Advertising on Facebook Boot Camp
We are organizing an Advertising on Facebook Boot Camp this July 31, 2017 Monday from 12 pm to 3 pm via online webinar.

Outline as follows:

I. Campaign objectives

  • Business goals & campaign objectives
  • Plan your campaign, ad sets, and ads.

II. Targeting audiences

  • Audience segments.
  • Core audience
  • Custom audience
  • Lookalike audience

III. Impactful creatives

  • Ad formats

IV. Facebook Pixel

  • Conversion spotting
  • Standard conversions
  • Custom conversion

V. Reporting & Optimization

  • Payment methods
  • Mapping business goals to metrics

VI. Ad Policies

  • Prohibitive categories, images, use of Facebook brand.

VII. Campaign Guide

  • Build your brand awareness
  • Drive in-store traffic and sales
  • Drive website traffic and sales
  • Generating leads

During the webinar, handouts will be provided.

Upon completion of the exercises, participants will get an e-certificate.

This session is for Mentee patrons (US$20 and up) and will automatically get a webinar invite for this session. Patrons below US$20 can also upgrade their pledge to attend this. 

Non-patrons interested to join can sign-up here.