Andrew McLuhan is creating The McLuhan Institute
28

patrons

Hi!

I'm Andrew McLuhan. Marshall McLuhan was my grandfather. (If you don't know who that was, that's part of the reason I am here.)

I am building The McLuhan Institute to continue the work he and my father Eric McLuhan began in understanding the nature of media. TMI will be a world-class research institute, archive, museum, centre for learning and exploration, refuge and incubator for all kinds of arts. It will be the home of McLuhan studies. It will be located in Picton, Ontario, and it will be open to the public.

This Patreon page is a way to allow me the time and space to go deeper into archiving, studying and developing McLuhan work and TMI.

Our archive and collection is one of the largest of its kind in the world, and has many things unavailable anywhere else. Your support helps me dig through, organize, document, and digitize our collections, sharing interesting and relevant gems along the way. (See The McLuhan Institute on Facebook, Instagram, Twitter, YouTube, Medium, etc.)

At one time, Marshall McLuhan inspired and gave hope to the world. It's time to do that again.

> > >

The McLuhan Institute is for everyone, especially for people like me who are interested in trying to understand the world around us but don't have a university degree or access to higher education and its resources.

Research
Education
Archive
Exploration.

My goal is to make McLuhan work available for all, with an emphasis on developing and teaching the practical tools for exploring the effects of technologies.

> > >

For a few years now I have been writing and teaching and speaking to audiences young and old about these topics. My objective is always to speak in the simplest terms possible. These are complicated subjects - these are complicated times! - but they don't have to be incomprehensible. I have led classes and workshops with children in grade 5, and with 4th year undergraduate students with great success.

I am passionate about my family's work, and I know my way around it. I have much to learn, but I know where to find the answers, and my goal is to pass them on.

"Because of today’s terrific speed-up of information moving, we have a chance to apprehend, predict and influence the environmental forces shaping us — and thus win back control of our own destinies. The new extensions of man and the environment they generate are the central manifestations of the evolutionary process, and yet we still cannot free ourselves of the delusion that it is how a medium is used that counts, rather than what it does to us and with us. This is the zombie stance of the technological idiot. It’s to escape this Narcissus trance that I’ve tried to trace and reveal the impact of media on man, from the beginning of recorded time to the present."
[Marshall McLuhan, Playboy interview, 1969]

Thank you for joining me as I embark on this journey. Let's do the impossible.

Courage!

Andrew McLuhan

Tiers
Monday Night Seminarian
$1 or more per month
As a Monday Night Seminarian, you will:

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead

>> Be listed as 'founding member' of The McLuhan Institute


 

Winnipigeon
$5 or more per month
Welcome to the flock! As a Winnipigeon, you will receive:

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre
>> Be listed as 'founding member' of The McLuhan Institute
Inventio
$10 or more per month

As a patron at the Inventio level, you will:

>> Receive a mailed letter of thanks written on vintage Centre for  Culture and Technology letterhead + a vintage 'choc-a-block' card from  the Centre
>> Be listed as 'founding member' of The McLuhan Institute

Elocutio
$25 or more per month

As an Elocutionist you will:

> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre
> Be listed as 'founding member' of The McLuhan Institute
> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)

Dispositio
$100 or more per month

As a patron at the Dispositio level, you will:  

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre
>> Be listed as 'founding member' of The McLuhan Institute
>> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)
>> Receive a 'Winnipigeon' pin.

Memoria
$200 or more per month

As a patron at the Memoria level, you will:  

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre  
>> Be listed as 'founding member' of The McLuhan Institute  
>> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)
>> Receive a 'Winnipigeon' pin.
>> Receive a copy of the original 1969 DEW-Line card deck
>> Receive an off-print or magazine from the McLuhan Bookshop

Actio
$500 or more per month

As a patron at the Actio level, you will:  

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre  
>> Be listed as 'founding member' of The McLuhan Institute  
>> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)
>> Receive a 'Winnipigeon' pin.
>> Receive a copy of the original 1969 DEW-Line card deck
>> Receive an item every month, for a year, from the McLuhan Bookshop

Goals
34% complete
Money is time. With $1000 a month in patron support, I am able to devote significant time to McLuhan Institute activities.
1 of 3
Hi!

