Tracking vs advertising
We tend to use words to denote something right up to the time that term becomes untenable. Someone has to invent a better one. Take mobile phones, for example. They're literally named after the least-used app on there, so we're crying out for a different name for them.
Doug Belshaw's Thought Shrapnel
$1 or more per month ∙ 11 patrons
Backers keep Thought Shrapnel going and get a shout-out on the website.
$3 or more per month ∙ 29 patrons
Supporters are Backers who also get Thought Shrapnel stickers through the post.
$10 or more per month ∙ 2 patrons
Superfans can bask in the warm glow of supporting Thought Shrapnel to the maximum extent. You will be showered with stickers and recognition.