RCA Victor Records Commercial 1957 Radio Corporation of America

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Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).


https://en.wikipedia.org/wiki/RCA_Records

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/


RCA Records (formerly legally traded as the RCA Records Label) is an American record label owned by Sony Music, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also Arista Records, and Epic Records. The label has released multiple genres of music, including pop, classical, rock, hip hop, afrobeat, electronic, R&B, blues, jazz, and country. Its name is derived from the initials of its defunct parent company, the Radio Corporation of America (RCA). It was fully acquired by Bertelsmann in 1986, making it a part of Bertelsmann Music Group (BMG); however, RCA Records became a part of Sony BMG Music Entertainment, a merger between BMG and Sony Music, in 2004, and was acquired by the latter in 2008, after the dissolution of Sony BMG and the restructuring of Sony Music. It is the second-oldest record label in American history, after sister label Columbia Records.


As of September 2019, artists signed to RCA Records include Britney Spears, Dave Matthews Band, G-Eazy, A$AP Rocky, Christina Aguilera, BROCKHAMPTON, Chris Brown, Miley Cyrus, Foo Fighters, Craig David, Becky G, Childish Gambino, Buddy Guy, Martin Garrix, H.E.R, Enrique Iglesias, Khalid, Kesha, Alicia Keys, Lykke Li, Kygo, Pentatonix, Pink, Mark Ronson, Normani, Shakira, SZA, Bryson Tiller, Gashi, Justin Timberlake, TOOL, Usher, Walk the Moon, ZAYN and ATEEZ...


In 1929, the Radio Corporation of America (RCA) purchased the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous "Victrola") and phonograph records (in British English, "gramophone records"). The company then became RCA Victor. In absorbing Victor, RCA acquired the New World rights to the famous Nipper/"His Master's Voice" trademark. In 1931, RCA Victor's British affiliate the Gramophone Company merged with the Columbia Graphophone Company to form EMI. This gave RCA head David Sarnoff a seat on the EMI board.


In September 1931, RCA Victor introduced the first 33⅓ rpm records sold to the public, calling them "Program Transcriptions". These used a shallower and more closely spaced implementation of the large "standard groove" found on contemporary 78 rpm records, rather than the "microgroove" used for post-World War II 33⅓ rpm "LP" (long play) records. The format was a commercial failure, partly because the new Victrolas with two-speed turntables designed to play these records were exorbitantly priced, the least expensive model retailing for $395.00 in the depths of the Great Depression. The format was abandoned by 1933, and two-speed turntables were no longer offered, but some Program Transcriptions lingered in the Victor record catalog until the end of the 1930s.


During the early part of the Depression, RCA Victor made a number of attempts to create a successful cheap label to compete with the "dime store labels" (Perfect, Oriole, Banner, Melotone, etc.). The first was the short-lived "Timely Tunes" label in 1931 sold at Montgomery Ward. Bluebird Records was created in 1932 as a sub-label of RCA Victor. It was originally an 8-inch record with a dark blue label, alongside an 8-inch Electradisk label (sold at Woolworth's). Neither were a success. In 1933, RCA Victor reintroduced Bluebird and Electradisk as a standard 10-inch label (Bluebird's label was redesigned, and it became known as the 'buff' label). Another cheap label, Sunrise, was produced (although nobody seems to know for whom it was produced, as Sunrise records are exceptionally rare today). The same musical couplings were issued on all three labels and the Bluebird label still survives today, eight decades after Electradisk and Sunrise were discontinued. RCA Victor also produced records for Montgomery Ward label during the 1930s.


Besides manufacturing records for themselves, RCA Victor operated RCA Custom which was the leading record manufacturer for independent record labels. RCA Custom also pressed many record compilations for The Reader's Digest Association...

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