B.U.F.F.: Better Understanding of Food & Fitness.
Dudes: The ones who'll show you how to get it.

There’s a war out there, and the fitness army is getting hammered by the incoming waves of bad eating habits, lack of exercise and non-existent hygiene. But there’s hope. There’s the B.U.F.F. Dudes.

We may be outnumbered but we’re not outgunned. With your help the Buff Dude Army will grow, and through watching our weekly videos you’ll develop your Guns, Shields, Abs and Wheels and build your human machine into a wrecking ball; smashing down high blood pressure, ripping apart bad cholesterol and destroying unwanted body fat as it tries to sink its greasy claws into your newly chiseled physique.

Remember: the battle may seem like it’s lost but the war is just beginning. The line has been drawn, choose your side.

Are you ready? The B.U.F.F. Dudes are.