Aaron Dicer

is creating SiftPop!

40

patrons

$545

per month
I've never been a fan of the word "critic".

Now, it’s not that I don’t enjoy thinking critically about film. I love to process the world around me, entertainment and otherwise. I am a classic over-thinker. It’s just that I don’t identify with the critic’s goal. Critics tear things apart to assign an objective rating, as if they can define the absolute worth of something through their own deliberations. I don’t see that as within my purpose (or to be honest even my ability). My goal is to offer the information you need to make sure you’re investing your time and money wisely. Everyone has that person they know who watches WAY too many movies and WAY too much TV, but when they want an honest opinion on what’s good they seek them out. That person that can give perspective on whether or not it’s worth the $20 and 120 minutes to see. That person that even though you don’t always agree with on what’s good or not, you can gauge how you might feel by how they feel.

You know, a friend.

I’ve always found reviews from friends to be so much more valuable than reviews from critics, for many reasons.

A friend is personal.

Critic reviews always seem to be cold assessments, but when I talk to a friend about a movie, I get a sense for how their own personality played into the experience. In journalism, you’re taught to avoid the words “I” and “me”. That ain’t happening here. Part of why we love movies is because they are so personal, not because some sort of abstract art math equation has deemed them valuable.

A friend is singular.

This hasn’t always been the case, but so much of modern movie criticism has become about averages. Rotten Tomatoes percentages have become the go-to source for movie ratings. My cell gives me a viewer average and a critic average when I look up a movie. But what does that mean? It’s not that I don’t think it’s valuable, I often use Rot-Tom scores to get a general sense for a film’s buzz. It’s just that it doesn’t give me a decent sense for how “I” will feel. When I go to a friend, I know what they like, where we agree on things, and where we disagree. This allows me a level of confidence in how I process their opinions.

A friend is biased.

Wait? Isn’t bias a bad thing? Nope, it’s a life thing. The way we see the world by necessity affects the way we see everything in it, and that includes entertainment. It’s not that objectivity is bad, it’s just dishonest. We all have proclivities to love certain things and hate others. Knowing those things is what allows us to honestly evaluate when a friend rants or raves about something. When a critic represses those biases they are disallowing their reader/viewer the ability to fully understand their perspective. We are all fanboys of something, let’s just get it on the table and take it into account.

A friend is selective.

There must be a list somewhere of all the aspects of a film you are supposed to cover as a critic. A checklist I’m sure that includes cinematography, script, acting, directing, score, visual effects, and so on and so forth. But not everyone of those things is necessarily important to every review. Sometimes I feel like critics can spend time expounding on things that really have no impact on whether or not I will enjoy a movie. But a friend eliminates those things. They have a built-in idea economy that connects to the things about the movie that are interesting or of note.

I want my reviews to be “friend reviews”, a place you can come and find personal pop culture opinions from a biased, selective, singular source. At their most basic these “friend reviews” will answer three questions; “What is it about?”, “Did I like it?” and “Will you?” My hope is that I can quickly give you my personal, specific take and the best shot at seeing only the things that are worth your valuable minutes and monies. At “SiftPop” my goal is simple: provide pop culture takes on stuff you might want to hear about from a friend…

not a critic.

and If that could save you from seeing one movie each month, maybe send half that movie ticket cost my way?  Thanks!
Tiers
SiftPop Friend!
$3 or more per month
 You get everything first!
  • SiftPop Podcast posts here first!
  • SiftPop 5 Things reviews post here first!
  • Direct access to SiftPop news and communication!
SiftPop Family!
$5 or more per month
Let's hangout!
  • All previous perks!
  • SiftPop Podcast Bonus episodes!
  • Monthly video hangout with Aaron and other SiftPop guests!
SiftPop Confidant!
$10 or more per month
  You get everything first!
  • All previous perks!
  • Vote on which movies to review or other SiftPop choices!
  • Direct access to get your movie question or debate answered by SiftPop!
The Roofing Crew!
$20 or more per month
Per your request it's the "keep a roof over my head" level! When you support at this level you literally provide a shingle for my roof. 
  • All previous perks!
  • Social Media shout out of the roof signing! 
  • Video of me signing your name on a shingle of my home!
  • Annual SiftPop gift!
SiftPop Bestie!
$100 or more per month only 18 left
You're the best!
  • All previous perks!
  • Pick a movie or other pop culture item for your own personal review each quarter! 
  • If you are ever in Springfield I'll treat you to dinner and a movie!
  • Pick a celebrity and a question to ask them if I see them at the annual Critic's Choice Awards!
Goals
$545 of $1,000 per month
MORE WEEKLY VIDEOS!

