Published on "Even though I stand before you, who the hell am I? Don't listen to me either," I roar in the auditorium of my business writing course (which succeeds in gaining the rhetorical effect desired, whereby the over tired, hungover, underwhelmed graduate students, one by one, perk their heads up, lurch forward in attention momentarily, a bit perplexed by the demand, but nonetheless exhibit a posture of wanting to hear more).