Long Distance Hiking Has No Brand: Some Thoughts on Sponsorship
I first entertained the idea of long-distance hiking after discovering Mike Clelland's book Ultralight Backpackin Tips. I'd gone backpacking before, and it had been beautiful, but I had been in a lot of pain; in Backpackin' Tips, which is like Ray Jardine distilled for the modern age and hilariously illustrated with cartoons, Clelland gleefully advises...
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Long Distance Hiking Has No Brand