Freehand Profit is creating unique sneaker masks.
4

patrons

My first passion has always been art but Hip-Hop became my mistress. She first tempted me in grade school with Snoop Dogg’s ‘Doggystyle’, in middle school she introduced me to graffiti and emcees/rappers like Bone Thugs N Harmony and Busta Rhymes, in high school Method Man & Redman sealed my allegiance to the beat of Hip-Hop. In 2001, when I arrived at Corcoran College of Art & Design, I set my mind to exploring and expressing the visual languages of Hip-Hop beyond graffiti.

After earning my BFA in 2005 from the Corcoran I moved to LA chasing those Hip-Hop dreams. In 2010 I began a year long creative project inspired by Noah Scalin’s ‘Skull-A-Day’. It was called MASK365 and every day for a year I created/drew/assembled/designed/painted/sculpted a mask and published the work through my site: freehandprofit.com. This creative gauntlet forced me out of my comfort zone and a few months into the project my hunt for new materials led me to tear a Gucci handbag apart at the seams only to reassemble it into a functioning gas mask/purse. The finished work clearly held the key to unlocking my next body of work, but I knew and cared very little about handbags. I wanted to work with materials that I cared about and revered.

Shoes, kicks, sneakers – whatever you call them – have always been a part of Hip-Hop. Run DMC turned the Adidas shell-toe into an icon for a culture. Since then rappers & emcees alike have curated the dress code adding staples like Chucks, Uptowns, Timberland boots, Jordans and Pumas. The shoes on our feet came to represent a part of our identity. The lines, color and textures of sneakers sold today even parallel those used by graffiti artists.

But why the gas mask? Mask making is an ancient art form and I look to link our modern times to this ancient art. The gas mask is the mask of our times, it represents atrocities at war, civil unrest, environmental damnation and works both as a symbol of fear and of protection. It also tips its hat to the keepers of the graffiti flame who wore/wear respirators and masks to protect their lungs from their poisonous art of choice. The ties to Hip-Hop’s original art form deepen when we examine the language within graffiti- the act of painting renamed “bombing” solidified the warlike nature of the art form.

I don’t offer answers in my work, instead I seek to explore issues we face within the Hip-Hop community. Issues of identity, materialism and duality intertwine as the work reflects a world that is in love with objects but that also has a love for a culture & lifestyle. The masks embrace our guilty pleasure while reminding us there are much more important problems at hand. The sacrifice of the shoes I love for the sake of my art is essential.

-Freehand Profit (Gary Lockwood)

Tiers
STICKERS
$5 or more per month
Once a month you get stickers & collector cards! New stickers & collector cards each month!


Besides your monthly gift you'll also get access to sneaker mask releases before anyone else. Patrons will have access to exclusive content, including Live Feeds from the artist's studio, and first chances to purchase upcoming products.

PIN
$12 or more per month
Once a month you'll receive an exclusive sneaker mask pin by Freehand Profit. New pin each month, early Patrons get Limited Edition color ways!


Besides your monthly gift you'll also get access to sneaker mask releases before anyone else. Patrons will have access to exclusive content, including Live Feeds from the artist's studio, and first chances to purchase upcoming products. 

LIMITED EDITION TEE
$60 or more per month
Once a month you'll receive an exclusive, limited edition t-shirt by Freehand Profit. PLUS the sticker pack and monthly enamel pin.


Besides your monthly gifts you'll also get access to sneaker mask releases before anyone else. Patrons will have access to exclusive content, including Live Feeds from the artist's studio, and first chances to purchase upcoming products. 

Goals
4 of 500 patrons
When I reach 500 patrons I will give one patron an original, one of a kind sneaker mask! 

Winner will have a choice between at least 2 completed sneaker masks.
1 of 2
My first passion has always been art but Hip-Hop became my mistress. She first tempted me in grade school with Snoop Dogg’s ‘Doggystyle’, in middle school she introduced me to graffiti and emcees/rappers like Bone Thugs N Harmony and Busta Rhymes, in high school Method Man & Redman sealed my allegiance to the beat of Hip-Hop. In 2001, when I arrived at Corcoran College of Art & Design, I set my mind to exploring and expressing the visual languages of Hip-Hop beyond graffiti.

After earning my BFA in 2005 from the Corcoran I moved to LA chasing those Hip-Hop dreams. In 2010 I began a year long creative project inspired by Noah Scalin’s ‘Skull-A-Day’. It was called MASK365 and every day for a year I created/drew/assembled/designed/painted/sculpted a mask and published the work through my site: freehandprofit.com. This creative gauntlet forced me out of my comfort zone and a few months into the project my hunt for new materials led me to tear a Gucci handbag apart at the seams only to reassemble it into a functioning gas mask/purse. The finished work clearly held the key to unlocking my next body of work, but I knew and cared very little about handbags. I wanted to work with materials that I cared about and revered.

Shoes, kicks, sneakers – whatever you call them – have always been a part of Hip-Hop. Run DMC turned the Adidas shell-toe into an icon for a culture. Since then rappers & emcees alike have curated the dress code adding staples like Chucks, Uptowns, Timberland boots, Jordans and Pumas. The shoes on our feet came to represent a part of our identity. The lines, color and textures of sneakers sold today even parallel those used by graffiti artists.

But why the gas mask? Mask making is an ancient art form and I look to link our modern times to this ancient art. The gas mask is the mask of our times, it represents atrocities at war, civil unrest, environmental damnation and works both as a symbol of fear and of protection. It also tips its hat to the keepers of the graffiti flame who wore/wear respirators and masks to protect their lungs from their poisonous art of choice. The ties to Hip-Hop’s original art form deepen when we examine the language within graffiti- the act of painting renamed “bombing” solidified the warlike nature of the art form.

I don’t offer answers in my work, instead I seek to explore issues we face within the Hip-Hop community. Issues of identity, materialism and duality intertwine as the work reflects a world that is in love with objects but that also has a love for a culture & lifestyle. The masks embrace our guilty pleasure while reminding us there are much more important problems at hand. The sacrifice of the shoes I love for the sake of my art is essential.

-Freehand Profit (Gary Lockwood)

Recent posts by Freehand Profit

Tiers
STICKERS
$5 or more per month
Once a month you get stickers & collector cards! New stickers & collector cards each month!


Besides your monthly gift you'll also get access to sneaker mask releases before anyone else. Patrons will have access to exclusive content, including Live Feeds from the artist's studio, and first chances to purchase upcoming products.

PIN
$12 or more per month
Once a month you'll receive an exclusive sneaker mask pin by Freehand Profit. New pin each month, early Patrons get Limited Edition color ways!


Besides your monthly gift you'll also get access to sneaker mask releases before anyone else. Patrons will have access to exclusive content, including Live Feeds from the artist's studio, and first chances to purchase upcoming products. 

LIMITED EDITION TEE
$60 or more per month
Once a month you'll receive an exclusive, limited edition t-shirt by Freehand Profit. PLUS the sticker pack and monthly enamel pin.


Besides your monthly gifts you'll also get access to sneaker mask releases before anyone else. Patrons will have access to exclusive content, including Live Feeds from the artist's studio, and first chances to purchase upcoming products.