Happy Cow Milk Company is creating a more ethical & sustainable dairy farm
710

patrons

$7,067
per month
Hi I'm Glen.

I founded the Happy Cow Milk Company in 2012. My mission was to create a more ethical and sustainable dairy model. In April, I faced the hard reality that I couldn't do it. I was out of money and out of energy. But when I announced I was shutting down, something amazing happened. This passionate community of supporters told me not to give up. People heard about my story and wrote from all around the world asking how they could help make Happy Cow rise again.

This support brought me to tears. It's amazing to know that you care about animal welfare and the environment too. The diary industry is a bit of a beast - quite resistant to change. But we got very close. And the people who enjoyed our delicious milk felt so good supporting better dairy. 

So just weeks after landing at rock bottom and admitting defeat, I find myself more determined than ever to make it work.

I know exactly what I need to do.

I created a new way to farm (calves stay with their mothers for 15 weeks). I created a new way to milk (mobile milking is easy on mums and reduces nitrate build-ups). I created my own bottling facility for re-usable glass bottles instead of plastic.

Now, I need to re-invent the system of distribution. And I need to get some proper financial backing to make sure I don't end up here again.

Investors are starting to take notice and I really feel it's all within reach now. But it will require me to focus hard for about six months.

I've set up this page to allow the people who have offered their support a simple way to be a part of the journey to this next phase. With your help, I can make the Happy Cow dream a reality  (and still feed my kids).

My company has gone into liquidation and I have committed to paying back my creditors personally. Any money raised above and beyond my costs of living will go to these people who supported my business and deserve to be paid. 

Your Patreon support will also send a signal to potential investors that I'm not completely crazy - that people really do want an alternative dairy model for New Zealand - and they are willing to back it.

Read more about my journey so far.

Thanks so much for believing in better dairy. I promise I won't let you down.
(No pressure, eh?)

Glen

P.S. We'll be posting regular updates here but you can also follow our journey on Facebook,
Instagram and by singing up to our newsletter.
Tiers
We can do it! ($5 NZD)
$3.50 or more per month 99 patrons
The reward is more happy cows and calves, clean waterways and less plastic.

The reward is knowing that you are contributing to a more ethical and sustainable diary alternative.

We really can do it! ($10 NZD)
$7 or more per month 100 patrons
Not only will you get all the great rewards above, we'll also send you a milk voucher when we re-launch.
We absolutely can do it! ($20 NZD)
$14 or more per month 43 patrons
You'll enable all the rewards for the animals and the land. You'll get a milk voucher when we launch and you'll also receive our personal thanks and eternal gratitude.
Wow! You're a real angel! ($50 NZD)
$34.91 or more per month 22 patrons
You are seriously committed to our milk mooovement and we will be in touch personally to connect and share our thanks. You will get to name a cow when we get back up and running.
You're a super supporter! ($100 NZD)
$69.83 or more per month 7 patrons
As a super supporter, you'll get all the great rewards, you can name a cow and we will send you a gift package of specialty cheese made from our Happy Cows. I'll be in touch personally to say thanks.
Goals
$7,067 of $10,000 per month
If I reach this goal, I can start paying back debt and also pay some of the people who are supporting Happy Cow Milk to rise again.
2 of 4
Hi I'm Glen.

I founded the Happy Cow Milk Company in 2012. My mission was to create a more ethical and sustainable dairy model. In April, I faced the hard reality that I couldn't do it. I was out of money and out of energy. But when I announced I was shutting down, something amazing happened. This passionate community of supporters told me not to give up. People heard about my story and wrote from all around the world asking how they could help make Happy Cow rise again.

This support brought me to tears. It's amazing to know that you care about animal welfare and the environment too. The diary industry is a bit of a beast - quite resistant to change. But we got very close. And the people who enjoyed our delicious milk felt so good supporting better dairy. 

So just weeks after landing at rock bottom and admitting defeat, I find myself more determined than ever to make it work.

I know exactly what I need to do.

I created a new way to farm (calves stay with their mothers for 15 weeks). I created a new way to milk (mobile milking is easy on mums and reduces nitrate build-ups). I created my own bottling facility for re-usable glass bottles instead of plastic.

Now, I need to re-invent the system of distribution. And I need to get some proper financial backing to make sure I don't end up here again.

Investors are starting to take notice and I really feel it's all within reach now. But it will require me to focus hard for about six months.

I've set up this page to allow the people who have offered their support a simple way to be a part of the journey to this next phase. With your help, I can make the Happy Cow dream a reality  (and still feed my kids).

My company has gone into liquidation and I have committed to paying back my creditors personally. Any money raised above and beyond my costs of living will go to these people who supported my business and deserve to be paid. 

Your Patreon support will also send a signal to potential investors that I'm not completely crazy - that people really do want an alternative dairy model for New Zealand - and they are willing to back it.

Read more about my journey so far.

Thanks so much for believing in better dairy. I promise I won't let you down.
(No pressure, eh?)

Glen

P.S. We'll be posting regular updates here but you can also follow our journey on Facebook,
Instagram and by singing up to our newsletter.

Recent posts by Happy Cow Milk Company

Tiers
We can do it! ($5 NZD)
$3.50 or more per month 99 patrons
The reward is more happy cows and calves, clean waterways and less plastic.

The reward is knowing that you are contributing to a more ethical and sustainable diary alternative.

We really can do it! ($10 NZD)
$7 or more per month 100 patrons
Not only will you get all the great rewards above, we'll also send you a milk voucher when we re-launch.
We absolutely can do it! ($20 NZD)
$14 or more per month 43 patrons
You'll enable all the rewards for the animals and the land. You'll get a milk voucher when we launch and you'll also receive our personal thanks and eternal gratitude.
Wow! You're a real angel! ($50 NZD)
$34.91 or more per month 22 patrons
You are seriously committed to our milk mooovement and we will be in touch personally to connect and share our thanks. You will get to name a cow when we get back up and running.
You're a super supporter! ($100 NZD)
$69.83 or more per month 7 patrons
As a super supporter, you'll get all the great rewards, you can name a cow and we will send you a gift package of specialty cheese made from our Happy Cows. I'll be in touch personally to say thanks.