Blue Mind Works is creating a new water story.
73

patrons

$757
per month
A Big Idea book that'll change the way you think.” ~ Outside Magazine

A New Water Story

We're just like you, we love water. Lakes, rivers, ponds, oceans, pools, tubs...

It's been a defining force throughout our lives. And we pay very close attention to how other people think, feel, talk, and act towards water. What we notice is truly amazing.

When we went looking for a book, a conference, a conversation, or film focused on the full, true value of healthy wild waterways we found that spot on the shelf quite empty.

So, now our job is writing books, articles, organizing summits and workshops, teaching, researching, giving talks, and contributing to films that fill that gap, connect the dots, to help people live better on this water planet.

The old story of water is out of date, has served us poorly and has resulted in a globally undervaluing of healthy waters and oceans. We need a new water story.

Water Is Our Client


People ask, "who do you work for?" The simple answer is: water. Water is our client.

We work with a wide range of organizations, businesses, agencies, movements, and individuals to tell the new story of water while building on relationships that go back several decades. You could say that we are growing, widening, and deepening the Blue Mind Experience on a daily basis.

We are very fortunate to collaborate with a wildly talented and creative team of neuroscientists, psychologists, artists, teachers, and watermen and women with diverse skills, so our approach is interdisciplinary and our reach is global. And as our patrons, we work for you.

We have no salaried jobs or formal paid academic positions. This has been both challenging personally and an exciting opportunity to make a different kind of contribution...and we are excited about both.

Your support through Patreon is the key.

You put the fuel in our tank, which leads to unique, artful collaborations and risk-taking projects (we've been told seven times along the way that this approach was "career suicide"). This approach also allows us to share Blue Mind with all of our partners to help them do what they do even better. It's kind of like "Vitamin Blue", some have said.

The old story we've long told about water is outdated, you could even say it's dangerously incomplete. Some have said it's boring. Really, it's not easy to make this subject boring!

The result of this perpetually boring, outdated, and incomplete story is that waters and oceans are undervalued and whenever anything or anyone is undervalued, bad things happen.

As our client, we seek to share water's new story as far and wide as we can. We build networks, generate new research and compile the best science - and then we share what we learn widely and wildly. We are efficient, extra clever, always collaborative, and our reach is global.

Usually what's missing from water's story relates to its cognitive, emotional, psychological, social, physical, and spirtual benefits, the so-called "Blue Mind" attributes. Those have been ignored, downplayed, or discarded in favor of important economic, ecological, and educational aspects. This is a common observation across many sectors. 

Water makes life possible, of course. But it also makes life worth living. Healthy, clean blueways and oceans are also medicine - both for physical and mental health - for those who need it most.

Blue Mind is leading a revolution in our thinking about the true value of water and we invite you to join us. You have many talents, skills, and gifts and we'd like to put them to good use.

Our goal is to share our message widely and wildly, to change the conversation so that every human understands the true full value of clean, healthy water, blueways, and oceans. For good. And it's happening!

We dream of a bigger, wider, smarter, and more inclusive blue movement where this value is shared with everyone and that knowledge is integrated across all sectors of society.

Audacious and ambitious? Yes.

Together with a team of unstoppable ambassadors we're taking our Blue Mind message to all nine major 'WETHEARTS' sectors through an approach we call #PlanBlue. By 2020 we will have engaged with the thought leaders and gate keepers in each of these sectors.

Books and films are at the core of this effort. The national bestseller Blue Mind was the first book in the water trilogy. It's already been translated into a dozen formats and languages, inspiring hundreds of millions of people through a variety of media.

Blue Mind is a fascinating study of the emotional, behavioral, psychological and physical connections that keep humans so enchanted with water. Nichols examines seas and oceans, lakes and rivers, even swimming pools and the contents of our bathtubs in a study that is both highly readable and rooted in real research.
Washington Post

You can be part of the Blue Mind Experience, develop the first ever course based on the book, ensure that our annual summits remain strong, and support the creation of the next two books in the trilogy. Along the way as a patron you'll also support our work on the Blue Mind Movie with our friends at Working Pictures.

But first things first...are you ready to go deeper?

This campaign funds the research, writing, editing, and promotion for book two Live Blue: The Seven Ages of Water (Or How to Move, Groove, Love, Play, Strive, Thrive & Win More on Our Little Wet Planet).

