

Adblock

    Adblock use has been on the rise year after year. Seeing the most significant increase this year with 61 MILLION new Adblock users. A 41% increase. People laugh at the idea of an adblock crisis where so many users use Adblock that ad supported models fall apart. Unfortunately the crisis has begun. This is why you have seen so many Youtuber's go to services like Patreon. If these trends continue we will see many more being forced to do the same.



   Now. Adblocking gets even worse specifically for gaming. On Average through gaming we see a 26.5% adblock rate. These statistics get even more frightening when we start going to sub-cultures of games. While I don't have statistics available for them all. I would put Strategies and Grand Strategies among the top because of increased tech literacy required to play those kinds of games. Modern Paradox games (Victoria 2 and Hearts of Iron 3) Still require clearing map caches among other things. This leads to problems. Currently on my channel the Adblock rate is roughly 41%. This has understandable reduced my ability to use solely ad based revenue.




This is a chart of 'views' vs 'ad's being shown to people' 70% of people on my channel do not view ads for various reasons.


The Shortfall Of Google & Youtube

    In addition the increased use of adblock. Ad based revenue has run into another problem. Google's inflexible policies. We often hear of them talked about in relations to copyright and how they affect youtubers. However they also have many the same problem when dealing with advertisers. In particular they prevent larger advertisers from using their own software for view verification and are just kinda expected to trust google on it. Which is unique to google. On almost any other ad service you can run 3rd party verification (To say make sure your ad views are not being counted if the user is adblocking...) This has caused some major scale pullbacks from google ads. Including major brands like Kellogg's. Here is an article on it if you'd like to read more. 
http://adage.com/article/digital/brands-check-publ...

  As Google ads are based on auction style selling. This has created some devastating effects. If you talk to any Youtuber they talk about how bad the CPM ($ per 1000 views) is. But often not how bad it really is. In 2013 the CPM was $2.5-$3. For the first time ever this year the CPM dropped below $1. So not only are fewer people viewing ads. We are getting less per ad. Sometimes as much as a third as we used to. This has caused Youtube to increase their share of the ad revenue. In 2013 it was 40% as of the time of writing. It has increased to 55%.

In Conclusion

    Every issue I have listed here has compounded to create a situation where I have decided to seek a secondary source of funding. Leaving me 2 options. Sponsorship by viewers. Sponsorship by companies. I feel that allowing company's to sponsor the channel presents significant risk to the health of the channel. As I may be forced into doing less the moral things in order to keep afloat. I get offers on a weekly basis to do things that are downright illegal under the FCC's guidelines. I think everyone would agree it is better if I don't have to consider these offers.

In addition. Patreon gives me a hidden benefit of being able to games I previously had to say no to because of copyright issues. Currently the following game series are not featured on my channel due to copyrighted music being featured in them

  • Tropico
  • Civilization
  • Anno
  • Age of Mythology
    If I am not dependent on ad revenue solely you will get to see more games of such variety.

   All in all I hope I have presented an excellent case for my use of Patreon and hope I have convinced you to support me in my continued endeavours into Youtube.
Tiers
Patron
$1 or more per month 1 patron
You get access to Patron feed, where you get access to Patron only messages and announcements from me, which will include some sneak peeks and insights into future content that will appear on the channel, before it's actually published!

In addition you will be given access to a special patreon only chat on my fan discord. Where you can talk to others of similar greatness. In addition to making sure I get your messages.

You also have my deep gratitude for helping me continue doing what I'm doing!
Includes Discord rewards
Double Patron
$2 or more per month 2 patrons
You will be added to a list of names that will be used for characters/names in game such as:

Children in CK2;
Generals in EU4/Vic2/HOI
Soldiers in XCOM;

and more!
Includes Discord rewards
Silver Supporter
$5 or more per month 11 patrons
Ability to suggest a game if that goal is reached, You may suggest any game that would be permissible on youtube for a weekly video.
Includes Discord rewards
Gold Supporter
$10 or more per month 11 patrons
A fancy gold tag on the Patreon Server and lots of little sneak peaks to content early.
Includes Discord rewards
Goals
$205 of $300 per month
If this goal is reached, I will purchase consoles and a capture card to play console games for your enjoyment.

Current list of games I would play a full series of:

Super Mario Maker(Wii U);
Catherine (PS3);
Dead Rising (XBOX360);
4 of 4

Introduction

    Hello, I'm Kailvin a 3 year veteran of creating Youtube videos. I originally started creating videos as a way to overcome social anxiety I had as a teenager. It has since grown alongside my passion for gaming into a near livable job. I have put great effort into my work. Uploading as much as 5 videos (almost 2 hours of content!) per day. And I have to thank my amazing viewers for this success I have had.

