hop•nólogyis creating Podcasts at hopnology.com/hopnologypodcast
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What is hopnólogy?
Beer is good food. Except when it isn’t. We are living in a wonderful and yet concerning time to be a beer fan; there is some great stuff out there, and also a fair number of scary witches-brew concoctions that shouldn’t be allowed out of the basement.
Growing and using hops, like most things involving Mother Nature, is a mix of science and art. We are Scientists who understand the interactions between soil, nutrients, temperature, water, time and hops. Mixed together well and treated with scientific parameters – and some good old fashioned intuition! – you can have an outstanding product. That’s Part 1.
Part 2 is how to get those hops into the hands of the brewers. You can grow the best hops in the world, but without relationship management, organizational contacts and some luck on your side, you’re left with a lot of inventory and a fair amount of frustration. The transition from grower to seller is not a natural one, but it’s critical to move your business forward.
Part 3 is all about how to use these wonderful artisan hops to make the most of what Mother Nature provides. We also understand that as a brewer you’re likely inundated with requests from small growers looking for new customers. Navigating quality, consistency, and expectations is critical to long term success.
At hopnólogy we teach you the key elements of this equation:
Hear us at http://www.hopnology.com/hopnologypodcast/ or search for "hopnology" in your favorite podcast app!