John Bonini

is creating Some Good Content

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The SGC Membership

per month
For 10 bucks, you'll unlock the complete SGC archive of 100+ posts on planning, strategy, writing, optimization, expert interviews, and more. You'll also have access to all new content going forward.

"This is fantastic. Instant ROI––well done."
⭐ ⭐ ⭐ ⭐ ⭐
Dave Gerhardt
CMO at Privy

“You’re helping people get raises this year, you know that right? Best investment in my marketing budget for training and education, ever.”
⭐ ⭐ ⭐ ⭐ ⭐
Katherine McCleery
Head of Marketing at Una

“No fluff. Perfect for anyone looking to step up their content marketing.”
⭐ ⭐ ⭐ ⭐ ⭐
Ash Read
Editorial Director at Buffer

"My go-to resource for anything content marketing related." 
⭐ ⭐ ⭐ ⭐ ⭐
Sara Pion
Brand Content Manager at Alyce

“I’ve bought courses in the $300-500 range that don’t deliver as much value as this $10 subscription."
⭐ ⭐ ⭐ ⭐ ⭐
C.J. Haughey

"SGC is the fastest way to learn professional-grade content strategy."
⭐ ⭐ ⭐ ⭐ ⭐
Ryan Law
Director of Marketing at Animalz

Here's everything included:
  • Good Content Plays: Deep dives into the specific plays working for the most successful content-driven brands out there. (Think Ahrefs, Canva, HubSpot NerdWallet, etc.) No fluff. Think of it as a swipe file for leveling up your own content. 
  • Processes/Frameworks: I share the most effective personal processes I’ve built and shared with my teams over the years. Ones designed to help you write better, get found, convert more effectively, manage writers, editorial––I share it all. I record screenshares, share detailed write-ups of exactly what’s worked, etc., so you walk away with actionable takeaways every time.
  • Writing Tutorials: Headlines. Introductions. Emails. Website copy. Landing pages. Podcast openers, etc.––I share detailed training for writing better content/copy.
  • Interviews: I’m recording interviews with the biggest content marketers in the game. We’re going to get super tactical with folks from Buffer, G2, HubSpot, Help Scout, etc., to learn the processes and tactics that drive their continued growth through content. 
  • Direct Messaging and feedback: The blog post you’re about to publish? That email you’re about to send? The landing page you’ve been drafting copy for? That headline you’ve re-written 15 times? Share it with me and I’ll provide feedback and, with your permission, share it with the group so everyone can learn from each other. 
  • No risk, no commitment: It’s $10. I mean, that’s like, what, the equivalent of buying 2ish coffees a month. And, my aim is to deliver more value than you’d get from a course or event you’d typically pay 10-20x that for. That’s my goal. Plus, you can cancel at any time. 
  • Live chat
  • Exclusive content

The SGC Team Membership

per month
For 35 bucks, Some Good Content 'Team' members get:
  • Everything included in the SGC subscription, plus...
  • Strategy Review: Now that your team is on board,it's easier for me to provide teamwide feedback via direct message for everyone on your team to see. Share your team's content strategy, plan, and goals directly with me and receive direct feedback on your plan.
  • Make sure to use a shared email address to start your 'SGC Team' subscription, i.e. "[email protected]"
  • Live chat
  • Exclusive content



About John Bonini

Here's what members are saying:

“This is fantastic. Instant insane ROI –– well done.” – Dave Gerhardt, Privy

“Hands down the best investment I have made. I’m already getting new clients off of what I’ve learned from the Good Content Plays.” – Trina Moitra

“I signed up for Some Good Content earlier this week and it’s 100% worth it.” – Ash Read, Buffer

“You’re helping people get raises this year, you know that right? Best investment in my marketing budget for training and education, ever.” – Katherine McCleery

“I’ve bought courses in the $300-500 range that don’t deliver as much value as this $10 subscription. Total game-changer for anyone looking to improve their content strategy skills.” – Christopher John Haughey

“I’m not one to hype stuff unnecessarily, but what John Bonini is doing with Some Good Content is amazing. Get in there folks!” – Dozie Anyaegbunam

“Just signed up for Some Good Content and it’s good –– real good. I’m only four posts in and I highlyyyy recommend this to fellow marketers.” – Sarah Bedrick

“Highly recommended. This $10 probably has the highest ROI in my business.” – Kranthi Kiran

“Some Good Content is absolutely fabulous. It’s helped me not only create better content for my own business, but it has me thinking about my clients. It’s a win-win. Did I mention it’s a bargain at only $10/month?” – Kendra Perley

“Some Good Content is becoming an industry staple. Go, go, go!” – Casey Hill

“Signing up for John’s subscription has been one of the best decisions for me!” – Taru Bhargava

“I’ve been in this Patreon group for about a month and already learning a ton! Highly recommended for anyone who wants to get serious about Content Marketing.” – Shaun Lee Wei Rong

“John is a content marketing champion. I’ve seen him create and execute winning content strategies that were creative, collaborative, built on quality and 100% results focused. In some cases, I’ve been inspired to call him and ask him how he did it. He shared everything. He’s a generous as he is smart.”
Andy Crestodina, Cofounder & CMO, Orbit Media

“I’ve been following John since at least 2015 when he launched the “Louder Than Words” podcast. He’s been a great source of inspiration and knowledge to me and so many others. He knows content and he’s always looking to lift up others.” – Jimmy Daly, Cofounder & CEO at Superpath


Welcome to Some Good Content. I'm John 👋🏻

This is my private Patreon group for marketers looking to level up and actually grow their numbers and businesses through content marketing.

Has content gotten harder? Maybe. Has it changed? Definitely. Is it still worth the investment? No question.

Here, I’ll be sharing the strategy and tactics that have worked for me (across several companies, both well-funded and bootstrapped) over the years, the processes and frameworks I share with my teams, exclusive interviews with some of the most prolific content marketers on the planet (all tactics, no fluff), examples of effective content marketing happening right now, and everything I'm learning as I go.   

This isn’t just theory. This is practical stuff. 

This group is for the bloggers. The podcasters. The video scriptwriters. Copywriters. Email marketers. 

For those who are fighting through traffic plateaus. Who obsess over the positioning and presentation of content in order to move the needle on conversions and sales. 

It's for those of us who don't spend tens of thousands on paid ads every month or rock old, outdated methods of sales prospecting in order to grow. Instead, we rely on good content marketing in order to grow our numbers and businesses. 

That's you? This group is for you. 

See you in there 😎

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