Brand resources and assets

Thanks for dropping by. Here you’ll find the must-haves that make up our universe – logos, colors, you name it. We want to keep our story straight, so we just ask you adhere to the guardrails we’ve put in place below when using these assets. Something missing or scratching your head? Let us know at [email protected].

See you on the other side.

Wordmark and logo

Using the wordmark

We use the wordmark to introduce ourselves to people we haven’t met yet. Default to this as our primary mark.

Clear space and minimum size

Please make note of proper clear space and minimum size requirements.

Things to avoid

Never alter the wordmark.

do not

Use the previous wordmark

do not

Change the color of each letter

do not

Outline the wordmark

do not

Apply a drop shadow or similar effects

do not

Rotate the wordmark

do not

Adjust the spacing between letters

do not

Stretch or skew the logo

do not

Change the color to a non-brand color

do not

Use a Brand Black wordmark on a color other than Fiery Coral

Partnership lock-ups

We’ll default to the wordmark in partnership lock-ups.

For spacing, keep the distance at two Patreon Os between the Patreon wordmark and the plus sign, then between the plus sign and the partnership logo. Make sure the weight of the Patreon wordmark is equal to the weight of the partnership logo.

Using the logo

Under certain circumstances, we prefer to simply use the Icon on its own – for example, on mobile where space is a bit tight. Generally, these are communications where the Patreon brand has already been established, either through use of the Wordmark, in copy, or through voiceover.

Clear space and minimum size

Please make note of proper clear space and minimum size requirements.

Things to avoid

Never alter the logo.

do not

Rotate the logo

do not

Outline the logo

do not

Apply effects, such as a drop shadow

do not

Adjust the spacing between the bar and the circle

do not

Change the color to a non-brand color

do not

Stretch or smoosh the logo

do not

Only change the color of the bar

do not

Use more than one color in the logo

do not

Use a Brand Black logo on a color other than Fiery Coral

Color

Patreon’s brand strives to be loud and proud while giving space to creators that truly make our platform shine.

Our color choices amplify that effect.

Functional colors

Black and white form the foundation of our color palette. We use these functional colors as building blocks, and add brand and secondary colors to accent and punctuate our bold point of view.

Brand black

#141518

Brand white

#FFFFFF

Brand color

We use our brand color to leave a lasting impression. Whether we’re meeting someone for the first time, or just jogging their memory, Fiery Coral is thread through our core brand universe to drive consistency and bring personality to fundamental designs.

Fiery coral

#FF424D

Looking for something else?

We can help. Drop us a line at [email protected] and we’ll help guide you to what you need. And if it doesn’t exist yet, we’ll help you make it.

Some notes from legal

The “Patreon” Wordmark and the "P" Logo (together, the “Patreon Marks”) are trademarks registered by Patreon, Inc. in the U.S. Patent and Trademark Office. The Patreon Marks are also registered trademarks, trademarks or trade dress of Patreon, Inc. in other countries.

We ask that you:

  • Use the Patreon Marks fairly. You are always allowed to use the Patreon Marks to inform people that you are a Patreon creator and that you have a Patreon page.
  • Always follow these Brand Guidelines when using the Patreon Marks.
  • Always spell the Patreon Marks properly.

We do not allow the following uses:

  • Incorporating the Patreon Marks or a confusingly similar mark into the name of your brand, organization, event, or trademark.
  • Using any trademarks, trade dress or logos that are confusingly similar to the Patreon Marks.
  • Altering, distorting or modifying the Patreon Marks in violation of our Brand Guidelines, including adding other terms to the Patreon Marks to create new words.
  • Using the Patreon Marks in a manner that is inconsistent with Patreon’s Terms of Use or Community Guidelines.
  • Using the Patreon Marks in a manner that is in Patreon’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, tarnishing, obscene or otherwise objectionable to Patreon.