T.O.F.U. Magazine is creating a vegan magazine that pushes buttons
62

patrons

$759
per Issue
Since 2007, T.O.F.U. Magazine has been publishing vegan content from people around the world in an effort to showcase that there is an alternative. From interviews with activists such as Jo-Anne McArthur of We Animals and Dr. A. Breeze Harper of the Sistah Vegan Project to critical pieces on the need to eliminate the fat shaming, sexism, racism, and more that is prevalent in vegan messaging and organizations, T.O.F.U. continues to push buttons both within the vegan community and outside of it. 

Originally, the magazine was printed and sold mainly within Canada, but the move was made to a solely digital publication prior to the release of issue four. This change in format provided a number of benefits, and one of the biggest ones was a decrease in the production cost of each issue. Thanks to this, the digital version of the magazine has always been offered in a pay-what-you-can format to ensure accessibility to its message without many financial constraints. Not only that, a portion of the proceeds from advertising within each issue has also been provided to a number of recipients over the years through the T.O.F.U. grant program. Along with this, the magazine has sponsored numerous veg festivals and events and continues to promote the community around it whenever possible.

Why Patreon?
Luckily, the vegan community has been supportive of the magazine as well. Most recently, a Kickstarter campaign was successfully funded to print an anthology of the magazine. Known as The Book of T.O.F.U., the publication was printed in Vancouver (British Columbia, Canada) on 100% post-consumer waste recycled paper in a carbon neutral, FSC certified facility and shipped to readers in North America, Europe, Asia, and Australia.

Now, with the eleventh issue nearly complete, the decision has been made to create a Patreon profile in the hopes of bringing it (and subsequent issues) to print*. Through Patreon, you'll be able to effectively subscribe to the magazine to ensure you never miss an issue, and your subscription will be directly supporting the continuation of the work T.O.F.U. does. Along with these benefits, using the Patreon platform ensures that you will only be charged when I print an issue, which should happen roughly 3-4 times a year.

Pricing
Although the digital version will remain available through the pay-what-you-can platform, the success of The Book of T.O.F.U., as well as the increase in other vegan publications, has shown that there is a demand for a tangible magazine, but the costs associated with such a thing are too large for me to risk personally.

Like any publishing project, small runs prove more costly than bigger ones. Along with this consideration, things such as shipping (I spent over $1,000 on shipping The Book of T.O.F.U. to backers) and the percentage taken by both Patreon (5%) and Paypal (2.9%) have been taken into account to determine a reasonable price per pledge level. That being said, I hope to be able to lower the basic subscription options in the future as the print run increases and things such as shipping are more predictable. With that in mind, as a patron, you'll be able to change your pledge at any point, and any changes I make to the levels will be noted on posts before they happen.

As always, my aim is to be open and honest with all of this, and I do that partially because I'm once again looking for your help to take the next step with the magazine. Personally, I feel passionate that this magazine has a role within the vegan community (and even outside of it), and I want you to feel the same. Through your support, I know T.O.F.U. can be bigger and better than ever, and I look forward to seeing just how far we can go together.

Thank you,
Ryan Patey
Editor/Co-Founder

*If the initial goal is not reached before the publication date of the next issue, then that issue will be released solely in a digital format and subscribers will not be charged.
Tiers
Digital Patron
$1 or more per Issue 35 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
CDN Subscription
$20 or more per Issue 7 patrons
If you live in Canada, then this is the basic subscription for you!

Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Canadian shipping only)
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
USA Subscription
$25 or more per Issue 11 patrons
If you live within the United States, then this is the basic subscription for you!

Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (US shipping only)
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
International Subscription
$30 or more per Issue 3 patrons
For international readers (outside of Canada and the US), this is the basic subscription for you!

Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped internationally)
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
Cute Animal Bonus Round
$35 or more per Issue 2 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped anywhere)
  • Article Sneak Peeks (See above description)
  • Animal GIF (This was a popular option for The Book of T.O.F.U. Kickstarter, so I'm bringing it back! Each time I print a new issue, I'll send you a cute animal GIF as well. Just because.)

Price listed in USD.
Noteworthy Patron
$40 or more per Issue 3 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped anywhere)
  • Article Sneak Peeks (See previous descriptions)
  • Noted Thank You Within the Issue (Your name will be listed, along with other subscribers at this or higher levels, in the Credit section for the related issue.)

Price listed in USD.
Talk Amongst Ourselves
$50 or more per Issue 1 of 6 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped Anywhere)
  • Article Sneak Peeks (See previous descriptions)
  • Noted Thank You Within the Issue (See above description)
  • Google+ Hangout (Each issue aims to create dialogue, so why not have that conversation during an online broadcast? Join those who worked on the issue, as well as other special guests, to discuss favourite articles and more.)

