To pop culture reference my current Netflix bae, our digital world is like Stranger Things' upside-down world - a version of our own world with different physical laws.
That's why I created this Digital Forest piece - a website where the "forest" is a composite of search results for the word "tree".
I love thinking about the different distinctions we put on a "real" forest and a "digital" one. What makes one more real than the other, other than a physical presence? The first distinction that I reached for was that, the creation of real forests are dependent on millions of random factors, whereas the digital is curated by mankind.
But actually, we do have a hand in shaping real-world forests, and for the Digital Forest, the search results returning the trees are the result of a complex interplay between Bing's search algorithm, the population of websites and their own optimisation.
Anyway, here's a link! Enjoy!