How bout another video each week?  Currently I'm doing about 1 movie review a week, but I'd love to have the backing to invest the time to do more! Once this goal is reached I'll make it happen! Thanks!
1 of 2
I've never been a fan of the word "critic".

Now, it’s not that I don’t enjoy thinking critically about film. I love to process the world around me, entertainment and otherwise. I am a classic over-thinker. It’s just that I don’t identify with the critic’s goal. Critics tear things apart to assign an objective rating, as if they can define the absolute worth of something through their own deliberations. I don’t see that as within my purpose (or to be honest even my ability). My goal is to offer the information you need to make sure you’re investing your time and money wisely. Everyone has that person they know who watches WAY too many movies and WAY too much TV, but when they want an honest opinion on what’s good they seek them out. That person that can give perspective on whether or not it’s worth the $20 and 120 minutes to see. That person that even though you don’t always agree with on what’s good or not, you can gauge how you might feel by how they feel.

You know, a friend.

I’ve always found reviews from friends to be so much more valuable than reviews from critics, for many reasons.

A friend is personal.

Critic reviews always seem to be cold assessments, but when I talk to a friend about a movie, I get a sense for how their own personality played into the experience. In journalism, you’re taught to avoid the words “I” and “me”. That ain’t happening here. Part of why we love movies is because they are so personal, not because some sort of abstract art math equation has deemed them valuable.

A friend is singular.

This hasn’t always been the case, but so much of modern movie criticism has become about averages. Rotten Tomatoes percentages have become the go-to source for movie ratings. My cell gives me a viewer average and a critic average when I look up a movie. But what does that mean? It’s not that I don’t think it’s valuable, I often use Rot-Tom scores to get a general sense for a film’s buzz. It’s just that it doesn’t give me a decent sense for how “I” will feel. When I go to a friend, I know what they like, where we agree on things, and where we disagree. This allows me a level of confidence in how I process their opinions.

A friend is biased.

Wait? Isn’t bias a bad thing? Nope, it’s a life thing. The way we see the world by necessity affects the way we see everything in it, and that includes entertainment. It’s not that objectivity is bad, it’s just dishonest. We all have proclivities to love certain things and hate others. Knowing those things is what allows us to honestly evaluate when a friend rants or raves about something. When a critic represses those biases they are disallowing their reader/viewer the ability to fully understand their perspective. We are all fanboys of something, let’s just get it on the table and take it into account.

A friend is selective.

There must be a list somewhere of all the aspects of a film you are supposed to cover as a critic. A checklist I’m sure that includes cinematography, script, acting, directing, score, visual effects, and so on and so forth. But not everyone of those things is necessarily important to every review. Sometimes I feel like critics can spend time expounding on things that really have no impact on whether or not I will enjoy a movie. But a friend eliminates those things. They have a built-in idea economy that connects to the things about the movie that are interesting or of note.

I want my reviews to be “friend reviews”, a place you can come and find personal pop culture opinions from a biased, selective, singular source. At their most basic these “friend reviews” will answer three questions; “What is it about?”, “Did I like it?” and “Will you?” My hope is that I can quickly give you my personal, specific take and the best shot at seeing only the things that are worth your valuable minutes and monies. At “SiftPop” my goal is simple: provide pop culture takes on stuff you might want to hear about from a friend…

not a critic.

and If that could save you from seeing one movie each month, maybe send half that movie ticket cost my way?  Thanks!

Recent posts by Aaron Dicer

Tiers
SiftPop Friend!
$3 or more per month
 You get everything first!
  • SiftPop Podcast posts here first!
  • SiftPop 5 Things reviews post here first!
  • Direct access to SiftPop news and communication!
SiftPop Family!
$5 or more per month
Let's hangout!
  • All previous perks!
  • SiftPop Podcast Bonus episodes!
  • Monthly video hangout with Aaron and other SiftPop guests!
SiftPop Confidant!
$10 or more per month
  You get everything first!
  • All previous perks!
  • Vote on which movies to review or other SiftPop choices!
  • Direct access to get your movie question or debate answered by SiftPop!
The Roofing Crew!
$20 or more per month
Per your request it's the "keep a roof over my head" level! When you support at this level you literally provide a shingle for my roof. 
  • All previous perks!
  • Social Media shout out of the roof signing! 
  • Video of me signing your name on a shingle of my home!
  • Annual SiftPop gift!
SiftPop Bestie!
$100 or more per month only 18 left
You're the best!
  • All previous perks!
  • Pick a movie or other pop culture item for your own personal review each quarter! 
  • If you are ever in Springfield I'll treat you to dinner and a movie!
  • Pick a celebrity and a question to ask them if I see them at the annual Critic's Choice Awards!