RootsMusic.ca is creating Roots music media
37

patrons

$451
per month
The problem:
Getting mainstream media attention for Canadian roots artists has never been more difficult, especially for emerging artists and those who play traditional styles.  That means finding coverage of Canadian roots artists in the mainstream media is also getting harder and harder. Over the past decade, more than a dozen major newspapers have folded, as readers and advertisers migrate on-line. Those that remain have cut staff and content to the bone. Increasingly, we’re relying on a single media outlet, Penguin Eggs, to cover Canadian roots music.  We need more than that.  We need a home for Canadian roots fans online.

The solution:
Let’s bring back RootsMusic.ca!

Founded in 2009 by Andy Frank and David Newland, RMC served as an on-line community space for Canadian roots music for around five years, with record reviews, artist profiles, song and video premieres, and much more. It was “edited” by a loveable moose named Gordy and had a great community vibe. More than 5,000 people still follow its Facebook page.

Last year, I (Heather Kitching) purchased RMC from Andy and David, and I’d like to revive it as a sustainable on-line media outlet for fans of Canadian roots music and a place where those of us with projects to promote can reach those fans with news about our projects.

The pitch:
I’m asking you to help me crowd-fund RootsMusic.ca to the tune of $1,200 a month Canadian.
That money will pay the overhead costs of the site, such as the domain registration, server space, and graphic design. It will also pay me or one of my associates to spend one day each week working on the site: posting content, answering emails, dealing with technical and design issues, promoting the site, and doing whatever else is needed to keep it running and keep the fans coming back.

In essence, I’m proposing to run RMC in much the same way that many successful roots institutions already run: volunteers make the magic happen, but the essentials are taken care of by one or more paid staff members (in this case, one very part-time paid staff member).

If you’re a label, publicist, promoter or anyone else who promotes multiple artists or projects, please consider supporting the site at one of the organizational sponsorship levels in exchange for your own login and posting privileges.

Oh!  And if we exceed $1200 a month, we'll start paying the writers who write for us!

FAQ


Why should we trust you to run this, Heather?

I am a 20 year veteran of the Canadian roots scene, I operated a successful roots music publicity business for more than a decade, and I also happen to be a qualified journalist and editor, so I have the business background, the journalistic know-how, and the passion for folk music needed to do this job.

Many of you already know me as the publicist for artists such as David Francey, Alex Cuba, Jim Byrnes, Linda McRae and Steve Dawson. Some of you know me from my years as the national sales and marketing coordinator and in-house publicist at Festival Distribution. Some of you also know that I studied journalism at Carleton University, that I’ve done a significant amount of freelancing for SiriusXM, the CBC and others, and that I’ve spent the last three and a half years filling in regularly at the CBC, where my work has included reporting and editing for their digital platforms.

I see reviving RootsMusic.ca as a great way to combine my passion for music and my skills in media, while offering a service that the roots community desperately needs right now.

How will the new RootsMusic.ca compare to the old RootsMusic.ca?
In many ways it will be the same. The new RootsMusic.ca would continue to feature reviews, artist profiles, new music, and other thoughtful items of interest to roots fans and roots artists. Those contributions would come from volunteer writers (In fact, some of the talented writers who contributed to the site before have already stepped forward to write again!), contributions from industry supporters, and artist submissions. I would also repost interesting items from around the web and contribute original content as needed to keep the site fresh.

Will we be able to buy ads?

Yes. 

How will you promote the site?

The primary means of building audience online is to post regular content, share it on social media channels, and encourage sharing by others. Consequently, my main preoccupation will be keeping the content on RMC fresh and shareable. Those who contribute financially to the site will also qualify for RMC merchandise, with which you may help spread the word about the site.

Will RMC have a radio station again?
At this point, the priority is to use the modest financial resources I’m asking for to build a solid web site with regular posts. The site will feature links to existing roots music programs and podcasts from stations such as CiTR and CKCU. In addition, I’ll explore creating Spotify playlists as a way to showcase new music to Spotify users.

Will the site have listings?

That's the plan.  I have acquired some calendar software that appears to be up to the task of managing listings and serving calendars for multiple different cities.  

Will Gordy the Moose still be involved with the site?

Yes! In fact, he’s already moved in with me. If anybody knows how to get hoof prints off a sofa, please let me know.
Rewards
Individual contributor
$5 or more per month 21 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers just in time for festival season.
Individual patron
$15 or more per month 0 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt just in time for festival season.
Individual superstar
$20 or more per month 3 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt just in time for festival season.  PLUS, you'll get a second RMC shirt to wear when the other one's in the wash.
Organizational patron level 1
$25 or more per month 9 patrons
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and the option to post up to 12 times a year.  It's a great way to make sure at least some of your key priorities get featured on the site.  (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged. Posts will be vetted for spelling, grammar, and inappropriate content before going live).
Organizational patron level 2
$100 or more per month 1 patron
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and unlimited posting rights.  It's a great way to make sure all of your priorities get featured on the site.   (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged.

Posts will be vetted for spelling, grammar, and inappropriate content before going live). 

Goals
$451 of $1,000 per month
(Our goal is $1200 Canadian dollars, but Patreon collects in US funds, so I've adjusted downward slightly to account for the exchange rate.)