I'm Andrew McLuhan. Marshall McLuhan was my grandfather. (If you don't know who that was, that's part of the reason I am here.)

I am building The McLuhan Institute to continue the work he and my father Eric McLuhan began in understanding the nature of media. TMI will be a world-class research institute, archive, museum, centre for learning and exploration, refuge and incubator for all kinds of arts. It will be the home of McLuhan studies. It will be located in Picton, Ontario, and it will be open to the public.

This Patreon page is a way to allow me the time and space to go deeper into archiving, studying and developing McLuhan work and TMI.

Our archive and collection is one of the largest of its kind in the world, and has many things unavailable anywhere else. Your support helps me dig through, organize, document, and digitize our collections, sharing interesting and relevant gems along the way. (See The McLuhan Institute on Facebook, Instagram, Twitter, YouTube, Medium, etc.)

At one time, Marshall McLuhan inspired and gave hope to the world. It's time to do that again.

> > >

The McLuhan Institute is for everyone, especially for people like me who are interested in trying to understand the world around us but don't have a university degree or access to higher education and its resources.

Research
Education
Archive
Exploration.

My goal is to make McLuhan work available for all, with an emphasis on developing and teaching the practical tools for exploring the effects of technologies.

> > >

For a few years now I have been writing and teaching and speaking to audiences young and old about these topics. My objective is always to speak in the simplest terms possible. These are complicated subjects - these are complicated times! - but they don't have to be incomprehensible. I have led classes and workshops with children in grade 5, and with 4th year undergraduate students with great success.

I am passionate about my family's work, and I know my way around it. I have much to learn, but I know where to find the answers, and my goal is to pass them on.

"Because of today’s terrific speed-up of information moving, we have a chance to apprehend, predict and influence the environmental forces shaping us — and thus win back control of our own destinies. The new extensions of man and the environment they generate are the central manifestations of the evolutionary process, and yet we still cannot free ourselves of the delusion that it is how a medium is used that counts, rather than what it does to us and with us. This is the zombie stance of the technological idiot. It’s to escape this Narcissus trance that I’ve tried to trace and reveal the impact of media on man, from the beginning of recorded time to the present."
[Marshall McLuhan, Playboy interview, 1969]

Thank you for joining me as I embark on this journey. Let's do the impossible.

Courage!

Andrew McLuhan

Recent posts by Andrew McLuhan

Tiers
Monday Night Seminarian
$1 or more per month
As a Monday Night Seminarian, you will:

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead

>> Be listed as 'founding member' of The McLuhan Institute


 

Winnipigeon
$5 or more per month
Welcome to the flock! As a Winnipigeon, you will receive:

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre
>> Be listed as 'founding member' of The McLuhan Institute
Inventio
$10 or more per month

As a patron at the Inventio level, you will:

>> Receive a mailed letter of thanks written on vintage Centre for  Culture and Technology letterhead + a vintage 'choc-a-block' card from  the Centre
>> Be listed as 'founding member' of The McLuhan Institute

Elocutio
$25 or more per month

As an Elocutionist you will:

> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre
> Be listed as 'founding member' of The McLuhan Institute
> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)

Dispositio
$100 or more per month

As a patron at the Dispositio level, you will:  

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre
>> Be listed as 'founding member' of The McLuhan Institute
>> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)
>> Receive a 'Winnipigeon' pin.

Memoria
$200 or more per month

As a patron at the Memoria level, you will:  

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre  
>> Be listed as 'founding member' of The McLuhan Institute  
>> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)
>> Receive a 'Winnipigeon' pin.
>> Receive a copy of the original 1969 DEW-Line card deck
>> Receive an off-print or magazine from the McLuhan Bookshop

Actio
$500 or more per month

As a patron at the Actio level, you will:  

>> Receive a mailed letter of thanks written on vintage Centre for Culture and Technology letterhead + a vintage 'choc-a-block' card from the Centre  
>> Be listed as 'founding member' of The McLuhan Institute  
>> Receive a subscription to the NEW DEW, the monthly newsletter of TMI (as it becomes available - not currently in production.)
>> Receive a 'Winnipigeon' pin.
>> Receive a copy of the original 1969 DEW-Line card deck
>> Receive an item every month, for a year, from the McLuhan Bookshop