    But now I must tell you why I have started a Patreon and why I am asking for donations. Unfortunately my continued growth and success on Youtube has come at the end of a golden age. Adblock use is on the rise and googles inflexible policies has driven away advertisers and reduced CPM ($ per 1000 views) significantly. I believe that my audience is well educated and that providing information is the best way to handle this.

Adblock

    Adblock use has been on the rise year after year. Seeing the most significant increase this year with 61 MILLION new Adblock users. A 41% increase. People laugh at the idea of an adblock crisis where so many users use Adblock that ad supported models fall apart. Unfortunately the crisis has begun. This is why you have seen so many Youtuber's go to services like Patreon. If these trends continue we will see many more being forced to do the same.



   Now. Adblocking gets even worse specifically for gaming. On Average through gaming we see a 26.5% adblock rate. These statistics get even more frightening when we start going to sub-cultures of games. While I don't have statistics available for them all. I would put Strategies and Grand Strategies among the top because of increased tech literacy required to play those kinds of games. Modern Paradox games (Victoria 2 and Hearts of Iron 3) Still require clearing map caches among other things. This leads to problems. Currently on my channel the Adblock rate is roughly 41%. This has understandable reduced my ability to use solely ad based revenue.




This is a chart of 'views' vs 'ad's being shown to people' 70% of people on my channel do not view ads for various reasons.


The Shortfall Of Google & Youtube

    In addition the increased use of adblock. Ad based revenue has run into another problem. Google's inflexible policies. We often hear of them talked about in relations to copyright and how they affect youtubers. However they also have many the same problem when dealing with advertisers. In particular they prevent larger advertisers from using their own software for view verification and are just kinda expected to trust google on it. Which is unique to google. On almost any other ad service you can run 3rd party verification (To say make sure your ad views are not being counted if the user is adblocking...) This has caused some major scale pullbacks from google ads. Including major brands like Kellogg's. Here is an article on it if you'd like to read more. 
http://adage.com/article/digital/brands-check-publ...

  As Google ads are based on auction style selling. This has created some devastating effects. If you talk to any Youtuber they talk about how bad the CPM ($ per 1000 views) is. But often not how bad it really is. In 2013 the CPM was $2.5-$3. For the first time ever this year the CPM dropped below $1. So not only are fewer people viewing ads. We are getting less per ad. Sometimes as much as a third as we used to. This has caused Youtube to increase their share of the ad revenue. In 2013 it was 40% as of the time of writing. It has increased to 55%.

In Conclusion

    Every issue I have listed here has compounded to create a situation where I have decided to seek a secondary source of funding. Leaving me 2 options. Sponsorship by viewers. Sponsorship by companies. I feel that allowing company's to sponsor the channel presents significant risk to the health of the channel. As I may be forced into doing less the moral things in order to keep afloat. I get offers on a weekly basis to do things that are downright illegal under the FCC's guidelines. I think everyone would agree it is better if I don't have to consider these offers.

In addition. Patreon gives me a hidden benefit of being able to games I previously had to say no to because of copyright issues. Currently the following game series are not featured on my channel due to copyrighted music being featured in them

  • Tropico
  • Civilization
  • Anno
  • Age of Mythology
    If I am not dependent on ad revenue solely you will get to see more games of such variety.

   All in all I hope I have presented an excellent case for my use of Patreon and hope I have convinced you to support me in my continued endeavours into Youtube.

Recent posts by Kailvin

Tiers
Patron
$1 or more per month 1 patron
You get access to Patron feed, where you get access to Patron only messages and announcements from me, which will include some sneak peeks and insights into future content that will appear on the channel, before it's actually published!

In addition you will be given access to a special patreon only chat on my fan discord. Where you can talk to others of similar greatness. In addition to making sure I get your messages.

You also have my deep gratitude for helping me continue doing what I'm doing!
Includes Discord rewards
Double Patron
$2 or more per month 2 patrons
You will be added to a list of names that will be used for characters/names in game such as:

Children in CK2;
Generals in EU4/Vic2/HOI
Soldiers in XCOM;

and more!
Includes Discord rewards
Silver Supporter
$5 or more per month 11 patrons
Ability to suggest a game if that goal is reached, You may suggest any game that would be permissible on youtube for a weekly video.
Includes Discord rewards
Gold Supporter
$10 or more per month 11 patrons
A fancy gold tag on the Patreon Server and lots of little sneak peaks to content early.
Includes Discord rewards