Anita's Haters
February 9, 2015 14:49:11
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Anita's Haters

This past week, I released the video about how I hate the phrase “Content Creator”: https://www.youtube.com/watch?v=MeparJ4dyBI It got a really positive response from a ton of people, including some folks who I really greatly admire. That felt good. Anita Sarkeesian tweeted the video, and as one would expect, this brought down a poop-ton of hatred. It’s instructive, though somewhat obvious, that no matter what she tweets, there are legions upon legions of men ready to argue tooth and nail that she’s wrong. It was interesting to see this happen with my “Content” video, because it didn’t have anything to do with video games, at least not directly. They are arguing with her not because they think she’s wrong, but because she’s her. In other words, if someone else, someone who they admire had tweeted my video, this horde of angry boys would be falling all over themselves to agree with it. They have a pavlovian response to Anita: Bile. I call them Anita’s Haters. Their arguments are hilarious. The biggest and main argument I saw basically boiled down to: “YouTube is a corporation. They help people. They have to make money. Stop whining.” Their listening comprehension is not the best. There was one thing that I did not make explicit enough in my video, because I thought it was obvious. When I said, “Google is not in the search business. They are an advertising company and we’re all working for them.”, I wasn’t just referring to those of us who are “Content Creators”. I mean ALLLL of us. We are all working for them - you and me and everyone you know. We are the product, not the customer. I’ll say it again in case any of these bozos are reading this: You Are The Product. They sell YOU to advertisers. They learn absolutely everything they can about us, through various means, some truly creepy and invasive, and use that information to make billions of dollars. I thought everyone knew this - it’s a common observation. But no. This ten ton barrel full of lemming flavored monkeys typed and typed their epic angry comments defending Google and Facebook, telling me to not bite the hand that feeds me. I should offer unquestioning loyalty to the all-seeing profit machines because money. I make money, they make money, what’s the problem? Some of them had the audacity to invoke Orwell and accuse me (OK, really they’re accusing Anita) of a kind of Doublespeak. That “Content” has a very clear dictionary definition and because the word rubs me the wrong way when it’s applied to people that make things on the internet, I am somehow attempting to sabotage that true meaning. Leaving aside how this shows a gross misunderstanding of the concept of Doublespeak, I find it HIGH LAAARIOUS that these same folks seem to be completely oblivious to the very real Orwellian nature of the kinds of surveillance companies like Google are engaged in RIGHT NOW. I mean, fuck. Anyway, I think the next vlog I do is going to REALLY piss them off. I’m going to take the Patreon post I wrote a few weeks ago, about feminism in the home between me and my wife taking care of Jupiter, and turn that into an expanded vlog. God help me. Here's last week's songs! https://www.dropbox.com/sh/ox35kjx1tjp0sbg/AADWk0jkgLlw5zlDnyfJxy1ia?dl=0

Jonathan Mann

February 9, 2015 14:49:11

Stefan Anita's Haters are some of the most bile and atrocious the internet publicly has to offer. Thanks for sharing your experience on this, and showing just how little they care about _what_ is being said, but by whom.

February 11, 2015 02:13:15 · Reply

Kristýna Škowroňová neser me jonathane manne

February 14, 2015 18:06:05 · Reply

Sevak I was very happy & proud when I discovered her, and later found out that she's a Sarkesian ;))))

March 16, 2015 01:44:20 · Reply

Audience Size
February 17, 2015 01:25:27
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Audience Size

