Blood as censorship
 
For those who've been following along so far who might be asking "Why do you always cover Ashemma so thoroughly and conveniently with blood whenever she kills a Hollow now?"

Hollows are apparently very gooey and full of blood. The image above is the result of killing just the one Hollow that Ashemma did in the comic, found immediately after the bonfire. As you can see, it's... pretty much as it appears in the comic. Actually, there's even more blood spatter on her here than in the comic.