It's time for some real talk. As most of you know I have dedicated November to growing When It Was Cool and the best way to do that is to find out what you would like from us. If there is something you are bored with or indifferent to then I want to either put a fresh coat of paint on it or replace it with something you do like. That's why I have been doing polls this month and thank you to everyone who has voted and left feedback. That is very important to what we are doing.
For sometime I have noticed a significant decline in interaction on Twitter despite a rising number of followers. We use to get a significant number of retweets, likes, and comments on our Twitter threads but over the last couple of months I have watched this decline sharply. We also use to get about 10-15% of our overall website traffic coming over from Twitter. That is now down to less than 2%. So what is happening?
Leo Laporte (The Tech Guy) is famous from his mid-1990s Tech TV days and now runs his own podcast and video network. At one time he had the most followers of any Twitter account. Recently he has deleted all of his social media accounts including Twitter and Facebook. Why?
The algorithms of Twitter have identified our accounts (@dragonkingkarl, @wiwcool, and @tonya111478 (now inactive), and I suspect probably the Uphill Both Ways gang too) as "business" accounts. So, Twitter now intentionally throttles our posts in what is called "Shadow Banning" or "throttling". That means out of our 2,800 followers only about 500 of the accounts that most closely interact with us actually see our tweets. Tonya recently posted several tweets that I did not even see on the DragonKingKarl account. In fact, DragonKingKarl wrote a recent article on IG-88, the Star Wars bounty hunter, and despite several tweets sent out promoting it @dragonkingkarl never saw any of them!
We have spent a lot of energy on social media promoting When It Was Cool and trying to raise awareness to our website and, ultimately, gain new Patreons. Yet, it is increasingly obvious that we are preaching to a crowd of none. That energy can be better spent elsewhere.
The best quality feedback we get, by far, is here on the Patreon feed. And let's be honest for a minute, should we really care that much what anyone thinks that is not willing to spend just $1 per month to support our content?
So, if you see an article you like on the website, please comment about it here. Let us know what is working and what isn't. It hurt my heart to see Tonya do some really good work recently and get zero feedback on it. She was so proud, especially of our Patreon members and voiced that on the main When It Was Cool podcast and to see her do such a great job but have it throttled back where she couldn't get feedback was discouraging to her and me too.
So, as we grow When It Was Cool, we hope you'll help us spread the word however you can. Odds are more people see your tweets and Facebook posts than see ours. So, if you can help spread the word please do so and if you have feedback on anything we do, please let us know. We thank you, and we appreciate you, and we value your opinions.