SEO: adding structured data
To make it easier for search engines to understand the content of the database, we want it to provide structured data with the @context of schema.org . This was little trickier to implement, as the database is built with Meteor, which renders the content with Javascript, which is harder to access for crawlers.

So we are now testing JSON-LD, "JavaScript Object Notation for Linked Data", which is a method of encoding Linked Data using JSON. It seems to work, check out the Structured Data Testing Tool  from Google.