This is going to be a bit of navel gazing! I apologize in advanced! I had this interaction today that's got me thinking again about something that I perseverate on from time to time. The question is: Why isn't my core audience bigger? I'm talking daily viewers, YouTube subscribers, Twitter followers, Patreon patrons and email listers. Etc ad infinitum. The interaction went like this: 1 I've been writing a song a day for over 6 years 2 Oh wow! How many YouTube subscribers? 1 35,000 2 Oh, huh. 1 Yeah it's weird, you'd think there'd be more. 2 Yeah it seems like a no brainer. 1 Yeah. Here's another typical interaction that I had at a party last year with an old friend: 1 What kind of daily views you getting? 2 I guess like 300-500? 1 Really?! That's it?! 2 Yeah! 1 Man, I thought it was like 50,000 or something. 2 Ha, people that don't watch everyday tend to think that. 1 I guess it's cuz I only see the viral ones. 2 I think that's it exactly. These interactions illustrate the same thing: People THINK that I should have a way larger audience than I actually have. With all the viral success that I've had, and the persistence of my work, you'd think that I had all the elements for a large scale internet project. My numbers don't really reflect that. In other words, my audience seems limited relative to my viral and persistence success. Why isn't my audience as big as people expect it to be? Now don't get me wrong - I don't want you thinking that this is a "I'm feeling sorry for myself" post. Cuz I'm not. I really, truly, honestly am 100% grateful for everyone that enjoys what I do, and I'm very happy in my life in general. I start thinking about this stuff because I feel like I want to try to look at it objectively. There are a few options that I've thought of for why this could be. I'd be super curious if you, dear reader, have any additional ideas! 1. While my output is consistent, my subject matter and style are not. If I wrote ONLY pop songs about Apple, I think my core audience would be bigger. If I wrote ONLY folk songs from my heart, I think my audience would be bigger. I think because I'm sort of all over the place, it limits me in a weird way. But "all over the place" is the only way I'd ever want to be. It's just me. 2. Maybe a song a day really is too much. Maybe my audience would be bigger if I only released something once a week. I don't think this would have much bearing on the quality of my music, but I do think it's quite possible that there is something to be said for "less is more" when it comes to giving your listening public new stuff to listen to. 3. Building on that idea, I think I haven't always been the best at guiding new, potential fans through the sonic hoard that is my music. I don't really have a "start here". I need one. I don't know what goes in the "start here", but I think it could possibly help. 4. I used to have this sense that I just was not good enough. Again, not necessarily in a "feel bad about myself" sort of way, but in a sort of detached "well, it's an option that you have to consider" sort of way. Maybe the reason my audience isn't bigger is simply that I am not good enough. I think I still harbor some of this feeling, but not as much anymore. Even just in the last year and a half I feel like I've gained a lot of confidence in myself as a songwriter, producer and singer. I do think my work is great and I don't think it's quality is a huge factor in why my audience isn't bigger. Maybe it's really a combo of #1-3? There's a point when I go down the hole of thinking about this stuff when I have to stop to consider the fact that the size of my audience, while important, is far from the most important reason that I make music. And when it comes to Song A Day - there are all these benefits and upsides to it, that even if #1-3 are holding me back in some way, I don't think I would abandon Song A Day or do things different, just for the sake of faster, bigger growth. As I said, I'm generally happy with what I'm doing and where I'm going. Maybe someday me and larger audience will eventually find each other. In the meantime, thanks for reading!

Jonathan Mann

February 17, 2015 01:25:27

Peter Coffin For me, I'd have to go with #1, because I have experienced this problem in my own output. I have made videos since 1999 and done YouTube since 2006 and it's always had a lack of focus. To be completely honest, GamerGate is the thing that has made me realize what I want to be doing as a "comedian:" progressive satire with that sort of "nerdy" bend. Am I saying this is going to result in me seeing the views I sometimes did between 2007-11? I don't know, like you, I've had viral hits that never converted into a true audience (I have a Twilight parody with 7 million views that was referenced in one of the movie's commentaries). I think it was lack of focus or "brand confusion" (brand is such an icky word at this point in my life). Then there is this: I don't know if you've seen this video, but I think you will find it extremely interesting (despite the obnoxious thumbnail). https://www.youtube.com/watch?v=HLJQ0gFHM8s I think that this is kind of a #5, if you will. I think a lot of people that do things are suffering due to this algorithm and not knowing why they are kind of stuck in the corner (losing their religion). Just trying to provide as much info as I can being I have asked myself this question many times and had those conversations nearly as much. Hope this may have been helpful in some way.

February 17, 2015 10:15:29 · Reply

Todd Trann I agree with Peter on the lack of "brand focus", if we can call it that. Seems to be point #1. When I think of many commercially successful bands (or artists in other mediums) I can almost instantly picture what I perceive their brand to be. That is when someone says "AC/DC", I know what kind of music they put out. Or pick any other very recognizable name and chances are that I already know the music. It might be boring or predictable, but I think they stay on brand. The ones who don't either fail and have "abandoned their fans" or they are raging success stories and they are tagged "cross-over artists". But that's rare, and even cross-over artists are usually just switching from one genre to another. I'm a Jonathan Mann fan, and I click over to watch at least one of your videos each week, often more. I'm quite happy to be a patron here. I agree with your 70/20/10 rule from years ago. That album that you put out in 2011 was very good, and some of my absolute favorite songs of yours come from around that era. I think "Are You A Real Person" is fucking brilliant. They should play that song on the radio (hehe!) But as awesome and entertaining as some of your songs are, every time I try to introduce someone else to your music and convert them into a fan it's been difficult, in part because when they ask "what kind of music does he play", I have to answer "every kind". And what subjects? Every subject. Well you get the drift. Your m.o. of "one new song every day" makes for interesting conversation (and my kids are still in awe), but as you've seen doesn't convert to lifelong fans. Please note this isn't a criticism of your work or your focus (or lack thereof). Just observations. I'm not suggesting that you change, only talking out loud with you about this because you asked. What about packaging up some of your similar work into albums? Group them together, and then when people are listening to one of the tracks on that album on Soundcloud or YouTube or such, you can have a link "hey, if you like this track, then you will love this album!" You certainly have enough material to choose from, it would just be a matter of making logical groupings and then choosing the quality tracks for the album. I know you did that with the "Animals" album, but that's just one attempt, it may work better for other themes/subjects. Even if "The Cat Says The Lid Stays Closed" is really, really funny. Good luck with everything. Cheers, Todd

