Drowned in Sound is creating Record Recommendations & Playlists
48

patrons

$167
per month
Drowned in Sound started back in October 2000 as a music blog with a forum. Over the past 15 years the site has grown up a bit, reviewed 1000s of albums, championed the little known likes of M83, Foals, Bat for Lashes, Jamie T, The Darkness, The National, Muse, Sharon Van Etten, Wild Beasts and more. We've also interviewed everyone from Bjork and LCD Soundsystem to Kevin Shields and Paul McCartney. 

Alongside the platform for our writers to share their opinions and interrogate their heroes, we also have a hugely popular forum filled with recommendations and chatter. Amid the millions of conversations that have taken place over the years, bands have formed and hundreds of lifelong friendships have been forged - not to mention a few weddings. Just don't go calling it "the indie Mumsnet" or someone will post a colon-open-bracket.

However, despite around half a million people visiting the site each month, we are finding it increasingly difficult to cover our running costs (it is £1500 a month just for our server bill!), let alone pay developers to fix various niggles with the website or pay for the majority of our submissions. 

We are reliant on advertising to keep going. Advertising is a bit unreliable to say the least and various things - from social networks driving the prices down to a lack of budget to invest in video "content" - conspire against sites like ours. The seasonal shifts in advertising really don't help. Some months we could sell double our available inventory and our ad agency turn people away, whereas others we could use about 75% more ads. And yes, we do realise that this is boring, and we would far rather not have to think about it, let alone have wasted our time typing this paragraph, instead of another one about how awesome Lizzo is.

Sure, there are solutions. We could start to introduce those infuriating adverts that interrupt your experience of the website. We could stop having opinions and start buttering up people who seem to want to pay for sponsored posts that say how amazing they are to pave their way to glory. We could even go guns blazing with clickbait to try to triple our audience... Then there's the referral money we could get from plastering gambling and dating links all over the website.... 

However, we'd rather shut the site down than gut its soul.

Perhaps you can help. We're not [somewhat awkwardly] asking for much, but we know that if a small percentage of the millions of people who visit the site each year donated a few pounds a month it would make a huge difference. In fact, if we had £1 from every person who visited the website last year we would have made over 3million quid, rather than a small loss.

So, if the site has ever turned you on to some music that you love and you are able to pour the price of a pint into our server each month, we would be incredibly grateful. If you can offer more, that would be amazing. 

TL;DR? If you've ever come to the site to chat about everything from where to eat breakfast at Primavera to whether eggs should be kept in the fridge or to read our "content" or to listen to the mostly independent music that we champion, we hope that you will support us by becoming a patron of the site. In return, we will keep doing what we do to introduce you to the music we love and continue to provide the citizens of the internet with an environment to discuss the things you're passionate about.
Tiers
Pledge $1 or more per month
64 patrons
You'll get updates from us on here with secret playlists and recommendations.
Goals
$167 of $2,202 per month
Due to the number of conversations and the huge archive that the site has built up over the past decade and a half, it costs us £1500 every month to keep the site going. Patrons helping us to cover one month's bill would be a huge help.
1 of 2
Drowned in Sound started back in October 2000 as a music blog with a forum. Over the past 15 years the site has grown up a bit, reviewed 1000s of albums, championed the little known likes of M83, Foals, Bat for Lashes, Jamie T, The Darkness, The National, Muse, Sharon Van Etten, Wild Beasts and more. We've also interviewed everyone from Bjork and LCD Soundsystem to Kevin Shields and Paul McCartney. 

Alongside the platform for our writers to share their opinions and interrogate their heroes, we also have a hugely popular forum filled with recommendations and chatter. Amid the millions of conversations that have taken place over the years, bands have formed and hundreds of lifelong friendships have been forged - not to mention a few weddings. Just don't go calling it "the indie Mumsnet" or someone will post a colon-open-bracket.

However, despite around half a million people visiting the site each month, we are finding it increasingly difficult to cover our running costs (it is £1500 a month just for our server bill!), let alone pay developers to fix various niggles with the website or pay for the majority of our submissions. 

We are reliant on advertising to keep going. Advertising is a bit unreliable to say the least and various things - from social networks driving the prices down to a lack of budget to invest in video "content" - conspire against sites like ours. The seasonal shifts in advertising really don't help. Some months we could sell double our available inventory and our ad agency turn people away, whereas others we could use about 75% more ads. And yes, we do realise that this is boring, and we would far rather not have to think about it, let alone have wasted our time typing this paragraph, instead of another one about how awesome Lizzo is.

Sure, there are solutions. We could start to introduce those infuriating adverts that interrupt your experience of the website. We could stop having opinions and start buttering up people who seem to want to pay for sponsored posts that say how amazing they are to pave their way to glory. We could even go guns blazing with clickbait to try to triple our audience... Then there's the referral money we could get from plastering gambling and dating links all over the website.... 

However, we'd rather shut the site down than gut its soul.

Perhaps you can help. We're not [somewhat awkwardly] asking for much, but we know that if a small percentage of the millions of people who visit the site each year donated a few pounds a month it would make a huge difference. In fact, if we had £1 from every person who visited the website last year we would have made over 3million quid, rather than a small loss.

So, if the site has ever turned you on to some music that you love and you are able to pour the price of a pint into our server each month, we would be incredibly grateful. If you can offer more, that would be amazing. 

TL;DR? If you've ever come to the site to chat about everything from where to eat breakfast at Primavera to whether eggs should be kept in the fridge or to read our "content" or to listen to the mostly independent music that we champion, we hope that you will support us by becoming a patron of the site. In return, we will keep doing what we do to introduce you to the music we love and continue to provide the citizens of the internet with an environment to discuss the things you're passionate about.

Recent posts by Drowned in Sound

Tiers
Pledge $1 or more per month
64 patrons
You'll get updates from us on here with secret playlists and recommendations.