Hi, I'm Audrey. I started Unconventional Baker with the aim of sharing desserts and treats that anyone can enjoy and that are free from many health-sensitive ingredients such as gluten, dairy, eggs, and refined sugars, etc. I aim to keep all my recipes as simple and wholesome as possible, and of course absolutely delicious and fun too!
One of the reasons I share free recipes on my site is for the people out there who struggle with food allergies, intolerances, or have a specific diet they follow for health or personal reasons. It’s hard to explain to a small child why they can’t have a birthday cake like everyone else because of their autoimmune condition! Or attend a social gathering where you turn down the killer dessert someone has made because they don’t align with your personal health goals or because you're a vegan, or on a gluten-free / grain-free / dairy-free diet, etc.
By offering alternative recipes, it allows people to take part in the social aspect of sharing food with those they love. When I get messages like:
"I can’t believe your blog! What a find for me! Feeding my children is a chore. I have a son that just finished chemo, a daughter with candida and another son with Crohn’s. I thought delicious treats were lost to us forever! Last year was tough and homemade goodies did go a long way for morale, but we are OVER the few treats I could whip up. You have helped bring hope for yummy treats back into our home! Thank you!"
"I am excited to find your blog and website. I am gluten intolerant and am in the process of healing so your site is a goldmine. I am also a coordinator for a community cooking club that celebrates more fruits, veggies and whole grains in our meals. I look forward to receiving your newsletter!"
That makes it all worth it, because from messages and feedback like this I know it’s enhanced people’s quality of life.
My goal is to reach more people so that there can be more happy moments like those above. With a little bit of help these recipes can get out to people who may not have heard about them before, and offer options to those who feel like they're stuck just doing without.
How You Can Help:
Running a blog of this magnitude means there are a lot of costs and a lot of work involved. My blog currently brings in a small amount of income which supports me and my small team financially very minimally. It mostly goes to cover the many expenses involved, such as hiring technical assistance, paying for monthly software and web hosting expenses, ongoing technical maintenance, etc. Oddly enough, the more people that visit your blog the more expensive things get (i.e. web hosting costs rise to support more people using the website, email costs rise to support having a growing list of subscribers to send recipe updates to, etc.)
Moreover, the internet landscape is always changing and evolving, and currently the way to reach people most effectively is through videos -- which is something that social media networks and Google are prioritizing. And so videos (like the one at the top of this page) have been the latest new venture on the blog.
The videos so far have had an amazing reception and the feedback has been that they've been helping people feel more comfortable with the recipes, essentially making the recipes more approachable. Here are a few of the types of notes I've been receiving about them so far:
"Thank you so much for doing these videos! Really helpful!! Another yummy recipe 💗"
"I love this new format!!!! Your photos and videos are amazing!"
In addition to these short 60 second snapshot recipe videos, I would also LOVE to be able to release longer and more in-depth videos that show the nuances of recipes, share tips, and so on in the future. But I don't quite have the funding for something like that at the moment.
For the moment in order to support the current videos I've reluctantly (and hopefully very temporarily) turned on more ads on the site to cover this current video project initially until it gets off the ground. However, I feel like this isn't a long-term solution, as I'd really like to maintain a quality user experience for anyone who visits the site. This is where you can help!
With even the most minimal contribution from the community currently using and enjoying the website, so much more can happen and fast!
Here are my current goals and aspirations for the blog for the near future:
Which will enable Unconventional Baker to continue producing at least 1 new recipe per week, thereby encouraging and inspiring more people to give these recipes a try and to feel more comfortable and confident in the kitchen.
2. Make more videos
Right now there is only one new short video per week, but I'd love to increase that to two or three and down the road even have the option to do longer and more thorough / instructive videos.
3. Share more recipes
I would love to highlight and feature some of the outstanding recipe creators in the alternative baking community to accommodate all of the needs and preferences that exist, as well as share a larger variety of recipes. The more options there are to choose from, the more everyone wins ;)
4. Expand teaching resources
I have plans to create more high quality, explicit instructional content for those who want to learn even more about alternative baking and recipe creation.
5. Remove all ads from the site and make the website even more easy and fast to navigate.
Dreaming big here, but wouldn't that be amazing! :)
Any and all support, no matter how small each month, is greatly appreciated and will help towards achieving the goals outlined above. If you're in, click the "become a patron" button to see the different ways you can get involved.
Thanks so much for reading and for all your support, and of course: happy baking!