Founded by Anastasia Buterina and Ksenia Sapunkova, Shut Up & Yoga is an independent digital magazine and collective of yoga teachers, writers, and illustrators. Our members live in Toronto, New York, Vancouver, San Francisco, Moscow, Johannesburg, Perth, Paris, Calgary and Whistler.
We take a humorous approach to dissecting popular ideas on health, yoga, and self-development. We write about yoga injuries, functional movement, the business of yoga, realities of being a yoga teacher, science and history of yoga, modern yoga myths, mental health, power abuse, boundaries, and many other important topics. We create unique guides on yoga in different cities and honest reviews of yoga studios across the world.
Shut Up & Yoga has had a great start and we've developed an enthusiastic readership. Over the last 8 months, SU&Y became a full-time job for the founder (Anastasia), as well as a part-time job for a few key team members, including our art-director Ksenia. We know two things now:
- We want Shut Up & Yoga to go on for a long time. We have dedicated readers, and we have literally hundreds of topics in our brainstorming document that we're planning to cover (and thousands of funny illustrations to draw...).
- We need to make Shut Up & Yoga sustainable for this to work. We're excited to partner with Patreon to kickstart our donation process. The way Patreon works is a reader can donate whatever they want per month and the donation is recurring each month after that. So anything, from $1/month up, is hugely helpful to the cause.
What We'll Use the Money For:
Our initial goal is $ 5,000/month. This money plus the store income will be enough to keep Shut Up & Yoga going. Here's the breakdown of SU&Y costs:
- Writers and illustrators' compensation (we currently have 30+ freelance writers and 5 fantastic illustrators);
- Part-time editor;
- Facebook post "boosts";
- Us (founder & art-director) - we need to eat things, wear things and drink a good amount of fairtrade coffee while we brainstorm, write, edit and draw.