A lot of work goes into writing (and disseminating) a book and this next one is a beast!

While the national bestseller Blue Mind described a new way of seeing and understanding water, the next book goes deeper and provides a prescription for applying those insights throughout our lives and across all major sectors of society: a blueprint for living well on a water planet.

The Seven Ages of Water was the theme of our 7th Annual Summit and the concept forms the backbone of the Live Blue book as we plunge into our evolving, lifelong complex relationship with water. The categories are overlapping, they recycle, and the edges are not sharp, but the outline is robust, making the research and writing fun and practical.

Age 1: BIRTH, conception, gestation, delivery, babies and toddlers.
Age 2: PLAY, encompasses childhood and adolescence.
Age 3: THE LOVER, when our passions for life and others deepen.
Age 4: THE FIGHTER, as athlete, advocate or warrior we learn to fight for our beliefs. 
Age 5: THE JUSTICE, with accumulated wisdom & experience we balance the weight of the world.
Age 6: EBB, the body & mind begin to slow, gravity is our enemy and water our old friend.
Age 7: DEATH, from our last breath through memorialization it's back to the source: water.

"Peacefulness, happiness, satisfaction and…better surfing? It turns out going for a surf is really good for you, and if biologist Wallace J. Nichols’ research is any indication, that’s only the beginning." 
SURFER Magazine

Through new cutting edge science - on everything from play to romance to death - and gripping stories and fascinating protagonists you'll learn even more about yourself, how water supports us at each age and how to live better on this blue marble planet we all call home.

Your support will help dig up the coolest new research, interview those on the front lines of water, translate and transcribe our seven annual summits, get the book onto shelves and into new languages around the world, and then promote it far and wide through all kinds of media, gatherings, a super fun (and wet) book tour, and many online book clubs. We will even be rethinking the book's format to make it work better and go further. We are excited to share our ideas with you.

We'll update you every step of the way from my desk to the bookstores and the big screen, and from proposal and publisher to printing another bestseller!

At each of the seven levels of support we will unlock new surprises, gifts, and rewards. We'll reveal each of the seven ages of water, the backbone of the book and film. We'll share excerpts from the book and video clips from the film as we go. There will even be surprise gifts along the way. You'll get more than you give when you join early and invite friends.

Jump in, the water is great!

The Blue Mind Team
Tiers
SKY
$1 or more per month 22 of 20000 patrons
A special blue marble that was hand-dipped in the Pacific Ocean.

We share blue marbles as simple tokens of gratitude. Pass it on...
AQUAMARINE
$9 or more per month 33 of 2000 patrons
A special blue marble that was hand-dipped in the Pacific Ocean.

A Slow Coast Cause Bar soap in a mesh ecobag. Each bar of soap saves a baby sea turtle.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
AZURE
$24 or more per month 21 of 250 patrons
A limited edition Blue Mind t-shirt, a Cause Bar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
ULTRAMARINE
$49 or more per month 3 of 200 patrons
A signed first edition copy of Live Blue as well as a limited edition Blue Mind Life t-shirt, a CauseBar sea turtle soap, and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Life Expedition to Baja with J. and Journey Mexico.
COBALT
$99 or more per month 0 of 200 patrons
Signed first edition hardcover copies of both Blue Mind and Live Blue, as well as a limited edition Blue Mind Life t-shirt, a CauseBar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Life Expedition to Baja with J. and Journey Mexico.
TURQUOISE
$244 or more per month 0 of 100 patrons
A custom fit belt and bronze wave buckle hand-forged by my brother Joshua Hoy. I wear mine every day.

As well as signed first edition hardcover copies of both Blue Mind and Live Blue, a limited edition Blue Mind Life t-shirt, a Cause Bar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
SEA
$499 or more per month 0 of 40 patrons
Signed first edition hardcover copies of both Blue Mind and Live Blue, as well as a limited edition Blue Mind t-shirt, a CauseBar sea turtle soap and a blue marble.

A Blue Mind Retreat weekend at the Slow Coast Cabin or Carmel Beach Cottage on a date of your choice, including a private gourmet dinner conversation w/ J. at a nearby restaurant.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
ROYAL
$999 or more per month 0 of 20 patrons
Personal book talk at your venue.

