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“Jewelry is something that has to do with emotion,” Ann Demeulemeester, a fashion designer mainly showcased in Paris Fashion Week said. Love for jewelry is something innate for most people who enjoy high-end and premium retail. With that, it is safe to say that not everyone can afford these sparkling treasures.
Having a passion for jewelries must be accompanied by a skill to spot those authentic ones from the fake. As fake jewelries are on the rise today, knock off pieces often appear to look as good as the authentic one. Fake pieces may save you a good amount of deal but in the long run, cracks and flaws will begin to show.
More e-commerce sites carry signature jewelry pieces which can potentially victimize people. We’ve put together tried and tested tips to spot whether the jewelry piece ou both is authentic or fake.
7 Ways to Spot Fake Jewelry
Is the price too good to be true?
If a merchant is presenting a signature piece that is way lower than its market value, it’s time to think again. If something seems to be too good to be true, in most cases, it usually is.
Another merchant technique could be entertaining haggling or convince you to buy the piece at a bargain price. Huge discounts for those type of item in the market is very rare and believe it when we say it’s rare.
Is it bought from a credible dealer/seller?
Always check the quality when purchasing from online auction sites such as browsing secondhand items. Sure, great deals will be offered by the seller but then again if selling credibility is absent.
One way of establishing a merchant’s selling credibility is via customer reviews. These useful information can provide signals which can lead to determination if a seller markets authentic pieces.
Is there a return policy available?
Usually, purchasing jewelries in-store has a no return policy but if you’re purchasing online, given that the customer haven’t seen the item physically, a return policy is offered. This policy proofs the transaction as something more fake-proof.
Is a certification and documentation provided?
If you’re purchasing anything with diamond, the merchant must provide a certificate proving its authenticity. Other documentation such as manufacturer details, cleaning instructions or care tips must be provided as well and make sure that the documents are authentic by verifying grammar and spelling. Official metal hallmarking guarantees the customer of of jewelry standards and metal purity.
Always always check for the hallmark
All jewelry in the UK that is sold as gold, silver, palladium or platinum is legally required to be hallmarked by the Hallmarking Act of 1973. This signifies and vouch for the metal purity of jewelry pieces.
Check for branding signal consistency
Established brands have brand standards to follow. Always check if the item follows appropriate design, font, placement, signature colors and graphic sizing.
Take a second, third and fourth look
Eyeing a fine jewelry piece makes one impulsive most times. Don’t be easily taken away with designs and signature pieces. What customers must always keep in mind is verifying quality and authentication.
Test the metal
Hallmarks are also being reproduced. Thus, tightening up your authentication process is consequential. If all the points above this bullet are passed, it is now time to test the metal using different methods.
An authentic item with high content of precious metal should not be magnetized.
A drop of iodine to platinum will remain as a stain, the more saturated the color is, the higher the hallmark of the item.
Submerging a jewelry piece in a glass filled with vinegar is a good test as fake jewelries darken quickly.
If the item is made of real silver, then the place where you apply the ointment will become dark blue.
Ammonia causes the surface to blacken when is applied to most metals.
Protecting yourself from purchasing fake jewelries do not only benefit the customers, it also benefits established brands by acknowledging their business authority in the jewelry-making industry. Always remember too good to be true deals are always bound to explode and ruin the industry in the long run.