Bright Wall/Dark Room is creating a different kind of film magazine
121

patrons

$621
per month


Bright Wall/Dark Room
was originally started on a whim, borne out of a small seed of an idea floating through my head several years ago: how can we talk differently—more emotionally, more humanly—about films? There seemed to be this great and growing gap between the film criticism I was reading and this very real and tangible thing that films themselves actually do to each one of us, how they make us feel. Most critics—professional and amateur and everywhere in between—were quite proficient at writing a very specific kind of review, one that described the film’s basic plot, some of its performances, and whether they ‘liked’ it or not. But I kept thinking there had to be something other than this quick, streamlined, and often lifeless response to a medium that is—initially and essentially—an emotional medium, an art form that can immerse us more wholly in its world than any other form of entertainment available to us.

And so we created BW/DR, with the idea of gathering more personal and creative responses to films; a different lens on the medium, if you will. We didn’t want standard movie reviews on the site, so instead of seeking out proper film critics, we contacted novelists, poets, essayists, filmmakers, painters, and musicians, as well as a handful of trusted friends—people who could approach and engage with movies in new and interesting ways. And from that small kernel of an idea (and a whole lot of late nights spent at my computer), BW/DR has grown into the sprawling and fantastic community of writers and readers that it is today. In mid-2014, Matt Zoller Seitz, the editor-in-chief of RogerEbert.com, reached out to us and asked us to partner with them for a monthly feature. For the past two and half years, they've run an essay each month from Bright Wall/Dark Room on the front page of their site, one of the most well-respected film sites on the planet. We've gotten the opportunity to interview some of our favorite filmmakers, like Guillermo del Toro and Kenneth Lonergan. And two of our editors, Lauren Wilford and Ryan Stevenson, just wrote an amazing book, The Wes Anderson Collection: Isle of DogsWe've talked with two of our favorite sites, FilmStruck and On Being, and hope to partner in some way with them in the near future.

It's all been an absolute thrill for us, to say the least—but we still need to find a way to pay the bills (and our staff). We've been working on this labor of love for over 5 years now—and have put out 65 monthly issues to date—but we're just barely breaking even, and can't keep this whole thing going without your support.

And so our current goal, simply stated, is to continue to put out an online film magazine of the highest possible quality on a monthly basis and to find a way to make that sustainable—to pay not only our overhead costs but all of the hard-working & talented writers, editors, and artists that contribute to each issue as well

We feel this is an exciting new model and opportunity for us, writers and readers alike. A way to prove to whoever is watching that a thing like this can actually work. That a few passionate people can start a site—simply and only for the love of something important to them and the desire to write about and wrestle with that thing in unique, personal, and interesting ways—and eventually grow that site out into a successful and profitable magazine without an ounce of compromise, outside meddling, or advertising influence of any kind.

Here's How We'll Use the Money You Give Us:

We set a goal of $1000/month after crunching some numbers (and believe me, as non-math people, that took entirely too long). That amount, plus the revenue we generate through sales and subscriptions of the magazine, will be enough to keep BW/DR going, basically forever. 

And so, in full transparency, here are our costs & needs:

Running-a-magazine business-type stuff
Overhead costs & business expenses (business license/renewal, website hosting & maintenance, submittable, marketing,  etc etc)


Editorial Staff (Editor-in-Chief, Senior Editors, Associate Editors, Copy Editor) 
These folks are the heart & soul of the whole thing, the engine that keep BW/DR running from month to month, allowing us to do all that we do. They all have real actual day jobs though, and a lot of them have been doing this work for free for over 5 years on the side—and being able to actually pay them a little bit of money will allow them to stick around for a whole lot longer.


Writers (Staff & Freelance)

We would ideally like to pay writers, staff or freelance, $100 per published essay. Currently, we are only able to offer $50.


Artists (Brianna Ashby & Tony Stella)

Since 2013, we've been committed to using high quality, original artwork throughout each issue. Great artwork isn't cheap, though—and we want to be able to pay our wonderful artists marketplace rates for their unique contributions.

And that's basically it. If we can get those things covered, we can keep Bright Wall/Dark Room going forever and ever. A
nd, if we are able to bring in more than our $1000/month goal, we will use all additional funding to help expand the BW/DR universe (a term we literally just made up, but makes us happy to think about). This could include anything: more/special issues, an annual hardcover book of the year's best essays & illustrations, t-shirts & other merchandise, a BW/DR podcast, having the entire BW/DR Staff come to your house and sing songs to you and give you hugs and watch movies with you. 

