Today as I was eating a bit of it (straight out of the jar with a spoon), I noticed this on the label. That for every product sold the company will provide one meal to a child in need.
Suddenly it tasted even better.
I found this product at Walmart in Carleton Place, which is about as far as vegan do-goodery as you can get without hurting yourself. It wasn't hidden either; there was a prominent display in the middle of the aisle near the drugstore/healthfood section of the superstore. Of a giant Walmart.
I am pro-market and I am also pro-helping others. Nothing says you have to think only about the bottom line. It's perfectly OK for companies to take up causes its people care about, and to make their commitments public. It's then up to the rest of us to choose to buy their products or services accordingly.
I am delighted to have helped two kids get a meal, and I intend to continue buying this stuff in the future. Not just because it tastes good, but also because it does good. If you want to find out more about this beautiful little company, click here.