Whether you own a local body shop or run a multinational corporation, the right marketing is essential to your future and your profitability. Content marketing is taking center stage, helping potential customers find the products they need and setting the savvy marketers apart from their less sophisticated counterparts.
Quality content marketing is an essential part of running a 21st-century business, but how do you know if you are doing it right? Content marketers make their fair share of mistakes, and making any one of those blunders could set your business back and make you less competitive. Here we discuss 10 of the most common content marketing mistakes and how you can avoid them.
1. Divorcing your content marketing from your brand strategy: Every part of your marketing efforts, including the content you write, should be an integral part of your branding efforts.
2. Letting your content go stale: If you are not updating your content on a regular basis, all your hard work could be for naught. You want your customers to keep coming back, and giving them fresh content is a natural place to start.
3. Ignoring SEO: Search engine optimization, or SEO is what helps web searchers find your page. Without quality SEO, potential customers may never find your content in the first place.
4. Relying on SEO alone: SEO is a powerful tool, but it is not the only one you need. If you want to lure new customers and keep existing ones coming back, you need more than keywords - you need killer content.
5. Not being social: “Social media is a vital part of content marketing, and it should play a key role in your branding and marketing efforts,” stated Neal Kwatra, founder and CEO of Metropolitan Public Strategies. Use your Facebook page, Twitter feed and other social media accounts to highlight and augment the content you create.
6. Serving up substandard content: Content is key to a successful content marketing effort. Readers will instantly know how much, or how little, you put into the content you create.
7. Failing the consistency test: Whether you write your own content or outsource its creation, you need to speak with one voice. Consistency is an important part of content marketing, and one you cannot afford to ignore.
8. Focusing on marketing instead of useful content: While you hope your content will boost sales and enhance your brand, you do not want your marketing efforts to seem forced.
9. Being too topical: Quality content is evergreen, suitable for any time and place. If you make your content too topical, you will spend all your time updating and replacing it.
10. Wading into controversial areas: Politics, religion, and other touchy topics can be a minefield, so it is best to avoid those areas altogether.
Content marketing is a great way to build your brand and boost your profits, but only if you do it right. It is easy to make a mistake, and even an inadvertent blunder could sabotage your content marketing efforts and hurt your company. Whether you are new to content marketing or trying to optimize your efforts, recognizing and correcting these 10 mistakes is always a good place to start.