February 26, 2015 06:38:58 · Reply

Sevak Good to know I'm not the only one struggling with confidence )))) But well, I'm a beginner, and had two terrible auditions on the X Factor & The Voice. Anyway, the comments are quite interesting, too. Checking out the game theory and will think about brand myself, too. I've developed an interest in marketing (I hated words "selling", "profit", "money" etc in the past) and I'm studying entrepreneurship. Hopefully this all will help me & others later. Thanks for speaking out loud & publicly, and for allowing other users view it all. Best of everything, Sevak.

March 16, 2015 02:46:14 · Reply

Online Harassment and "Content"
February 25, 2015 14:06:42
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Jonathan Mann

February 25, 2015 14:06:42

Ken Gagne This is relevant to my interests. https://www.psychologytoday.com/blog/the-new-resilience/201004/are-you-suffering-empathy-deficit-disorder

February 25, 2015 14:17:49 · Reply

Magnus "The internet needs more empathy." That'd be nice.

February 25, 2015 14:27:05 · Reply

Keeping It Exciting
March 2, 2015 15:10:56
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Jonathan Mann

March 2, 2015 15:10:56

Bubby
April 1, 2015 14:22:07
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Bubby

You may have seen my talk from XOXO last year, which begins (and ends) with me talking about my grandma - or as we jews like to say, my "bubby". She was a powerful force in my life. I'm going to make one of my vlogs about her. My bubby was born and raised in Brooklyn to a really overbearing mother. My great-grandma basically kept her like a prisoner in their brownstone apartment. My grandmother wrote a really beautiful story called "Penny On A Hot Tin Roof" about being locked up on the roof of their building for the entire summer - and then one day escaping and the terrifying freedom of running down the street knowing that her mom was so mad at her. She always, always had a rebellious spirit. The more her mother clamped down, the more she'd push back. When my bubby was 17, she met and married my grandfather. I never really heard too much about their early courtship, but by all accounts my grandpa was a righteous dude. He was a hardcore communist. He loved political theory. He was warm and genuine. Even so, part of me imagines my bubby going from being imprisoned by her mother to being caught in a different kind of prison with my grandpa: Motherhood. Not content to be the perfect 50's housewife, my bubby goes out and get's her masters degree in Psychology from NYU and becomes a psychoanalyst. The really old school kind with the couches and the note pad and the chin stroking. She'd commute everyday into Manhattan from the suburbs of New Jersey. So fast forward 18 years and my grandfather passes away from a heart attack. It's one of the saddest things for me (and for my father) that I never knew him. But my grandfather dying in 1965 is a catalyst that sets my bubby in motion, and she doesn't stop moving until the last 8 years of her life (when she finally settles in Maui). Very soon after the death of my grandpa, she heads west.. She finds herself at Esalen, a stunningly beautiful campus in Big Sur, CA. Esalen was the birthplace of Gestalt therapy and, in the 60's was a nexus of psychology, eastern philosophy, free love, and generally all things "hippie". After a lifetime of obligations and rules and being confined, my bubby had found her place, her people. She was naked all the time. God knows what kinds of drugs she did. She was studying gestalt therapy with Frtiz Perl, who coined the term. I've always felt this connection to bubby because out of everyone in our family (my parents, brother, uncle, cousins), I'm the only one who really ever "got" her and what she was about. When she'd want to just start dancing in the middle of the street for no reason, instead of being embarrassed like the rest of my family, I'd join her. I didn't think it was weird when her gift to me would be a t shirt into which she had cut holes where my nipples would be. I thought it was awesome. I guess the thing is that there are no other artists in my family. No one draws, or dances, or paints, or plays music or anything. They're all psychologists and bankers and doctors and stuff. Bubby had an artists spirit, a curiosity and openness. As I got older and started to wonder, "Why am I the way that I am?", i found her super comforting. And that's why I want to make this video about her.

Jonathan Mann

April 1, 2015 14:22:07

Todd Trann This was a great story, thanks for sharing!

