ThatChannel is creating Member Powered Media
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What is Member Powered Media and why should you care?
Member Powered Media is really a new business model for media. Business models have a huge impact on media content, and media content has a huge impact on culture and the economy - ultimately affecting you and your family.

The Problem with Commercial Media

Think about this for a second: The business model of commercial media ensures that the audience is exploited rather than served. Advertisers pay broadcasters to access the audience; therefore content is designed for the benefit of advertisers, often to the detriment of the audience. Long term implications are serious:
  • cultural cynicism and degradation
  • disintegrating families and community
  • income inequality and concentration of ownership
  • depression and addiction
  • a civilization in decline, and worsening quality of life
  • Donald Trump and Justin Trudeau
Member Powered Media at ThatChannel
ThatChannel is media built to serve rather than exploit. ThatChannel is programmed by and for members - interviews with our members promote your business, community activities, organizations, projects, and artistic endeavours. Our goal is to promote you and your interests, while providing a free forum for public dialogue and conversation.

Sustainable Service

ThatChannel's business model is intentionally different. Rather than relying on advertising for revenue, ThatChannel's model asks members to contribue a small monthly subscription fee, for which they are rewarded a bundle of products and services of even greater value. Members are always welcome to suggest improvements.

Why the Urgency?
What else can we say. The cost of staying in our amazingly historical downtown location has just increased fourfold. We need your help and we are at your service.

Our promise to you
As a member powered community, ThatChannel is committed to the success of every one of our members. Become a member, let us know what you're trying to accomplish, and we will work with you to create media that supports your goal.

Next Steps
If you like our approach to media, or would like to benefit from our membership package, please check out the perks and pick one that works for you.
Tiers
Basic Membership
$9.97 or more per month
Here's what you get for your basic membership:


Go viral on Youtube: come on the Liquid Lunch show (in person or via Skype) once per year. Use the video for your website or to create traffic on social media. 

  1. Free classified ad in ThatChannel Magazine. Pls submit your ad here. This ad will be printed in thousands of copies circulated in Toronto, Canada, and around the world electronically.
  2. Submit articles to ThatChannel.com Magazine
  3. Online ad in ThatChannel Directory and banner ad on ThatChannel.com
  4. Free admission to ThatChannel events and movie nights.


Master Membership
$29.97 or more per month
Here's what you'll get for your master membership:


  1. Everything included in the above basic membership, including classified ad, online directory, Liquid Lunch appearance, print ad, article submissions, VIP access, and 100% of your monthly contribution returned to you in ThatCoin. Please submit your print ad here.
  2. A Liquid Lunch interview to promote your business, organization, project, art, product. You can see samples of Liquid Lunch interviews here. If you're not in Toronto, we can do the interview via Skype.
  3. Interview broadcast live, edited, uploaded to Youtube and shared on social media with link and embed codes
  4. Up to 20 copies of ThatChannel.com Magazine to make available at your place of business or to close friends
  5. Online ad in ThatChannel.com online marketplace.
  6. Your banner ad in rotation on ThatChannel.com home page.
  7. Member pricing (up to 50% off) on future ThatChannel video production. And you can pay a percentage in ThatCoin that you accumulate monthly.


Goals
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Cover operating costs and provide a stable foundation for growth and ever-increasing benefits for members
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What is Member Powered Media and why should you care?
Member Powered Media is really a new business model for media. Business models have a huge impact on media content, and media content has a huge impact on culture and the economy - ultimately affecting you and your family.

The Problem with Commercial Media

Think about this for a second: The business model of commercial media ensures that the audience is exploited rather than served. Advertisers pay broadcasters to access the audience; therefore content is designed for the benefit of advertisers, often to the detriment of the audience. Long term implications are serious:
  • cultural cynicism and degradation
  • disintegrating families and community
  • income inequality and concentration of ownership
  • depression and addiction
  • a civilization in decline, and worsening quality of life
  • Donald Trump and Justin Trudeau
Member Powered Media at ThatChannel
ThatChannel is media built to serve rather than exploit. ThatChannel is programmed by and for members - interviews with our members promote your business, community activities, organizations, projects, and artistic endeavours. Our goal is to promote you and your interests, while providing a free forum for public dialogue and conversation.

Sustainable Service

ThatChannel's business model is intentionally different. Rather than relying on advertising for revenue, ThatChannel's model asks members to contribue a small monthly subscription fee, for which they are rewarded a bundle of products and services of even greater value. Members are always welcome to suggest improvements.

Why the Urgency?
What else can we say. The cost of staying in our amazingly historical downtown location has just increased fourfold. We need your help and we are at your service.

Our promise to you
As a member powered community, ThatChannel is committed to the success of every one of our members. Become a member, let us know what you're trying to accomplish, and we will work with you to create media that supports your goal.

Next Steps
If you like our approach to media, or would like to benefit from our membership package, please check out the perks and pick one that works for you.

Recent posts by ThatChannel

Tiers
Basic Membership
$9.97 or more per month
Here's what you get for your basic membership:


Go viral on Youtube: come on the Liquid Lunch show (in person or via Skype) once per year. Use the video for your website or to create traffic on social media. 

  1. Free classified ad in ThatChannel Magazine. Pls submit your ad here. This ad will be printed in thousands of copies circulated in Toronto, Canada, and around the world electronically.
  2. Submit articles to ThatChannel.com Magazine
  3. Online ad in ThatChannel Directory and banner ad on ThatChannel.com
  4. Free admission to ThatChannel events and movie nights.


Master Membership
$29.97 or more per month
Here's what you'll get for your master membership:


  1. Everything included in the above basic membership, including classified ad, online directory, Liquid Lunch appearance, print ad, article submissions, VIP access, and 100% of your monthly contribution returned to you in ThatCoin. Please submit your print ad here.
  2. A Liquid Lunch interview to promote your business, organization, project, art, product. You can see samples of Liquid Lunch interviews here. If you're not in Toronto, we can do the interview via Skype.
  3. Interview broadcast live, edited, uploaded to Youtube and shared on social media with link and embed codes
  4. Up to 20 copies of ThatChannel.com Magazine to make available at your place of business or to close friends
  5. Online ad in ThatChannel.com online marketplace.
  6. Your banner ad in rotation on ThatChannel.com home page.
  7. Member pricing (up to 50% off) on future ThatChannel video production. And you can pay a percentage in ThatCoin that you accumulate monthly.