When animal advocates endorse animal handling and killing standards, the mind of a movement is not clicking right.

A large cohort of animal advocates collaborated to "express their appreciation and support" for Whole Foods Market's animal production and slaughter methods in 2005, in the letter you see below, with Peter Singer's letterhead and signature. The signatories never retracted it, and most never abandoned the concept of touting husbandry modifications within industrial exploitation as their advocacy style. Thus, this letter continues to be relevant today.

How can vegans do better?

The answer is right there, in the vegan principle.