Shut Up & Yoga

is creating a funny & visual digital magazine for modern yogis

99

patrons
Who are we?

Founded by Anastasia Buterina in 2017, Shut Up & Yoga is an independent digital magazine and collective of yoga teachers, writers, and illustrators. 
Our members live in Toronto, New York, London, Vancouver, San Francisco, Moscow, Johannesburg, Perth, Paris, Calgary, and Whistler.

We take a humorous approach to dissecting popular ideas on health, yoga, and self-development. We write about yoga injuries, functional movement, the business of yoga, realities of being a yoga teacherscience and history of yoga, modern yoga myths, mental health, power abuse,  boundaries, and many other important topics. We create unique guides on yoga in different cities and honest reviews of yoga studios across the world. 

Shut Up & Yoga has had a great start and we've developed an enthusiastic readership. Over the last year and a half, SU&Y became a full-time job for the founder (Anastasia), as well as a part-time job for a few key team members, including our art-director Ksenia and our magazine editor Ely. We know two things now:

  1. We want Shut Up & Yoga to go on for a long time. We have dedicated readers, and we have hundreds of topics in our brainstorming document that we're planning to cover (and lots of funny illustrations to draw...).
  2. We need to make Shut Up & Yoga sustainable for this to work, and we're excited to partner with Patreon to kickstart our donation process. The way Patreon works is a reader can donate whatever they want per month and the donation is recurring each month after that. So anything, from $2/month up, is hugely helpful to the cause.


What We'll Use the Money For

Here's the breakdown of SU&Y costs:

  • Writers and illustrators' compensation (we currently have 35+ regular writers and 5 fantastic illustrators);
  • Editors;
  • Hosting;
  • Newsletter software (Mailer Lite);
  • Us (founder, art director, and magazine editor) - we need to eat things, wear things and drink a good amount of fairtrade coffee while we brainstorm, write, edit and draw.
Here are 3 perks of becoming our patron:

1️⃣ Be the first one to read all the articles! 🤩
2️⃣ Get one of Shut Up & Yoga Library books (shutupandyoga.com/books) for free if you contribute on tier Activist 📚& Get ALL our books for free if you contribute on tier Spiritual and above
3️⃣ Recognition - your name on our Supporters page along with our lovely patrons and others 😍

We are beyond grateful for any support you can offer if you decide to, and thanks for being a reader!

- Anastasia & Ely



Tiers
Inner Circle
$2 or more per month

You're on board! Hooray! 

👏PERK:  shoutout on our Instagram (18K+) via our weekly story

Warrior
$5 or more per month

You're a wonderful human being, and we want you to know that! Your pledge will add up to a very meaningful amount over the course of a year.

👏PERK:  shoutout on our Instagram (18K+) via our weekly story

Activist
$10 or more per month

You are our hero. Pledging $10 or more a month puts you in hero territory. We all have a handful of monthly $10 costs, and we seriously appreciate you carving out one of yours for us.  

👏PERK #1:  shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get one e-book of your choice from our Shut Up & Yoga Library  (shutupandyoga.com/books) as a reward for your support!

Spiritual
$25 or more per month

We don't know who you are, but we are huge fans of yours! 

👏PERK #1: shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get all our Shut Up & Yoga Library e-books (shutupandyoga.com/books) as a reward for your support!

👏PERK #3: Get a custom wallpaper with one of our illustrations for your smartphone

👏PERK #4: Get a unique 15% discount code for all our merch created by 5 talented illustrators exclusively for Shut Up &  Yoga (notebooks, art prints, laptop sleeves, phone cases, bags, t-shirts... the list goes on)
 


Advanced
$50 or more per month

We have feelings for you  🥰

 👏PERK #1: shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get all our Shut Up & Yoga Library e-books (shutupandyoga.com/books) as a reward for your support!

👏PERK #3: Get a custom wallpaper with one of our illustrations for your smartphone

👏PERK #4: Get a unique 15% discount code for all our merch created by 5 talented illustrators exclusively for Shut Up &  Yoga (notebooks, art prints, laptop sleeves, phone cases, bags, t-shirts... the list goes on)

👏 PERK #5:  Be featured on our Partners page (short description + link to your website)

Athlete
$100 or more per month

We can't believe this tier exists! Just know that somewhere out there, we're drowning in an uncomfortable amount of gratitude.

👏PERK #1: shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get all our Shut Up & Yoga Library e-books (shutupandyoga.com/books) as a reward for your support!

👏PERK #3: Get a custom wallpaper with one of our illustrations for your smartphone

👏PERK #4: Get a unique 15% discount code for all our merch created by 5 talented illustrators exclusively for Shut Up &  Yoga (notebooks, art prints, laptop sleeves, phone cases, bags, t-shirts... the list goes on)

👏 PERK #5:  Be featured on our Partners page (short description + link to your website)

👏PERK #6: Be featured in our newsletter once a month 

Goals
99 of 100 patrons
Any funding at this stage is helping us keep Shut Up & Yoga alive. We also take any funding as a crucial sign of your trust and encouragement. By believing in us, you fuel our drive.


