matters, and what drives reputation
should drive you; more digital budgets
continue their duopoly; age discrimination
in tech; solving for expensive online subscriptions
; the challenges and decisions related to digital transformation
is getting serious; marketers are skeptical of Snapchat
executive woes; Intel
goes mobile; voice
isn't all that; Pandora
; who is rocking customer experience
; a bad vibe
about sensitive data
; how drivers milked
a company over a missing Oxford comma
; and more in the broken bracket edition of The Full Monty
. And don't forget to subscribe to The Full Monty podcast
, and check out where Brain+Trust
is speaking this week (final section below).
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- The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business. And in case you were wondering, the top 5 companies are: Rolex, LEGO, The Walt Disney Company, Canon, and Google.
- Small businesses in the U.S. are moving more of their budget to digital, including mobile, social, video and search. According to the January 2017 study by Thrive Analytics, 40% of U.S. SMBs said they plan to increase spending on digital media.
- Some key things to know about digital video: (1) digital video continues to outperform display ads; (2) U.S. digital video viewership will continue to grow through 2021; (3) social and messaging platforms want video ad dollars.
- Digital advertising spending is projected to rise 16% in 2017 to $83 billion. Of particular note: Facebook's is increasing by 32% and Google's is increasing by 15%, with Twitter dropping by 4.7%. The duopoly tightens.
- Viacom, Turner and Fox have joined forces to launch OpenAP, a web interface where marketers can crunch data from various sources for television ad targeting on all three companies’ networks. The TV giants understand that they need to offer something to compete with the precision offered in the digital space.
- A discussion that emerged from SXSW: while there is much attention being paid to gender and racial diversity in tech, what about age discrimination? The unspoken rule of younger = better needs addressing, as the tech business is about more than just coding.
- Discors has developed a low-priced subscription of curated news from across a number of publications. For $4.99 a month, subscribers get a limited selection of stories from The New York Times, The Economist, The Financial Times, and more. They’re the latest trying to unlock the space between $0 and a full subscription.
- New research reveals a surprising level of distrust from women. More than 80% of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80% of women say they don’t trust ads.
- Gini Dietrich defends the PESO (paid, earned, shared, owned) model as an example for practitioners to follow for an integrated communications model.
- Digital transformation isn't easy (it's one of the services Brain+Trust Partners offers). It's more than digital marketing - it spans the business.
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TWITTER / PERISCOPE / VINE
FACEBOOK / INSTAGRAM / WHATSAPP
SNAP / SNAPCHAT
GOOGLE / ALPHABET
MICROSOFT / LINKEDIN
Collaborative / Autonomous / AI
- The executive at the center of the Alphabet-Uber lawsuit who is accused of stealing proprietary information and taking it with him to Uber, evidently had a longer relationship with Uber than previously thought. Alphabet laid out a detailed timeline of Anthony Levandowski’s relationship with Uber executives, including CEO Travis Kalanick. According to Alphabet, that relationship dates back to the summer of 2015, approximately six months before Levandowski even left Alphabet. This is high stakes, as Google and Uber duke it out for autonomous supremacy.
- Uber is losing another executive: Uber's president Jeff Jones has quit, saying his “beliefs and approach to leadership” were inconsistent with what he saw at Uber. Oops.
- Say goodbye to Hailo: the London-based taxi-hailing app is merging and rebranding as mytaxi, partially owned by Daimler and accessible across Europe.
- Electric car sales were up 68% in the U.S. in February, with Tesla leading the way.
- Uber's self-driving cars aren't ready to be called such. According to recent data, the cars only travelled an average of 0.8 miles before requiring human intervention. Fully autonomous vehicles all over the roads by the end of 2017? You're more likely to win your NCAA bracket this year.
- Having missed mobile almost completely, Intel's purchase of Mobileye for $15 billion is an attempt to leapfrog to the next waves for semiconductors: self-driving cars, drones, VR/AR and deep learning.
- Nvidia has announced a new partnership with Bosch to sell its Drive PX 2 driver-assist platform to automakers. In effect, the deal gives Nvidia a go-to-market strategy for its self-driving hardware and software platform.
- In addition, Nvidia is partnering with PACCAR, one of the world's largest manufacturers of transport trucks, on autonomous truck technology.
- Are driverless cars a utopia, or a dystopia? The Driverless Future Exhibition at the London Transport Musemm has a look.
- A sampling of 10 delivery drones that are coming to your house, via Jeremiah Owyang.
ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN
Virtual Reality / Audio
- A VR experience at SXSW gave viewers an immersive look into farms and factories with the goal of eliminating cruel conditions for animals.
- AR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. The technology will allow more workers to do high-skill jobs and improve their performance in this work. (Disclosure: GE is a Brain+Trust client)
Content / Customer Experience / Influencer Marketing
Privacy / Security / Legal
Measurement / Metrics / Data
Essential Watching / Listening / Reading
- The New Yorker has published "The I.O.U.," F. Scott Fitzgerald's spoof on the cravenness of the publishing industry. The story was written in 1920, when Fitzgerald was 23 and had just published “This Side of Paradise." Just five years before, while he was struggling to make a living in advertising in New York, Fitzgerald had received 122 rejection slips for stories.
- Jimmy Breslin died over the weekend. He was sent to cover the funeral of President John F. Kennedy in November 1963, and found an angle that eluded other reporters. Breslin’s story about Clifton Pollard, the man who dug the president’s grave is still one of the most talked about stories in journalism history, even used in J-school courses as a prime example of enterprise reporting.
- If you eschew the use of the Oxford comma, you might want to think again. An Oxford comma changed the outcome of a Maine labor law dispute. Grammar, spelling, and punctuation matter.
- The Gorgeous Typeface that Drove Men Mad and Sparked a 100-Year Mystery is a fascinating tale about the Dove font, its invention, and why it disappeared. It's also one of the stories in the newly-released Printer's Error: Irreverent Stories from Book History by J.P. Romney and Rebecca Romney.
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Top photo credit: Mike Mozart (Flickr)