Local SEO for business owners. Perhaps this is your first time hearing the word Local SEO.
What is Local SEO?
In a layman's' language, Local Search Engine Optimization (SEO), or Local Search Engine Marketing (SEM) as it is sometimes called; is the process of optimizing your business website's online visibility to members of your local community. In other words, it is simply optimizing your website to show up to prospective local customers looking to buy specific services or products you sell.
Google My Business
You might have come across the word Google My Business (GMB). If you don't know what GMB is, here is a good guide on everything you need to know about GMB.
Have you noticed Google return search results in this order when you perform a search or look up a "phrase" on Google
2. MAP PACK
3. ORGANIC SEARCH
First, Google shows Ads relevant to the "search term". Then they show three results in the MAP PACK also known as the SNACK PACK before the organic search results.
The MAP results are "verified Google My Business pages". Local businesses that have been verified by Google. Only GMB pages that optimized show up among the first three search results.
In other words, if you are in a competitive niche like DENTISTRY, LAW, PLUMBING, REAL ESTATE, etc where they all want to show up first in the search result - Only the GMB pages that are properly optimized will show up among the first three in the MAP results.
Local SEO for business owners
Our job at Webcarpenter SEO Company in Toronto is to optimize your website to show up to your targeted audience in your local community at the time they are performing the search. For example, if you are a Plumber based in Etobicoke, Toronto. We will ensure that your GMB page shows up to people in the Etobicoke area and it's surrounding neighborhood.
How we optimize for Local SEO
The following is a process we follow in order to optimize a GMP page to show up among the first three search result
- We first understand your business to know your target audience and phrases associated with your business.
- We register a Google My Business (GMB) page if you don't have one. We might need to register multiple locations if you have more than one location.
- We will optimize your page by following each step that Google recommends (Best Practice).
- We will monitor your GMB page to see if it ranks (shows up) among the first three search results for the keyword or keyword phrases associated with your business.
- If no result, we will do more optimization (onsite and offsite) to increase the visibility of your GMB page.
Anyone can optimize their GMB page following what Google recommends in other to get results. However, sometimes even after optimizing your GMB page, you may still not show up among the top three " Google MAP search results".
It doesn't mean what you did is wrong, it might just mean you need to hire someone who is skilled in the art of Local SEO, and that is where we come in.
We are located in Mississauga and Toronto. See the addresses and MAP directions below.
Address: 2 Robert Speck Pkwy #750, Mississauga, ON L4Z 1H8
Address: 161 Bay St #27, Toronto, ON M5J 2S1