1 of 4
Who are we?

Founded by Anastasia Buterina in 2017, Shut Up & Yoga is an independent digital magazine and collective of yoga teachers, writers, and illustrators. 
Our members live in Toronto, New York, London, Vancouver, San Francisco, Moscow, Johannesburg, Perth, Paris, Calgary, and Whistler.

We take a humorous approach to dissecting popular ideas on health, yoga, and self-development. We write about yoga injuries, functional movement, the business of yoga, realities of being a yoga teacherscience and history of yoga, modern yoga myths, mental health, power abuse,  boundaries, and many other important topics. We create unique guides on yoga in different cities and honest reviews of yoga studios across the world. 

Shut Up & Yoga has had a great start and we've developed an enthusiastic readership. Over the last year and a half, SU&Y became a full-time job for the founder (Anastasia), as well as a part-time job for a few key team members, including our art-director Ksenia and our magazine editor Ely. We know two things now:

  1. We want Shut Up & Yoga to go on for a long time. We have dedicated readers, and we have hundreds of topics in our brainstorming document that we're planning to cover (and lots of funny illustrations to draw...).
  2. We need to make Shut Up & Yoga sustainable for this to work, and we're excited to partner with Patreon to kickstart our donation process. The way Patreon works is a reader can donate whatever they want per month and the donation is recurring each month after that. So anything, from $2/month up, is hugely helpful to the cause.


What We'll Use the Money For

Here's the breakdown of SU&Y costs:

  • Writers and illustrators' compensation (we currently have 35+ regular writers and 5 fantastic illustrators);
  • Editors;
  • Hosting;
  • Newsletter software (Mailer Lite);
  • Us (founder, art director, and magazine editor) - we need to eat things, wear things and drink a good amount of fairtrade coffee while we brainstorm, write, edit and draw.
Here are 3 perks of becoming our patron:

1️⃣ Be the first one to read all the articles! 🤩
2️⃣ Get one of Shut Up & Yoga Library books (shutupandyoga.com/books) for free if you contribute on tier Activist 📚& Get ALL our books for free if you contribute on tier Spiritual and above
3️⃣ Recognition - your name on our Supporters page along with our lovely patrons and others 😍

We are beyond grateful for any support you can offer if you decide to, and thanks for being a reader!

- Anastasia & Ely



Recent posts by Shut Up & Yoga

Tiers
Inner Circle
$2 or more per month

You're on board! Hooray! 

👏PERK:  shoutout on our Instagram (18K+) via our weekly story

Warrior
$5 or more per month

You're a wonderful human being, and we want you to know that! Your pledge will add up to a very meaningful amount over the course of a year.

👏PERK:  shoutout on our Instagram (18K+) via our weekly story

Activist
$10 or more per month

You are our hero. Pledging $10 or more a month puts you in hero territory. We all have a handful of monthly $10 costs, and we seriously appreciate you carving out one of yours for us.  

👏PERK #1:  shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get one e-book of your choice from our Shut Up & Yoga Library  (shutupandyoga.com/books) as a reward for your support!

Spiritual
$25 or more per month

We don't know who you are, but we are huge fans of yours! 

👏PERK #1: shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get all our Shut Up & Yoga Library e-books (shutupandyoga.com/books) as a reward for your support!

👏PERK #3: Get a custom wallpaper with one of our illustrations for your smartphone

👏PERK #4: Get a unique 15% discount code for all our merch created by 5 talented illustrators exclusively for Shut Up &  Yoga (notebooks, art prints, laptop sleeves, phone cases, bags, t-shirts... the list goes on)
 


Advanced
$50 or more per month

We have feelings for you  🥰

 👏PERK #1: shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get all our Shut Up & Yoga Library e-books (shutupandyoga.com/books) as a reward for your support!

👏PERK #3: Get a custom wallpaper with one of our illustrations for your smartphone

👏PERK #4: Get a unique 15% discount code for all our merch created by 5 talented illustrators exclusively for Shut Up &  Yoga (notebooks, art prints, laptop sleeves, phone cases, bags, t-shirts... the list goes on)

👏 PERK #5:  Be featured on our Partners page (short description + link to your website)

Athlete
$100 or more per month

We can't believe this tier exists! Just know that somewhere out there, we're drowning in an uncomfortable amount of gratitude.

👏PERK #1: shoutout on our Instagram (18K+) via our weekly story

👏PERK #2: Get all our Shut Up & Yoga Library e-books (shutupandyoga.com/books) as a reward for your support!

👏PERK #3: Get a custom wallpaper with one of our illustrations for your smartphone

👏PERK #4: Get a unique 15% discount code for all our merch created by 5 talented illustrators exclusively for Shut Up &  Yoga (notebooks, art prints, laptop sleeves, phone cases, bags, t-shirts... the list goes on)

👏 PERK #5:  Be featured on our Partners page (short description + link to your website)

👏PERK #6: Be featured in our newsletter once a month