We deeply appreciate all the support and readership so many of you have given BW/DR over the years, and we sincerely hope you'll choose to throw a little money our way today and help us keep this whole thing going, wherever it may take us.

Thanks,

Chad Perman
Editor-in-Chief

Tiers
BW/DR Supporter
$1 or more per month 4 patrons
You will officially be a BW/DR Supporter, directly supporting independent media and paying writers to write interesting & wonderful things, which the internet needs more of, now more than ever. You'll also get special access to our new Reddit community, where we'll be discussing all things cinema & BW/DR!
BW/DR Member
$5 or more per month 113 of 115 patrons
If you love movies, this is the tier for you. You'll receive an ongoing subscription to our site—with full access to all past issues & archives—plus, our staff will send you a personalized list of film recommendations each & every month! 

Includes
  • An ongoing monthly subscription to BW/DR (+ full access to all archives)
  • Four personalized movie recommendations every single month
  • Shout-out on social media
  • Special access (including exclusive reddit "flair") on our brand new Reddit community page.
BW/DR Fanatic
$25 or more per month 3 of 10 patrons
This deluxe membership tier gets you the ongoing subscription, access to all past issues & archives, monthly personalized movie recommendations—plus the ability to "gift" two annual subscriptions per year ($50 value) and pick a film for us to write about in an upcoming issue.

Includes
  • Monthly subscription to BW/DR (+ access to all archives)
  • 5 personalized movie recommendations every month
  • 2 free "gift" subscriptions
  • Pick a movie for us to write about in an upcoming issue
BW/DR Champion
$50 or more per month 1 of 5 patrons
All the perks of the $25 tier, plus our undying love and appreciation. We will assign a staff writer to write about a film of your choice every four months, allow you to "gift" five annual subscriptions to anybody you want ($250 value), praise you on social media, give you a personal shout-out in our next newsletter, and have a round table podcast discussion on any film you want to hear us talk about. 

Includes
  • Monthly subscription to BW/DR (+ access to all archives)
  • 10 personalized movie recommendations every single month
  • 5 free "gift" subscriptions per year ($250 value)
  • Pick 3 movies for us to write about each year
  • Staff podcast discussion on a film of your choice
Goals
$621 of $1,000 per month
Any funding we raise through this site will be enormously helpful, but $1000/month is the "Big Goal Number" that would allow us to keep Bright Wall/Dark Room existing (independent, staffed, able to pay writers/artists, and entirely ad-free) for a very long time. See a breakdown of how we'll use this money in the text to your right.
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Bright Wall/Dark Room
was originally started on a whim, borne out of a small seed of an idea floating through my head several years ago: how can we talk differently—more emotionally, more humanly—about films? There seemed to be this great and growing gap between the film criticism I was reading and this very real and tangible thing that films themselves actually do to each one of us, how they make us feel. Most critics—professional and amateur and everywhere in between—were quite proficient at writing a very specific kind of review, one that described the film’s basic plot, some of its performances, and whether they ‘liked’ it or not. But I kept thinking there had to be something other than this quick, streamlined, and often lifeless response to a medium that is—initially and essentially—an emotional medium, an art form that can immerse us more wholly in its world than any other form of entertainment available to us.

And so we created BW/DR, with the idea of gathering more personal and creative responses to films; a different lens on the medium, if you will. We didn’t want standard movie reviews on the site, so instead of seeking out proper film critics, we contacted novelists, poets, essayists, filmmakers, painters, and musicians, as well as a handful of trusted friends—people who could approach and engage with movies in new and interesting ways. And from that small kernel of an idea (and a whole lot of late nights spent at my computer), BW/DR has grown into the sprawling and fantastic community of writers and readers that it is today. In mid-2014, Matt Zoller Seitz, the editor-in-chief of RogerEbert.com, reached out to us and asked us to partner with them for a monthly feature. For the past two and half years, they've run an essay each month from Bright Wall/Dark Room on the front page of their site, one of the most well-respected film sites on the planet. We've gotten the opportunity to interview some of our favorite filmmakers, like Guillermo del Toro and Kenneth Lonergan. And two of our editors, Lauren Wilford and Ryan Stevenson, just wrote an amazing book, The Wes Anderson Collection: Isle of DogsWe've talked with two of our favorite sites, FilmStruck and On Being, and hope to partner in some way with them in the near future.

It's all been an absolute thrill for us, to say the least—but we still need to find a way to pay the bills (and our staff). We've been working on this labor of love for over 5 years now—and have put out 65 monthly issues to date—but we're just barely breaking even, and can't keep this whole thing going without your support.

