Kaila Tovais creating Podcasts
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About Kaila Tova
In 2010, I quit my graduate program at Columbia University to become a personal trainer. That year, I was diagnosed with anorexia, although I had been living with an eating disorder (Eating Disorder Not Otherwise Specified and exercise addiction) for the entirety of my adult life.
I spent the next five years trying to build a business first as a health coach, and then as a body image coach. During that time, I watched more and more of my friends and then even my clients and podcast listeners drop out of the workforce (or prepare to drop out) to become coaches as well.
That’s only accelerated in the last two years. Now everyone I know has some kind of coaching business. Even a friend of mine with a Ph.D. started looking to monetize her body instead of focusing on her life's work. It was just easier to get “likes” on her instagram photos that way.
So I started digging in: what is going on? Why are we so bought into the idea that our bodies are more lucrative than our minds? And why do other people keep reinforcing it with their social and financial capital? And thus, the podcast was born.
It’s now or never. We’re approaching, if not already past, the inflection point for online coaching and social media influence. The conversation about feminism and women at work (lean in, lean out, “choice feminism,” etc.) has reached a fever pitch, and no one seems to have definitive or workable answers.
More and more of the people in my network are dropping out. This year alone, several female identified friends started selling Beachbody and essential oils, and four people in my immediate network left their jobs because they believed that there was no future for them in Silicon Valley. I’m one of them.
WHAT AM I SUPPORTING?
The Your Body, Your Brand podcast is an audio-documentary compiled from over 40 hours of interviews with women-identified people who have dropped out, who are trying to drop out, or who have given up trying to drop out of the workforce to sell their bodies as their brands, as well as interviews with experts in marketing, sales, feminist media studies, and more.
I began working on this podcast in February of 2016, and I have been conducting all of the interviews, editing the audio, writing the scripts, and doing post-production entirely on my own for the entire time. Each episode can take upwards of 20 hours to create, because of the research, writing, recording, editing, and producing that goes into each one.
Your support will help with the post-production and press -- getting the podcast finished and the word out, as well as help bring season two to life.