WHO AM I?
My name is Matt M. Lucas, and I go on the internet by my initials. I'm a video editor and journalist, but in my free time I've been making media analysis videos on the internet. I've been making YouTube videos since I entered the 9th grade, but in recent years I've been focusing on more in-depth analytical content.
My channel is sort of a mixed bag, but all of my videos aim to bring a new perspective or make an argument about a particular piece or genre of media. Some of my favorite videos include:
- How Monopoly was deliberately designed by its creator to be unfair to players
- How media reviews fundamentally break journalistic ethical code
- How Queens of the Stone Age's 2002 album Songs for the Deaf uses radio as a thematic framing device
- How 2017 indie platformer The End is Nigh handles completion
WHY GIVE ME MONEY?
Well, there really is no reason for you to give me money. In fact, the only reason this page exists is to provide an avenue for people who want to donate to do just that.
That said, know that money earned through Patreon will go towards financing future videos. This is more than just simple equipment upgrades, by the way. In fact, the last time I made a video on a zero budget was in May 2017.
If you decide to pledge, the main thing you'll get access to is behind-the-scenes material. All the scripts for all of my videos will be made available for your reading pleasure, and I also post some snippets of future projects, whether it be pieces of a script, some raw footage, or some segments of the final edited video. It's not much, but I hope that this encourages you to keep your pledges fairly low.
WHAT ARE MY GOALS?
I love making videos. I consider my media analysis projects to be a true passion of mine, and I only want to make them bigger and better. Journalists don't generally make a lot of money, so my ability to fund that passion is limited. Hopefully this, along with YouTube's ad revenue, will begin to open up a secondary revenue stream which I can pull from to eventually make my craziest ideas become a reality.
In tandem with that goal, I also take pride in my degree and career in news media. This creates an issue when asking for funding like this, as the element of bias comes into play. I want my work on YouTube to affect my work as a journalist as little as possible. As such, I won't be looking at the list of people who pledge, nor how much they give. I also won't be paying attention to or responding to comments on Patreon in the same way I do on YouTube. I appreciate your pledges greatly, but I can't know who gives me what if I don't want to sacrifice my journalistic integrity.
THANK YOU SO MUCH.
I still cannot believe that anyone would ever want to give me money to continue producing content. That's incredible.