April 3, 2015 17:35:55 · Reply

Re-visiting The Gear Question
April 6, 2015 18:17:16
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Re-visiting The Gear Question

First, read this: http://jonathanmann.tumblr.com/post/65940789154/gear It's my sincere belief that when you're just starting out with recording, it can be a huge detriment if you focus really heavily on which microphone to buy, or which interface is just right for your needs. I think this is probably true across disciplines as well: A painter starting out trying to get "the best" paint and paint brushes, someone learning to code wanting "the best" computer, an aspiring filmmaker (or YouTuber!) wanting "the best" camera. Focusing on gear is so often a distraction from the act of creation. It's so much more important to simply start creating things as soon as possible with whatever tools you have available at the moment. When it comes to recording, I've also observed that A LOT can be done with very cheap gear. Using $100 mic, a $150 computer interface and Garageband, you can make some really great sounding music. Again, it really is all about the music itself. But now I find myself in this position where I feel like I'm ready to "upgrade" my sound. I think i've pushed what I have to the limit and I'm thinking about what's next. One thing I've been considering is starting to focus in on a handful of songs that work really well stripped down to just guitar and vocals. Back to basics. To that end, at the recommendation of my friend Dan (who won a grammy this year for producing), I bought a new microphone. it's by this guy Michael Joly who takes CHEAP mics and modifies them to make them sound much, much better. I'm pretty psyched about it. I think the time is right for me to explore some stripped down stuff mostly because I finally feel confident enough in my voice. For the longest time, I just didn't feel like my voice was up to this sort of thing. If you listen to the first few years of song a day (and stuff prior), you can hear how I'd ofter LAYER my voice over and over to mask how it sounded on it's own. Over the years, I've steadily gotten more comfortable letting my voice just do all the work on it's own. The two things I'm NOT super comfortable with yet are my guitar playing and my mixing capabilities. Getting the right performance is really only the beginning of the battle when it comes to recording - then you have to mix it to sound good. I've gotten much better at doing this when it's a full production, but after messing around a bit with these guitar and vocals tracks, I think I need to really hunker down and bone up on my skills.

Jonathan Mann

April 6, 2015 18:17:16

Lauren O'Connell Timeless struggles! I'm always amazed at how easy it is to agonize about the technical stuff with my own work, and then how much I super don't care about most of it when I'm listening to other people's work (assuming the songs are good). There's a big blurry area between complacency and overthinking. The rule I've tried to stick to is that I won't buy anything new until I've thoroughly learned to use the gear I have and I specifically understand what I'm looking for in an upgrade. So much "magic bullet" marketing out there, especially for plugins.

April 21, 2015 18:37:34 · Reply

Giving Talks At Conferences
April 15, 2015 12:32:22
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Giving Talks At Conferences

I've just been at this conference called FITC for the last 3 days. It's in Toronto and Juliana and Jupiter came with me because Juliana has old friends up here, who we've been staying with. It's been super fun! I really like public speaking. I get pretty nervous beforehand, but once I'm up there, I always have a lot of fun. This time I even broke out Everything Man at the end and danced around a bit: https://vine.co/v/eunK3Ih3U2i I met a lot of really cool people - especially some of the other speakers. One talk that I went to was called "Everydays" and it was by someone named "Beeple". I was a little skeptical at first, like, "Who's this other dude talking about making things everyday?!" but it was hilarious what happened after that. He was super, super nervous - he'd never given a talk before. He started off by apologizing because, having seen everyone else's talks, he realized that he was woefully unprepared. He had no heartfelt stories, no funny videos or gifs, in fact, he had no pictures of any kind. Just lots and lots of bulleted lists. Bulleted lists are like "What Not To Put On The Screen When Giving Talks 101". It turned out that his bulleted lists were hilarious though. Like, super self-deprecating and silly. At the top of his first bulleted list, which was titled something like, "A List of Things You Should Be Doing Instead of Listening To This Talk" was the line: "Going Out To The Lobby To Watch Jonathan Mann's Talk On YouTube Because His Has All The Same Points As Mine But Is Much Better In Every Way". I was flattered and he definitely won me over. :-) It turned out that I had seen Beeple's (Mike is his real name) work. He's been making something everyday for longer than me: 2,905 days! Almost 2 years more than me. I hate that! He does an interesting thing, too. Each year, he works on slightly different projects. It's always visual. Check it out: http://www.beeple-crap.com/everydays.php Anyway, we went out to lunch afterwards and I had a great time talking to him - we had a lot to discuss and it's always fascinating to hear just how similar someone's experiences can be when they're also making something everyday. We talked about conferences and giving talks and we both sort of realized that it's kind of a sham, when we give our talks telling people to go make more stuff. Because really what they're doing is just sitting there listening to us, and then they're going to watch a bunch of other talks. The best talk about being more creative would just be to tell everyone to take the 45 minutes that they would be listening to you talk and make something. That would be the best.

