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Launch Day Tips

A Dozen Tips for Getting Your First Dozen Patrons

1. Start with your inner circle! Call your family and friends and let them know you will be launching a Patreon page soon. Get their feedback on your video and rewards. It will help to have a handful of patrons before your launch date so that your page has momentum to start!

2. Post on your social channels. Post your Patreon link to Facebook, Twitter, Reddit, Instagram, Snapchat, your website, blog, etc. Follow up on launch day and thank all your fans who become patrons.

3. Email still works. Write an email to your newsletter subscribers or friends about why you decided to launch a Patreon page. Let them know how much their support would mean to you! Email is not dead yet! Bonus Points: Keep your Patreon link in your email signature. It works!

4. Mention Patreon in content that you release. For the next few pieces of content you release, drive people to your Patreon page. You want your Patreon page announcement to be where you have the most impressions, which is usually your content (video, podcast, blogpost, etc!) Remember, do what you believe is a tasteful amount of promotion. You know your audience better than anyone.

5. Add a Patreon banner to your social media cover photos, the top of your website, and bios! Templates here: Patreon.com/toolbox

6. Get featured! Submit one of your creations to www.patreon.com/featureme . You just might show up in the featured section, on our homepage, or on our socials!

7. Host a live stream to tell your fans about your Patreon page and answer any questions about it. Consider using Google Hangouts, Spreecast, or Crowdcast.io for an intimate Patreon launch to your fans.

8. Party time. Host a launch party in your area!

9. Ask Me Anything! Do an AMA on Reddit the day/week of your Patreon launch. There is a Patreon subreddit at /r/Patreon, or you can use /r/AMA. If your creation category has a subreddit, feel free to host it on that. For example, /r/podcasts or /r/comics!

10. Lean on other creators! Do you have any friends who are also Patreon creators? They might be willing to share your announcement with their fans and patrons. Pro tip: Be super kind and thoughtful when asking.

11. Hit the press. Do you follow any relevant blogs in your field? Contact a handful of writers and see if they would be willing to do a story on your Patreon page launch. You’d be surprised how often we see this work! Offer to conduct a short interview if they would be willing to send out your Patreon page!

12. Stay confident, patient, and persistent. You must buy in to your Patreon page launch. If you don’t commit fully, your fans will likely feel the same way and not commit either. You have to get behind this launch with everything you have in you. It will lead to higher conversion and more patrons. Also, don’t get discouraged if you are slow to start. Creators earn MORE money over time. On average, creators are earning 50% more, 12 months after launching. So keep on it, and keep driving traffic to your Patreon page throughout the year!