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The Sustainability Gap: Creative tension engenders motion
In this video I present a 4-step method to create effective and rigorous strategic sustainability plans. It is inspired from the work of Dr Karl-Henrick Robèrt and The Natural Step. Read more on http://en.wikipedia.org/wiki/The_Natural_Step#ABCD_Method and http://www.naturalstep.org/en/abcd-process. It also highlights that the creative tension between the current situation and the vision of success is what generates motion and action toward sustainability.