Rio Linda Messenger
Creating Reader Supported News & Information for Rio Linda & Elverta
About Rio Linda Messenger
Rio Linda/Elverta NewsThe Rio Linda Messenger is a news organization dedicated to delivering reliable, relevant, and timely coverage of Rio Linda, Elverta, and the nearby communities of North Highlands, Natomas, Robla, and Pleasant Grove.
Specific, Local, and Relevant
Rio Linda Messenger believes all neighborhoods deserve to be covered in a meaningful way. We amplify positive stories, show up to development and local school council meetings and serve as watchdogs in our neighborhoods that are often ostracized by traditional news media.
We don’t parachute in once to cover a story. We are in the neighborhoods we cover every day building relationships over time with neighbors. We believe this ground-level approach not only builds community but leads to a more accurate portrayal of a neighborhood.
Rio Linda Messenger is the most prolific local news operation in the Rio Linda/Elverta area. Since 2009 we’ve published nearly 1,500 stories on Rio Linda’s neighborhoods and covered hundreds of community meetings and community events every day.
We’ve built this loyalty by proving to folks that we are not only covering their neighborhoods, we’re actually part of them.
Some of us have internalized the national media’s narrative of a broken Rio Linda. We aim to change that by celebrating our neighborhoods and chronicling the resilience of the people who fight every day to make this town a better place for all.
...but this comes at a cost, both chronologically and financially, time and money. My dream is to grow The Rio Linda Messenger as Rio Linda grows, giving our community a center for information and a voice where so often this community has been ignored or marginalized by the local news stations or print media.
However, we cannot move forward without financial support. I'm not great salesman, and I'm not a person that hounds local businesses endlessly to sponsor the web site. I graciously accept sponsorship money when business owners recognize the unique opportunity to advertise directly to people who live, work and shop in the same community, instead of funding expensive direct-mail pieces or radio ads that may or may not reach their customers.
Financing the maintenance of the web site and the time-suck that is Facebook and Twitter has become a concern of paramount importance. I need the help of the readers... The people who have been helped finding their lost dog, or horse, or the people who have needed help with a law enforcement issue, or the people who come to The Rio Linda Messenger to find out why the Sheriff helicopter is hovering above.
The future of instant access, locally sourced, locally focused news and information depends on your support.
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