RootsMusic.ca is creating Roots music media
40

patrons

$481
per month
The problem:
Getting mainstream media attention for Canadian roots artists has never been more difficult, especially for emerging artists and those who play traditional styles.  That means finding coverage of Canadian roots artists in the mainstream media is also getting harder and harder. Over the past decade, more than a dozen major newspapers have folded, as readers and advertisers migrate on-line. Those that remain have cut staff and content to the bone. Increasingly, we’re relying on a single media outlet, Penguin Eggs, to cover Canadian roots music.  We need more than that.  We need a home for Canadian roots fans online.

The solution:
RootsMusic.ca!

Founded in 2009 by Andy Frank and David Newland, RMC served as an on-line community space for Canadian roots music for around five years, with record reviews, artist profiles, song and video premieres, and much more. It was “edited” by a loveable moose named Gordy and had a great community vibe.   

Last year, I (Heather Kitching) purchased RMC from Andy and David, and in April, I revived it.  My goal is to establish it as a sustainable on-line media outlet for fans of Canadian roots music and a place where those of us with projects to promote can reach those fans with news about our projects.

The pitch:
I’m asking you to help me crowd-fund RootsMusic.ca to the tune of $1,200 a month Canadian.  That money will pay the overhead costs of the site, such as the domain registration, server space, and graphic design. It will also pay me or one of my associates to spend one day each week working on the site: posting content, answering emails, dealing with technical and design issues, promoting the site, and doing whatever else is needed to keep it running and keep the fans coming back.

In essence, I’m proposing to run RMC in much the same way that many successful roots institutions already run: volunteers make the magic happen, but the essentials are taken care of by one or more paid staff members (in this case, one very part-time paid staff member).

If you’re a label, publicist, promoter or anyone else who promotes multiple artists or projects, please consider supporting the site at one of the organizational sponsorship levels in exchange for your own login and posting privileges.

Oh!  And if we exceed $1200 a month, we'll start paying the writers who write for us!

Who are you and why should we trust you with our money, Heather?

I am a 20 year veteran of the Canadian roots scene, I operated a successful roots music publicity business for more than a decade, and I also happen to be a qualified journalist and editor, so I have the business background, the journalistic know-how, and the passion for folk music needed to do this job.  Also, I'm doing the job now, and so far so good!

Many of you previously knew me as the publicist for artists such as David Francey, Alex Cuba, Jim Byrnes, Linda McRae and Steve Dawson. Some of you know me from my years as the national sales and marketing coordinator and in-house publicist at Festival Distribution. Some of you also know that I studied journalism at Carleton University, that I’ve done a significant amount of freelancing for SiriusXM, the CBC and others, and that I’ve spent the last four and a half years filling in regularly at the CBC, where my work has included reporting and editing for their digital platforms.

I see reviving RootsMusic.ca as a great way to combine my passion for music and my skills in media, while offering a service that the roots community desperately needs right now.

Tiers
Individual contributor
$5 or more per month 24 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers.  Also, ARTISTS:  bulk import your listings into our event calendar. 
Individual patron
$15 or more per month 1 patron
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt.   Also, ARTISTS:  bulk import your listings into our event calendar. 
Individual superstar
$20 or more per month 3 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt. PLUS, you'll get a second RMC shirt to wear when the other one's in the wash.    Also, ARTISTS:  bulk import your listings into our event calendar. 
Organizational patron level 1
$25 or more per month 9 patrons
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and the option to post up to 12 times a year.  It's a great way to make sure at least some of your key priorities get featured on the site.    Also, bulk import your listings into our event calendar.  (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged. Posts will be vetted for spelling, grammar, and inappropriate content before going live).
Organizational patron level 2
$100 or more per month 1 patron
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and unlimited posting rights.  It's a great way to make sure all of your priorities get featured on the site.    Also, bulk import your listings into our event calendar.  (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged.

Posts will be vetted for spelling, grammar, and inappropriate content before going live). 

Goals
$481 of $1,000 per month
(Our goal is $1200 Canadian dollars, but Patreon collects in US funds, so I've adjusted downward slightly to account for the exchange rate.)