Jonathan Mann

April 15, 2015 12:32:22

Jealousy
April 21, 2015 17:36:21
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Jonathan Mann

April 21, 2015 17:36:21

The Harry Potter Album
April 27, 2015 20:39:16
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The Harry Potter Album

Listen to my new record, based on the Harry Potter universe, here: https://www.dropbox.com/sh/cdyyixduipkx0oy/AADyxhjtwbGYkMWpODv_CZswa?dl=0 The album art is a work in progress - I'll share a version of what I've got below - feel free to give me your comments! I'm really psyched and excited for how this came out. I feel like in the end all the choices I made were good ones. Choosing the songs. Picking which songs Matt would lay down horn parts for, and which ones Jesse would do the drums. I feel like I made a lot of really good production choices, too. Thanks so much for supporting me here on Patreon. This album was funded on Kickstarter (if you funded me there, thank you again!), and that is amazing, obviously, but for real, the monthly contribution you all make to my income really helps a lot. It really, truly does. I'm really excited to hear what ya'll think of this record. I think Harry Potter fans will really like it a lot. I'm curious what it's like to listen to for non-Harry Potter fans. Love to you all! It's the most powerful magic!

Jonathan Mann

April 27, 2015 20:39:16

Contradictions
May 4, 2015 13:36:18
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Jonathan Mann

May 4, 2015 13:36:18

Jupiter's Head Injury and The Piano Tuner
May 11, 2015 19:19:29
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Jupiter's Head Injury and The Piano Tuner

(I thought I’d try something a little different this week and tell you a story of something that happened last week. Let me know what you think of it vs. the more introspective stuff) Juliana comes running out into the living room, “We have to go, now, Jupiter needs stitches.” My heart leaps out of my chest and my mind goes blank. I grab my phone, my keys, where are my shoes, what do we need, oh fuck oh fuck! Jupiter is at the nanny’s house, which is thankfully only a few blocks away. On our way downstairs Juliana tells me that it doesn’t sound too serious, that he didn’t throw up or blackout, but just that he has a cut on his head and needs stitches for sure. We’re walking as fast as we can. Later on we reflect that maybe we should have been running. I go to bring the car around while Juliana meets Kat at her door. Kat’s holding a wad of paper towels to Jupi’s forehead, keeping pressure on his wound. When she takes away the paper towels, blood immediately starts dripping down his forehead. At this point I’m so focused on the task at hand that I don’t really feel anything. We need to get him to the hospital. Up to this point, it seems that Kat has been in that same state: Shocked, focused, doing what she needs to do. But as soon as we’re all in the car, as soon as Juliana and I take over the situation, she loses it. “I shouldn’t have turned my back!”, she’s crying and explaining that she was filling her water bottle, and Jupi was on the ground playing with a salad bowl. She didn’t see exactly what happened, but we all conclude that he must have tried to push down on one end of the salad bowl so that the other end flew up and blunt force trauma’d him right above his right eye. The shape of the cut is like an upside down U, which is our main clue. Kat feels so, so terrible and is sobbing. “It could have happened to any of us,” I tell her, and it’s true. It’s really not her fault - I’m quite sure this isn’t going to be the last time this boy is going to injure himself, gods help us. ________ We’ve been waiting for hours in the ER when I realize that it’s Thursday and we had scheduled the piano tuner to come at 1pm. It’s around noon by this point, Jupiter is doing great and doesn’t seem to be in any pain at all. He’s ready for a nap, and they don’t want him to eat, just in case he has to go under for the stitches. Juliana tells me she’s got it under control and I should go meet the piano man. I go home and wait. I give him until 1:30 and when he doesn’t show, I call Kat to get the hospital update (she was the only one who could get cell reception), but she’s left too. Juliana had said she could handle it until I got back. So I explain to Kat about the piano tuner and ask her if she’d be willing to come let him in if he does decide to show up. She agrees and I head back to the ER. I’m literally about to open the door to the hospital when the guy calls me to let me know he’s waiting in the lobby foyer. “Great,” I say, “I’m at the hospital with my son, he’s in the ER. I’m going to call the nanny and she’ll let you in!” After I called Kat, I decide to stay outside for a bit (where there’s reception) just to make sure he gets settled in OK. I wait about 15 minutes and then text Kat: “Everything good?” She texts back: “This man has a terrible attitude.” then “He was annoyed at having to take his 120 lb bags through the basement and when I explained what happened with jupi and that I would be willing to come let him in so he wouldn't have to carry his bag, he told me I'm lucky to have him here.” then “Other than that, yes haha” and “He even had the nerve to ask, ‘and who are YOU?’ Omg.” I texted back: “Jesus, I told him my son was in the ER - like what the hell - But he's in and he's working, at least?” It was at this point the piano tuner called me. He said my nanny had been extremely rude to him. He said he was a professional and I need to teach my nanny not to treat professionals this way. He told me he had tuned Elton John’s piano and KD Lang’s piano and that he was one of 3 master piano tuners in the state of New Jersey and how dare she treat him like this. He told me he wasn’t willing to be in an apartment alone with someone who so clearly hated him right out of the gate. He had called his office to keep them apprised of the situation. He told me that his bag was really heavy. I was flabbergasted, and I told him (again) that my son was in the ER with a gash in his head and I didn’t really have time to deal with this. At this point he softened and said he was sorry to hear that, what hospital was he in, I’m a Jersey City native, oh Jersey City Medical Center, he’s in good hands there. I’m a cancer patient, he says. I tell him that we should probably just call this off, and he agrees, says he’d normally charge me but he won’t given the circumstances. I tell him that sounds very fair. ______ Back in the ER, we are finally getting somewhere. Juliana has wrangled us a plastic surgeon to stitch up the wound. She had read that you should never let the ER doc do it. A plastic surgeon will always do a better job, and you want that, especially on the face. She is the best mom. The hardest part of the day by far was the actual stitching of Jupiter’s head. It was everything my 1 year old boy hates: Being restrained, lying on his back, and having his face covered up. Juliana says now she thinks the whole thing took only 8 minutes tops, but I swear it felt like at least 20. Jupiter was crying so hard I thought he was going to shred his vocal chords. I knew he had local anesthetic, but I couldn’t help but feel the pain he was in. But then it’s over, we’re home, he has a bandaid on his head and is crawling around and climbing like the mad man he is. He pulls himself up on the piano and bangs on the keys. It’s way out of tune, but is the sweetest sound ever.