Your house, office, club or school will be one of the stops on the Live Blue book tour.

Plus signed first edition hardcover copies of both Blue Mind and Live Blue, as well as a limited edition Blue Mind t-shirt, a Cause Bar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
INDIGO
$2,499 or more per month 0 of 8 patrons
Front row seats for you and a guest at the Live Blue book launch, wherever it is, including your flights, accommodations and inclusion in all the fun activities.

As well as a personal book talk at your venue during the year. Your house, office, club or school will be one of the stops on the Live Blue book tour.

Plus signed first edition hardcover copies of both Blue Mind and Live Blue, as well as limited edition Blue Mind Life t-shirts, CauseBar sea turtle soaps and blue marbles for your whole crew.

You'll also be entered into a drawing to win the ultimate Blue Mind Life Expedition to Baja with J. and Journey Mexico.
MIDNIGHT
$4,999 or more per month 0 of 4 patrons
Be in the book!

Your story or insights about the cognitive, emotional, psychological, social and spiritual benefits of water will be woven into one of the chapters of Live Blue.

Front row seats for you and a guest at the Live Blue book launch, wherever it is, including your flights, accommodations and inclusion in all the fun activities.

As well as a personal book talk at your venue during the year. Your house, office, club or school will be one of the stops on the Live Blue book tour.

Plus signed first edition hardcover copies of both Blue Mind and Live Blue, as well as limited edition Blue Mind Life t-shirts, Cause Bar sea turtle soaps and blue marbles for your whole crew.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
NAVY
$9,999 or more per month 0 of 2 patrons
You are the ultimate Patron. 

You and a guest will co-lead a Blue Mind Expedition to Baja with Journey Mexico and Dr. Nichols along with the pair of winners selected from the drawing.

You will also be J's guest at the Live Blue book launch and your venue of choice will be a stop on the Live Blue book tour.


Plus all of the other cool rewards, of course!

Goals
$757 of $1,000 per month
Reaching each of seven goals will unlock a new group of rewards, surprises and videos, continuing at each level until we pass the $8,000/mo mark (and beyond).

We reached our first goals of $250 and then doubled it to $500 and our third goal of $1,000/month unlocked the next level of rewards. T-shirts can now be printed and mailed!:

Now our goal is to reach $2,000!

No matter when you join in, you'll benefit as we climb the ladder's seven steps
3 of 4
A Big Idea book that'll change the way you think.” ~ Outside Magazine

A New Water Story

We're just like you, we love water. Lakes, rivers, ponds, oceans, pools, tubs...

It's been a defining force throughout our lives. And we pay very close attention to how other people think, feel, talk, and act towards water. What we notice is truly amazing.

When we went looking for a book, a conference, a conversation, or film focused on the full, true value of healthy wild waterways we found that spot on the shelf quite empty.

So, now our job is writing books, articles, organizing summits and workshops, teaching, researching, giving talks, and contributing to films that fill that gap, connect the dots, to help people live better on this water planet.

The old story of water is out of date, has served us poorly and has resulted in a globally undervaluing of healthy waters and oceans. We need a new water story.

Water Is Our Client


People ask, "who do you work for?" The simple answer is: water. Water is our client.

We work with a wide range of organizations, businesses, agencies, movements, and individuals to tell the new story of water while building on relationships that go back several decades. You could say that we are growing, widening, and deepening the Blue Mind Experience on a daily basis.

We are very fortunate to collaborate with a wildly talented and creative team of neuroscientists, psychologists, artists, teachers, and watermen and women with diverse skills, so our approach is interdisciplinary and our reach is global. And as our patrons, we work for you.

We have no salaried jobs or formal paid academic positions. This has been both challenging personally and an exciting opportunity to make a different kind of contribution...and we are excited about both.

Your support through Patreon is the key.

You put the fuel in our tank, which leads to unique, artful collaborations and risk-taking projects (we've been told seven times along the way that this approach was "career suicide"). This approach also allows us to share Blue Mind with all of our partners to help them do what they do even better. It's kind of like "Vitamin Blue", some have said.

The old story we've long told about water is outdated, you could even say it's dangerously incomplete. Some have said it's boring. Really, it's not easy to make this subject boring!

The result of this perpetually boring, outdated, and incomplete story is that waters and oceans are undervalued and whenever anything or anyone is undervalued, bad things happen.