RMC's future is secure!   Thank you!
1 of 2
The problem:
Getting mainstream media attention for Canadian roots artists has never been more difficult, especially for emerging artists and those who play traditional styles.  That means finding coverage of Canadian roots artists in the mainstream media is also getting harder and harder. Over the past decade, more than a dozen major newspapers have folded, as readers and advertisers migrate on-line. Those that remain have cut staff and content to the bone. Increasingly, we’re relying on a single media outlet, Penguin Eggs, to cover Canadian roots music.  We need more than that.  We need a home for Canadian roots fans online.

The solution:
RootsMusic.ca!

Founded in 2009 by Andy Frank and David Newland, RMC served as an on-line community space for Canadian roots music for around five years, with record reviews, artist profiles, song and video premieres, and much more. It was “edited” by a loveable moose named Gordy and had a great community vibe.   

Last year, I (Heather Kitching) purchased RMC from Andy and David, and in April, I revived it.  My goal is to establish it as a sustainable on-line media outlet for fans of Canadian roots music and a place where those of us with projects to promote can reach those fans with news about our projects.

The pitch:
I’m asking you to help me crowd-fund RootsMusic.ca to the tune of $1,200 a month Canadian.  That money will pay the overhead costs of the site, such as the domain registration, server space, and graphic design. It will also pay me or one of my associates to spend one day each week working on the site: posting content, answering emails, dealing with technical and design issues, promoting the site, and doing whatever else is needed to keep it running and keep the fans coming back.

In essence, I’m proposing to run RMC in much the same way that many successful roots institutions already run: volunteers make the magic happen, but the essentials are taken care of by one or more paid staff members (in this case, one very part-time paid staff member).

If you’re a label, publicist, promoter or anyone else who promotes multiple artists or projects, please consider supporting the site at one of the organizational sponsorship levels in exchange for your own login and posting privileges.

Oh!  And if we exceed $1200 a month, we'll start paying the writers who write for us!

Who are you and why should we trust you with our money, Heather?

I am a 20 year veteran of the Canadian roots scene, I operated a successful roots music publicity business for more than a decade, and I also happen to be a qualified journalist and editor, so I have the business background, the journalistic know-how, and the passion for folk music needed to do this job.  Also, I'm doing the job now, and so far so good!

Many of you previously knew me as the publicist for artists such as David Francey, Alex Cuba, Jim Byrnes, Linda McRae and Steve Dawson. Some of you know me from my years as the national sales and marketing coordinator and in-house publicist at Festival Distribution. Some of you also know that I studied journalism at Carleton University, that I’ve done a significant amount of freelancing for SiriusXM, the CBC and others, and that I’ve spent the last four and a half years filling in regularly at the CBC, where my work has included reporting and editing for their digital platforms.

I see reviving RootsMusic.ca as a great way to combine my passion for music and my skills in media, while offering a service that the roots community desperately needs right now.

Recent posts by RootsMusic.ca

Tiers
Individual contributor
$5 or more per month 24 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers.  Also, ARTISTS:  bulk import your listings into our event calendar. 
Individual patron
$15 or more per month 1 patron
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt.   Also, ARTISTS:  bulk import your listings into our event calendar. 
Individual superstar
$20 or more per month 3 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt. PLUS, you'll get a second RMC shirt to wear when the other one's in the wash.    Also, ARTISTS:  bulk import your listings into our event calendar. 
Organizational patron level 1
$25 or more per month 9 patrons
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and the option to post up to 12 times a year.  It's a great way to make sure at least some of your key priorities get featured on the site.    Also, bulk import your listings into our event calendar.  (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged. Posts will be vetted for spelling, grammar, and inappropriate content before going live).
Organizational patron level 2
$100 or more per month 1 patron
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and unlimited posting rights.  It's a great way to make sure all of your priorities get featured on the site.    Also, bulk import your listings into our event calendar.  (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged.

Posts will be vetted for spelling, grammar, and inappropriate content before going live).