Jonathan Mann

May 11, 2015 19:19:29

Samuel Caddick I love this and I love the introspective/thoughtful posts. More of both please!

May 12, 2015 06:50:24 · Reply

Leetters Thanks for sharing...Kiss to Jupi's boo-boo. Just love reading your posts, Lee

May 12, 2015 11:25:07 · Reply

Andy Baio Oh man, that's awful. Sorry your piano tuner's a dick.

May 12, 2015 19:34:24 · Reply

Head In A Tizzy.
May 27, 2015 13:42:43
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Jonathan Mann

May 27, 2015 13:42:43

Scratching An Itch
July 6, 2015 18:36:25
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Scratching An Itch

It's fascinating to see yourself and your work through other people's eyes.


I had a great discussion last week with Ben Arthur, the main teacher at the songwriting summer program where I've been working. He was asking me some pointed but friendly questions about the nature of song a day as it relates to my overall goals as a songwriter. 


Ben is a songwriter and performer and all around creative dude. He's about 10 years older than me. He has a similar career to me in that he hustles and brings together a bunch of disparate but related avenues to make his living. 


He spoke about Song A Day as performance art - akin to David Blaine holding his breathe for an ungodly amount of time, or locking himself in a cube above London for a week. It's not that I've never thought about Song A Day this way, but to hear him lay it out so clearly was interesting. It was crazy to hear how clearly he saw what I do as being in that light - this kind of superhero marathon type thing.


One of his questions was: Where does it go? I never really know how to answer this. As I've talked about so much in the past - I follow my nose more than anything else. Concrete plans? I have few.


Ben has a great quote that he keeps telling our students: “I’ll do something I love for free, something I hate for money, but I don't do something I hate for free.” In our conversation, he talked about keeping his "art" separate from his “business”. The songs he writes for money - the work that brings in the dough - is totally separate from the albums he makes for himself. He seemed interested - maybe even a little concerned or confused - by what he perceived as Song A Day being this amalgam of what I do for money and what I do for myself. Like it’s too mixed. Which is largely true. It's definitely got layers of both going on.


I asked Ben - when he puts out a record and it doesn't do super well (in terms of copies sold - as has happened to both of us), does he ever doubt the quality of the record? The quality of the work? In other words - if HE likes what he's made, does other people's lack of interest negatively affect his perception of what he's made? And his answer was no, absolutely not. He had this great idea about "scratching an itch". The idea being that any creative endeavor begins with an itch - a weird sense inside yourself that you've got an idea, a feeling for a thing you've got to make. If what he's made successfully scratches that itch, then nothing else matters - he knows he was successful. 


I really like this idea!! I suppose to a great degree Song A Day started as a way to consistently scratch an itch that's just kind of ongoing for me.


When I put out an album, when I go back and really focus on a set of songs, mixing, mastering, releasing on iTunes and Spotify and all that - that's DEFINITELY me scratching an itch. But I guess for me, I have a hard time with the itch scratching being the end all and be all of the purpose. If not as many people hear or respond to the thing that scratched my itch, there's this big part of me that doubts whether or not it's "good" - EVEN if I still like it and think it's good work. EVEN if the itch was thoroughly scratched. 