RMC's future is secure!   Thank you!
1 of 2
The problem:
Getting mainstream media attention for Canadian roots artists has never been more difficult, especially for emerging artists and those who play traditional styles.  That means finding coverage of Canadian roots artists in the mainstream media is also getting harder and harder. Over the past decade, more than a dozen major newspapers have folded, as readers and advertisers migrate on-line. Those that remain have cut staff and content to the bone. Increasingly, we’re relying on a single media outlet, Penguin Eggs, to cover Canadian roots music.  We need more than that.  We need a home for Canadian roots fans online.

The solution:
Let’s bring back RootsMusic.ca!

Founded in 2009 by Andy Frank and David Newland, RMC served as an on-line community space for Canadian roots music for around five years, with record reviews, artist profiles, song and video premieres, and much more. It was “edited” by a loveable moose named Gordy and had a great community vibe. More than 5,000 people still follow its Facebook page.

Last year, I (Heather Kitching) purchased RMC from Andy and David, and I’d like to revive it as a sustainable on-line media outlet for fans of Canadian roots music and a place where those of us with projects to promote can reach those fans with news about our projects.

The pitch:
I’m asking you to help me crowd-fund RootsMusic.ca to the tune of $1,200 a month Canadian.
That money will pay the overhead costs of the site, such as the domain registration, server space, and graphic design. It will also pay me or one of my associates to spend one day each week working on the site: posting content, answering emails, dealing with technical and design issues, promoting the site, and doing whatever else is needed to keep it running and keep the fans coming back.

In essence, I’m proposing to run RMC in much the same way that many successful roots institutions already run: volunteers make the magic happen, but the essentials are taken care of by one or more paid staff members (in this case, one very part-time paid staff member).

If you’re a label, publicist, promoter or anyone else who promotes multiple artists or projects, please consider supporting the site at one of the organizational sponsorship levels in exchange for your own login and posting privileges.

Oh!  And if we exceed $1200 a month, we'll start paying the writers who write for us!

FAQ


Why should we trust you to run this, Heather?

I am a 20 year veteran of the Canadian roots scene, I operated a successful roots music publicity business for more than a decade, and I also happen to be a qualified journalist and editor, so I have the business background, the journalistic know-how, and the passion for folk music needed to do this job.

Many of you already know me as the publicist for artists such as David Francey, Alex Cuba, Jim Byrnes, Linda McRae and Steve Dawson. Some of you know me from my years as the national sales and marketing coordinator and in-house publicist at Festival Distribution. Some of you also know that I studied journalism at Carleton University, that I’ve done a significant amount of freelancing for SiriusXM, the CBC and others, and that I’ve spent the last three and a half years filling in regularly at the CBC, where my work has included reporting and editing for their digital platforms.

I see reviving RootsMusic.ca as a great way to combine my passion for music and my skills in media, while offering a service that the roots community desperately needs right now.

How will the new RootsMusic.ca compare to the old RootsMusic.ca?
In many ways it will be the same. The new RootsMusic.ca would continue to feature reviews, artist profiles, new music, and other thoughtful items of interest to roots fans and roots artists. Those contributions would come from volunteer writers (In fact, some of the talented writers who contributed to the site before have already stepped forward to write again!), contributions from industry supporters, and artist submissions. I would also repost interesting items from around the web and contribute original content as needed to keep the site fresh.

Will we be able to buy ads?

Yes. 

How will you promote the site?

The primary means of building audience online is to post regular content, share it on social media channels, and encourage sharing by others. Consequently, my main preoccupation will be keeping the content on RMC fresh and shareable. Those who contribute financially to the site will also qualify for RMC merchandise, with which you may help spread the word about the site.

Will RMC have a radio station again?
At this point, the priority is to use the modest financial resources I’m asking for to build a solid web site with regular posts. The site will feature links to existing roots music programs and podcasts from stations such as CiTR and CKCU. In addition, I’ll explore creating Spotify playlists as a way to showcase new music to Spotify users.

Will the site have listings?

That's the plan.  I have acquired some calendar software that appears to be up to the task of managing listings and serving calendars for multiple different cities.  

Will Gordy the Moose still be involved with the site?

Yes! In fact, he’s already moved in with me. If anybody knows how to get hoof prints off a sofa, please let me know.

Recent posts by RootsMusic.ca

Rewards
Individual contributor
$5 or more per month 21 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers just in time for festival season.
Individual patron
$15 or more per month 0 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt just in time for festival season.
Individual superstar
$20 or more per month 3 patrons
Contribute at this level and receive some cool looking RootsMusic.ca stickers AND a fabulous RootsMusic.ca t-shirt just in time for festival season.  PLUS, you'll get a second RMC shirt to wear when the other one's in the wash.
Organizational patron level 1
$25 or more per month 9 patrons
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and the option to post up to 12 times a year.  It's a great way to make sure at least some of your key priorities get featured on the site.  (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged. Posts will be vetted for spelling, grammar, and inappropriate content before going live).
Organizational patron level 2
$100 or more per month 1 patron
For record labels, publicists, promoters and others who have multiple projects to promote.  Buy in at this tier, and you get your own login to RMC and unlimited posting rights.  It's a great way to make sure all of your priorities get featured on the site.   (The fine print:  in order to preserve the integrity of the site, you may not actually review albums or shows you are invested in.  All other content on artists you work with is welcome.  Original content is encouraged.

Posts will be vetted for spelling, grammar, and inappropriate content before going live).