And so our current goal, simply stated, is to continue to put out an online film magazine of the highest possible quality on a monthly basis and to find a way to make that sustainable—to pay not only our overhead costs but all of the hard-working & talented writers, editors, and artists that contribute to each issue as well

We feel this is an exciting new model and opportunity for us, writers and readers alike. A way to prove to whoever is watching that a thing like this can actually work. That a few passionate people can start a site—simply and only for the love of something important to them and the desire to write about and wrestle with that thing in unique, personal, and interesting ways—and eventually grow that site out into a successful and profitable magazine without an ounce of compromise, outside meddling, or advertising influence of any kind.

Here's How We'll Use the Money You Give Us:

We set a goal of $1000/month after crunching some numbers (and believe me, as non-math people, that took entirely too long). That amount, plus the revenue we generate through sales and subscriptions of the magazine, will be enough to keep BW/DR going, basically forever. 

And so, in full transparency, here are our costs & needs:

Running-a-magazine business-type stuff
Overhead costs & business expenses (business license/renewal, website hosting & maintenance, submittable, marketing,  etc etc)


Editorial Staff (Editor-in-Chief, Senior Editors, Associate Editors, Copy Editor) 
These folks are the heart & soul of the whole thing, the engine that keep BW/DR running from month to month, allowing us to do all that we do. They all have real actual day jobs though, and a lot of them have been doing this work for free for over 5 years on the side—and being able to actually pay them a little bit of money will allow them to stick around for a whole lot longer.


Writers (Staff & Freelance)

We would ideally like to pay writers, staff or freelance, $100 per published essay. Currently, we are only able to offer $50.


Artists (Brianna Ashby & Tony Stella)

Since 2013, we've been committed to using high quality, original artwork throughout each issue. Great artwork isn't cheap, though—and we want to be able to pay our wonderful artists marketplace rates for their unique contributions.

And that's basically it. If we can get those things covered, we can keep Bright Wall/Dark Room going forever and ever. A
nd, if we are able to bring in more than our $1000/month goal, we will use all additional funding to help expand the BW/DR universe (a term we literally just made up, but makes us happy to think about). This could include anything: more/special issues, an annual hardcover book of the year's best essays & illustrations, t-shirts & other merchandise, a BW/DR podcast, having the entire BW/DR Staff come to your house and sing songs to you and give you hugs and watch movies with you. 

We deeply appreciate all the support and readership so many of you have given BW/DR over the years, and we sincerely hope you'll choose to throw a little money our way today and help us keep this whole thing going, wherever it may take us.

Thanks,

Chad Perman
Editor-in-Chief

Recent posts by Bright Wall/Dark Room

Tiers
BW/DR Supporter
$1 or more per month 4 patrons
You will officially be a BW/DR Supporter, directly supporting independent media and paying writers to write interesting & wonderful things, which the internet needs more of, now more than ever. You'll also get special access to our new Reddit community, where we'll be discussing all things cinema & BW/DR!
BW/DR Member
$5 or more per month 113 of 115 patrons
If you love movies, this is the tier for you. You'll receive an ongoing subscription to our site—with full access to all past issues & archives—plus, our staff will send you a personalized list of film recommendations each & every month! 

Includes
  • An ongoing monthly subscription to BW/DR (+ full access to all archives)
  • Four personalized movie recommendations every single month
  • Shout-out on social media
  • Special access (including exclusive reddit "flair") on our brand new Reddit community page.
BW/DR Fanatic
$25 or more per month 3 of 10 patrons
This deluxe membership tier gets you the ongoing subscription, access to all past issues & archives, monthly personalized movie recommendations—plus the ability to "gift" two annual subscriptions per year ($50 value) and pick a film for us to write about in an upcoming issue.

Includes
  • Monthly subscription to BW/DR (+ access to all archives)
  • 5 personalized movie recommendations every month
  • 2 free "gift" subscriptions
  • Pick a movie for us to write about in an upcoming issue
BW/DR Champion
$50 or more per month 1 of 5 patrons
All the perks of the $25 tier, plus our undying love and appreciation. We will assign a staff writer to write about a film of your choice every four months, allow you to "gift" five annual subscriptions to anybody you want ($250 value), praise you on social media, give you a personal shout-out in our next newsletter, and have a round table podcast discussion on any film you want to hear us talk about. 

Includes
  • Monthly subscription to BW/DR (+ access to all archives)
  • 10 personalized movie recommendations every single month
  • 5 free "gift" subscriptions per year ($250 value)
  • Pick 3 movies for us to write about each year
  • Staff podcast discussion on a film of your choice