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The business case for sustainability
In this video I present the business case for sustainability and reliable evidence that quantifies the value of a company integrating sustainability into its corporate DNA. According to research done by Bob Willard, a typical company using best-practice sustainability approaches (already being used by existing companies) can increase its profit by 51% (for small or medium enterprise) to 81% (for a large manufacturing / distribution company). Script co-written by Sarah Brooks.