As our client, we seek to share water's new story as far and wide as we can. We build networks, generate new research and compile the best science - and then we share what we learn widely and wildly. We are efficient, extra clever, always collaborative, and our reach is global.

Usually what's missing from water's story relates to its cognitive, emotional, psychological, social, physical, and spirtual benefits, the so-called "Blue Mind" attributes. Those have been ignored, downplayed, or discarded in favor of important economic, ecological, and educational aspects. This is a common observation across many sectors. 

Water makes life possible, of course. But it also makes life worth living. Healthy, clean blueways and oceans are also medicine - both for physical and mental health - for those who need it most.

Blue Mind is leading a revolution in our thinking about the true value of water and we invite you to join us. You have many talents, skills, and gifts and we'd like to put them to good use.

Our goal is to share our message widely and wildly, to change the conversation so that every human understands the true full value of clean, healthy water, blueways, and oceans. For good. And it's happening!

We dream of a bigger, wider, smarter, and more inclusive blue movement where this value is shared with everyone and that knowledge is integrated across all sectors of society.

Audacious and ambitious? Yes.

Together with a team of unstoppable ambassadors we're taking our Blue Mind message to all nine major 'WETHEARTS' sectors through an approach we call #PlanBlue. By 2020 we will have engaged with the thought leaders and gate keepers in each of these sectors.

Books and films are at the core of this effort. The national bestseller Blue Mind was the first book in the water trilogy. It's already been translated into a dozen formats and languages, inspiring hundreds of millions of people through a variety of media.

Blue Mind is a fascinating study of the emotional, behavioral, psychological and physical connections that keep humans so enchanted with water. Nichols examines seas and oceans, lakes and rivers, even swimming pools and the contents of our bathtubs in a study that is both highly readable and rooted in real research.
Washington Post

You can be part of the Blue Mind Experience, develop the first ever course based on the book, ensure that our annual summits remain strong, and support the creation of the next two books in the trilogy. Along the way as a patron you'll also support our work on the Blue Mind Movie with our friends at Working Pictures.

But first things first...are you ready to go deeper?

This campaign funds the research, writing, editing, and promotion for book two Live Blue: The Seven Ages of Water (Or How to Move, Groove, Love, Play, Strive, Thrive & Win More on Our Little Wet Planet).

A lot of work goes into writing (and disseminating) a book and this next one is a beast!

While the national bestseller Blue Mind described a new way of seeing and understanding water, the next book goes deeper and provides a prescription for applying those insights throughout our lives and across all major sectors of society: a blueprint for living well on a water planet.

The Seven Ages of Water was the theme of our 7th Annual Summit and the concept forms the backbone of the Live Blue book as we plunge into our evolving, lifelong complex relationship with water. The categories are overlapping, they recycle, and the edges are not sharp, but the outline is robust, making the research and writing fun and practical.

Age 1: BIRTH, conception, gestation, delivery, babies and toddlers.
Age 2: PLAY, encompasses childhood and adolescence.
Age 3: THE LOVER, when our passions for life and others deepen.
Age 4: THE FIGHTER, as athlete, advocate or warrior we learn to fight for our beliefs. 
Age 5: THE JUSTICE, with accumulated wisdom & experience we balance the weight of the world.
Age 6: EBB, the body & mind begin to slow, gravity is our enemy and water our old friend.
Age 7: DEATH, from our last breath through memorialization it's back to the source: water.

"Peacefulness, happiness, satisfaction and…better surfing? It turns out going for a surf is really good for you, and if biologist Wallace J. Nichols’ research is any indication, that’s only the beginning." 
SURFER Magazine

Through new cutting edge science - on everything from play to romance to death - and gripping stories and fascinating protagonists you'll learn even more about yourself, how water supports us at each age and how to live better on this blue marble planet we all call home.

Your support will help dig up the coolest new research, interview those on the front lines of water, translate and transcribe our seven annual summits, get the book onto shelves and into new languages around the world, and then promote it far and wide through all kinds of media, gatherings, a super fun (and wet) book tour, and many online book clubs. We will even be rethinking the book's format to make it work better and go further. We are excited to share our ideas with you.

We'll update you every step of the way from my desk to the bookstores and the big screen, and from proposal and publisher to printing another bestseller!