Price listed in USD.
Goals
$759 of $5,000 per Issue
With this amount, I can justify the risk of printing an issue of the magazine. I'll still need to find a number of advertisers, as well as some grant money, but I'll rest easier knowing people are eager to see T.O.F.U. in print!
1 of 3
Since 2007, T.O.F.U. Magazine has been publishing vegan content from people around the world in an effort to showcase that there is an alternative. From interviews with activists such as Jo-Anne McArthur of We Animals and Dr. A. Breeze Harper of the Sistah Vegan Project to critical pieces on the need to eliminate the fat shaming, sexism, racism, and more that is prevalent in vegan messaging and organizations, T.O.F.U. continues to push buttons both within the vegan community and outside of it. 

Originally, the magazine was printed and sold mainly within Canada, but the move was made to a solely digital publication prior to the release of issue four. This change in format provided a number of benefits, and one of the biggest ones was a decrease in the production cost of each issue. Thanks to this, the digital version of the magazine has always been offered in a pay-what-you-can format to ensure accessibility to its message without many financial constraints. Not only that, a portion of the proceeds from advertising within each issue has also been provided to a number of recipients over the years through the T.O.F.U. grant program. Along with this, the magazine has sponsored numerous veg festivals and events and continues to promote the community around it whenever possible.

Why Patreon?
Luckily, the vegan community has been supportive of the magazine as well. Most recently, a Kickstarter campaign was successfully funded to print an anthology of the magazine. Known as The Book of T.O.F.U., the publication was printed in Vancouver (British Columbia, Canada) on 100% post-consumer waste recycled paper in a carbon neutral, FSC certified facility and shipped to readers in North America, Europe, Asia, and Australia.

Now, with the eleventh issue nearly complete, the decision has been made to create a Patreon profile in the hopes of bringing it (and subsequent issues) to print*. Through Patreon, you'll be able to effectively subscribe to the magazine to ensure you never miss an issue, and your subscription will be directly supporting the continuation of the work T.O.F.U. does. Along with these benefits, using the Patreon platform ensures that you will only be charged when I print an issue, which should happen roughly 3-4 times a year.

Pricing
Although the digital version will remain available through the pay-what-you-can platform, the success of The Book of T.O.F.U., as well as the increase in other vegan publications, has shown that there is a demand for a tangible magazine, but the costs associated with such a thing are too large for me to risk personally.

Like any publishing project, small runs prove more costly than bigger ones. Along with this consideration, things such as shipping (I spent over $1,000 on shipping The Book of T.O.F.U. to backers) and the percentage taken by both Patreon (5%) and Paypal (2.9%) have been taken into account to determine a reasonable price per pledge level. That being said, I hope to be able to lower the basic subscription options in the future as the print run increases and things such as shipping are more predictable. With that in mind, as a patron, you'll be able to change your pledge at any point, and any changes I make to the levels will be noted on posts before they happen.

As always, my aim is to be open and honest with all of this, and I do that partially because I'm once again looking for your help to take the next step with the magazine. Personally, I feel passionate that this magazine has a role within the vegan community (and even outside of it), and I want you to feel the same. Through your support, I know T.O.F.U. can be bigger and better than ever, and I look forward to seeing just how far we can go together.

Thank you,
Ryan Patey
Editor/Co-Founder

*If the initial goal is not reached before the publication date of the next issue, then that issue will be released solely in a digital format and subscribers will not be charged.

Recent posts by T.O.F.U. Magazine

Tiers
Digital Patron
$1 or more per Issue 35 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
CDN Subscription
$20 or more per Issue 7 patrons
If you live in Canada, then this is the basic subscription for you!

Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Canadian shipping only)
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
USA Subscription
$25 or more per Issue 11 patrons
If you live within the United States, then this is the basic subscription for you!

Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (US shipping only)
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
International Subscription
$30 or more per Issue 3 patrons
For international readers (outside of Canada and the US), this is the basic subscription for you!

Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped internationally)
  • Article Sneak Peeks (I'll post patron-only updates with screenshots of artwork, pieces of articles, and maybe even some finished portions of the issue before they're visible anywhere else.)

Price listed in USD.
Cute Animal Bonus Round
$35 or more per Issue 2 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped anywhere)
  • Article Sneak Peeks (See above description)
  • Animal GIF (This was a popular option for The Book of T.O.F.U. Kickstarter, so I'm bringing it back! Each time I print a new issue, I'll send you a cute animal GIF as well. Just because.)

Price listed in USD.
Noteworthy Patron
$40 or more per Issue 3 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped anywhere)
  • Article Sneak Peeks (See previous descriptions)
  • Noted Thank You Within the Issue (Your name will be listed, along with other subscribers at this or higher levels, in the Credit section for the related issue.)

Price listed in USD.
Talk Amongst Ourselves
$50 or more per Issue 1 of 6 patrons
Pledging this amount each time I print an issue will get you the following:

  • Advanced Digital Copy
  • Print Copy (Shipped Anywhere)
  • Article Sneak Peeks (See previous descriptions)
  • Noted Thank You Within the Issue (See above description)
  • Google+ Hangout (Each issue aims to create dialogue, so why not have that conversation during an online broadcast? Join those who worked on the issue, as well as other special guests, to discuss favourite articles and more.)

Price listed in USD.