I think, once again, it’s a confidence thing. Always back to those damn insecurities. I want to learn to trust myself more, and the instincts that lead me to scratch the itches in the first place.





Jonathan Mann

July 6, 2015 18:36:25

E. Christopher Clark I love the "scratching an itch" idea. Makes total sense. On a separate note, I played the Harry Potter EP for my wife on a road trip this weekend and she loved it.

July 7, 2015 11:51:32 · Reply

Death, Death, Death
July 13, 2015 17:05:35
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Death, Death, Death

Memories are weird, but I’m pretty sure I remember the moment I understood what death meant. I have a distinct memory of the feeling, that first realization hitting me hard and then the overwhelming fear in seeing clearly that someday my mom and dad would die. That fear got stronger as I got older, to the point where I would keep myself up nights thinking about them dying. I’d be at home with a babysitter, and I’d be sure that they’d get into a car crash on the way home. I still entertain these thoughts with some regularity, and I’m definitely the kind of person who, if you’re more than 10 minutes late, is convinced that you are dead in a ditch somewhere, full stop. So please be on time if we’re meeting up.


These days, every time I get a phone call from my folks, I’m convinced it’s to say that one or the other of them has died or is in the hospital. Does this make me crazy? I don’t feel crazy. Granted, in the last 15 years I’ve gotten maybe three? four? of these phone calls, out of thousands.


I’m fascinated and horrified by all the different ways somebody can die. A few years ago I was at a dance performance and one of the dance companies was performing in honor of their choreographer, who had died a few weeks prior. He was in his 40s, healthy as can be, and then he had a brain aneurysm. Just like that, he was gone.


(I wrote this song in response to that: https://www.youtube.com/watch?v=h6WJWegizHo)


When people have near death experiences, one of the things you always hear about is how much it makes them appreciate life. Getting close to death gives them a new clarity to see all the things they took for granted.


When I think about all the time we spend distracting ourselves - with TV, with mindless internet browsing, with songs, with…stuff - I see it all as a way to ultimately distract ourselves from the reality of death. Put another way - when are we just distracting ourselves from our fears and when are we actually, you know, living? I dunno. But it seems like if one were able to really confront, in a given moment, the very real fact that you or anyone you love could drop dead from an brain aneurysm right now, then maybe you could be enlightened and totally appreciate everything you have. Maybe I’m supposed to embrace mortality instead of fear it.


Now that I have a son, I’ve piled new fears of death on top of old fears. For most of my life, since that first moment of understanding, I’ve feared the death of the people I care about. Now I fear my own death in a way that I didn’t before. I look Jupiter in the eye and think, “Fuck, I can’t leave this boy. I want to be around for his whole life.” My dad’s dad died when he was 18 and it fucked him up. My whole life my dad has said, “Morty would have loved you. You would have really loved my dad.” and since I never knew him, all I could do was sort of imagine what that meant. I wish I could have known him, but I never really felt the loss of him. Since my grandma died before Jupiter was born, I finally understand why my dad used to say that to me al the time. This loss I feel. In my gut. There’s nothing that makes me sadder than thinking about Jupiter will never get to meet Natasha, my bubby. She would have loved him. And he really would have loved her.


https://youtu.be/nM4fGsyyWF0?t=21m20s

Jonathan Mann

July 13, 2015 17:05:35

Peter Coffin My best friend dropped dead randomly at age 14, my life hasn't been the same since then. Death (and even just permanent separation, or saying goodbye) has been something that has messed with me badly my whole life. I totally get it. I want to be here for Harrison as well.

July 13, 2015 17:32:40 · Reply

Jonathan Mann Wow man, that's intense. <3<3<3

July 14, 2015 00:16:17 · Reply

"Content Creator", the alternative?
July 21, 2015 01:24:54
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"Content Creator", the alternative?

Once the GamerGate crowd got ahold of my "You Are Not A Content Creator" video, there was a lot of asinine, hateful comments to wade through, but there was one totally fair critique that popped up a few times:  That I didn't really offer up an alternative. I pointed to Patreon and Kickstarter as tech companies that seemed to respect artists, but ultimately didn't offer give a true vision of what I'd like to see in place of our "content-driven" online culture.


To quickly recap, I see the word content as meaning, to again paraphrase Tim Bray,

 

"Shit we don't actually care about but will drive traffic and get people to click on ads." 


We are at once the worker bees for giant tech companies and the product that they sell (by invading our privacy and selling ad space against us based on what they find.) Their first and last priority will always be their bottom line, and as artists we are little more than the dupes that create the fuel that drives that engine.


ANYWAY.