At each of the seven levels of support we will unlock new surprises, gifts, and rewards. We'll reveal each of the seven ages of water, the backbone of the book and film. We'll share excerpts from the book and video clips from the film as we go. There will even be surprise gifts along the way. You'll get more than you give when you join early and invite friends.

Jump in, the water is great!

The Blue Mind Team

Recent posts by Blue Mind Works

Tiers
SKY
$1 or more per month 22 of 20000 patrons
A special blue marble that was hand-dipped in the Pacific Ocean.

We share blue marbles as simple tokens of gratitude. Pass it on...
AQUAMARINE
$9 or more per month 33 of 2000 patrons
A special blue marble that was hand-dipped in the Pacific Ocean.

A Slow Coast Cause Bar soap in a mesh ecobag. Each bar of soap saves a baby sea turtle.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
AZURE
$24 or more per month 21 of 250 patrons
A limited edition Blue Mind t-shirt, a Cause Bar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
ULTRAMARINE
$49 or more per month 3 of 200 patrons
A signed first edition copy of Live Blue as well as a limited edition Blue Mind Life t-shirt, a CauseBar sea turtle soap, and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Life Expedition to Baja with J. and Journey Mexico.
COBALT
$99 or more per month 0 of 200 patrons
Signed first edition hardcover copies of both Blue Mind and Live Blue, as well as a limited edition Blue Mind Life t-shirt, a CauseBar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Life Expedition to Baja with J. and Journey Mexico.
TURQUOISE
$244 or more per month 0 of 100 patrons
A custom fit belt and bronze wave buckle hand-forged by my brother Joshua Hoy. I wear mine every day.

As well as signed first edition hardcover copies of both Blue Mind and Live Blue, a limited edition Blue Mind Life t-shirt, a Cause Bar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
SEA
$499 or more per month 0 of 40 patrons
Signed first edition hardcover copies of both Blue Mind and Live Blue, as well as a limited edition Blue Mind t-shirt, a CauseBar sea turtle soap and a blue marble.

A Blue Mind Retreat weekend at the Slow Coast Cabin or Carmel Beach Cottage on a date of your choice, including a private gourmet dinner conversation w/ J. at a nearby restaurant.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
ROYAL
$999 or more per month 0 of 20 patrons
Personal book talk at your venue.

Your house, office, club or school will be one of the stops on the Live Blue book tour.

Plus signed first edition hardcover copies of both Blue Mind and Live Blue, as well as a limited edition Blue Mind t-shirt, a Cause Bar sea turtle soap and a blue marble.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
INDIGO
$2,499 or more per month 0 of 8 patrons
Front row seats for you and a guest at the Live Blue book launch, wherever it is, including your flights, accommodations and inclusion in all the fun activities.

As well as a personal book talk at your venue during the year. Your house, office, club or school will be one of the stops on the Live Blue book tour.

Plus signed first edition hardcover copies of both Blue Mind and Live Blue, as well as limited edition Blue Mind Life t-shirts, CauseBar sea turtle soaps and blue marbles for your whole crew.

You'll also be entered into a drawing to win the ultimate Blue Mind Life Expedition to Baja with J. and Journey Mexico.
MIDNIGHT
$4,999 or more per month 0 of 4 patrons
Be in the book!

Your story or insights about the cognitive, emotional, psychological, social and spiritual benefits of water will be woven into one of the chapters of Live Blue.

Front row seats for you and a guest at the Live Blue book launch, wherever it is, including your flights, accommodations and inclusion in all the fun activities.

As well as a personal book talk at your venue during the year. Your house, office, club or school will be one of the stops on the Live Blue book tour.

Plus signed first edition hardcover copies of both Blue Mind and Live Blue, as well as limited edition Blue Mind Life t-shirts, Cause Bar sea turtle soaps and blue marbles for your whole crew.

You'll also be entered into a drawing to win the ultimate Blue Mind Expedition to Baja with J. and Journey Mexico.
NAVY
$9,999 or more per month 0 of 2 patrons
You are the ultimate Patron. 

You and a guest will co-lead a Blue Mind Expedition to Baja with Journey Mexico and Dr. Nichols along with the pair of winners selected from the drawing.

You will also be J's guest at the Live Blue book launch and your venue of choice will be a stop on the Live Blue book tour.


Plus all of the other cool rewards, of course!