The Propwatch Project

is creating inoculation content to combat propaganda.

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Tier 1

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Help us cover the project's costs, support our interns, and enable us to create more innovative content.

All our content posts are viewable to every tier of Patreon membership.

As a 501(c)(3) not-for-profit organization, your donations are tax deductible, as permitted by law. And since your donation will be used to support The Propwatch Project, it is not subject to sales tax.
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Tier 2

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$10
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Give what you can afford, membership cost is fully at your discretion.

All our content posts are viewable to every tier of Patreon membership.

As a 501(c)(3) not-for-profit organization, your donations are tax deductible, as permitted by law. And since your donation will be used to support The Propwatch Project, it is not subject to sales tax.
  • General Support

Tier 3

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$35
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If you can give a bit more, it will help us do more, since all of your donation goes right back into the project.

All our content posts are viewable to every tier of Patreon membership.

As a 501(c)(3) not-for-profit organization, your donations are tax deductible, as permitted by law. And since your donation will be used to support The Propwatch Project, it is not subject to sales tax.
  • General Support

About The Propwatch Project

See what our viewers are saying about propaganda, 
the project, and the power of inoculation.

Scientific research has shown that best way to overcome the threat propaganda poses to society is through the messaging strategy of inoculation. To confront the issue head on, we address the root cause at the center of our current day polarization and civil unrest, by deconstructing propaganda one technique at a time.

Experience the ground-breaking work behind the world's first visual database of propaganda techniques and disinformation - https://www.propwatch.org.

The Propwatch Project is a non-partisan educational non-profit launched in 2018. The project is funded entirely through contributions from select charitable foundations and viewers like you. We don't sell advertising and we don't espouse any political point of view or agenda. Our core mission is to raise public awareness about the rapid growth of propaganda and disinformation in mass media and promote non-partisan dialogue.

In that spirit, all of our content posts are viewable to every tier of Patreon membership, regardless of the size of your contribution.

How Does Inoculation Work?
An inoculation messaging strategy exposes a message receiver to a threat to build up an immune response, which is triggered again when the real threat is encountered. We follow this same approach, but to be effective, the message receiver must first be able to identify the threat, which is why we use only authentic content. It's one thing to read the definition of a propaganda technique or watch a scripted video describing it; it's another to see the technique being used in a national debate by a past or present elected official.

How Effective is this Approach?
Based on our current controlled study data, as of July 2021, our participants' ability to identify propaganda improved 44.17% after only 90 minutes of viewing selected content on the propwatch.org website. To see the details of our latest research, read the full report here: https://www.propwatch.org/inoculation-study.pdf

Our Inspiration:
This project was inspired by the pioneering work of the Institute for Propaganda Analysis (IPA). In 1937, the IPA was created to educate the American public about propaganda and spark rational thinking, to help the public have well-informed discussions on current issues. The IPA focused on domestic propaganda that might become a possible threat to the democratic way of life.

Although the IPA published its final monthly bulletin in January 1942, its ground-breaking work has stood the test of time. Help us carry the torch into the digital era, which the IPA so innovatively lit back in 1937.

If you feel our work is as important as we do, help us grow our team and join us in the fight against propaganda.

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