10. PRIORITIES
 
A lot of things now started to come together on the project. Still, it’s important to note that in the overall business profile of Mattel’s priorities, Marbleheads was essentially nonexistent. The big action at Mattel was primarily the doll category, (Barbie), the big Boys brands of Hot Wheels and Male Action Figures and Preschool.  Marbleheads was  a novelty, and Mattel wasn’t really a novelty company.