I keep thinking about this article in the Atlantic about the very first pop-up ad, which appeared in the mid-90s. The article is written by the man who wrote the actual code for the very first pop-up. He worked for Tripod.com, a sort of ur-tumblr, early social network. Read the article, it's fantastic. And it very clearly lays out what I think would be a much better path for the internet: Paying for stuff. People seem to think that our current model, with all of it's lack of privacy and the abundance of advertising, was inevitable. But it wasn't inevitable (as that article points out). It arose from a a very specific set of conditions. And it doesn't have to be this way. 


If Patreon had been around in 2009 when I started Song A Day, I very likely would have started the project on this platform rather than YouTube. On YouTube, you have to watch ads, and I get paid less than a penny for you watching that ad. It's dumb for both of us. Here on Patreon, you support me directly and not only is your support nourishing for me psychically, it also literally helps me pay the bills.


The web has always held the promise of making these kinds of direct connections. But because of the forces laid out in that article (specifically, the difficulty of selling a user-supported website to venture capital funds and the ease of selling them a site based on advertising), the web went down the wrong path. We're only recently seeing the great one-to-one connections that have long been the promise of the internet. 


I'm pretty hopeful though that with new payment technologies and more and more people clamoring for it, we're approaching a time when the word "content" just means the body of the work and artists of all kinds are celebrated and respected and compensated for the work they make that people love.



Jonathan Mann

July 21, 2015 01:24:54

Ken Gagne Reminds me of Scott McCloud's "Reinventing Comics", which I believe we're only now seeing realized through services such as Patreon.

July 21, 2015 01:30:38 · Reply

John Weeks As long as the term 'content' keeps bugging you and taking up head space, I'd encourage you to put those words to music. What would 'evil Jonathan' who was only out for money and clicks do? (You'd need a goatee or an eyepatch, though. :) ) http://community-sitcom.wikia.com/wiki/Darkest_Timeline

September 15, 2015 03:00:41 · Reply

Jupiter's Education
July 28, 2015 13:46:44
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Jupiter's Education

Even though it feels like it’s a ways off, I’ve been thinking a lot about Jupiter going to school. Yeah - it’s a ways off, but I also know that the time is going to come REALLY FAST. Because time. It’s weird.


Anyway, I don’t want Jupiter to go to school. I’m fervently anti-school. I don’t know if this is a controversial position to take, but there is a bit to unpack here.


First, I don’t want to seem like I’m judging anyone for sending their kids to school. We all make the choices we think are best for our kids, and no one has any right to say anything about it. So please don't feel like I'm judging. 


Furthermore, the vast majority of us went to school, be it public or otherwise, and we all turned out great. It’s impossible to look at our own experiences and say definitively how our lives would have changed had we had a different schooling experience. Because time. It only goes in one direction.


My school memories and experiences aren’t so much wholly negative as they are tainted by this sense that much of it was a waste of time and potential. I think back to 3rd-8th grade and it just kind of makes me cringe. The thought of having to sit quietly and still and follow arbitrary rules while trying to memorize things that I had absolutely no interest in - it makes me want to curl up into a little ball. 


It’s well known that our public schools were originally set up to churn out factory workers. The system was put in place over a hundred years ago, when the world was a much different place, and it simply has not been overhauled, much less updated or even really changed. Standardized tests have only made things worse and worse. 


There’s a now-famous TED from Ken Robinson on the ways that school kills creativity.


“My contention is: All kids have tremendous talents and we squander them, pretty ruthlessly.”


“The whole system of public education around the world is a protracted process of university entrance. And the consequence is that highly talented, brilliant, creative people think they’re not. Because the thing they were good at at school wasn’t valued or was actually stigmatized.”


That’s two quotes. The whole damn thing is quotable, go watch it, or re-watch it, it’s extraordinary. It resonates with me so deeply. I became a musician despite the ways in which my public school didn't value what I had to offer. I wonder what could have been had this impulse been nurtured. 


I want to do everything I can to nurture whatever creativity & talent Jupiter has in him. The idea of sending him to school feels like it would be the opposite of that.


I'd love to hear what you all think about this subject.




Jonathan Mann

July 28, 2015 13:46:44

Robert Neaves We homeschool for many of the same reasons that you posted about here. And we're very glad we do.

July 28, 2015 13:55:02 · Reply

Jonathan Mann How do you handle the work/teaching balance?

July 28, 2015 14:51:54 · Reply

Jonathan Mann How do you handle the work/teaching balance?

July 28, 2015 14:51:55 · Reply

Robert Neaves We started early when she was only a toddler, so by the time she was "school age" we had a successful routine established around our work schedules and were years ahead of what was expected for that age. Hard at first, but it gets easier as they age since we can have her read a book, do some workbook pages, practice piano, or something else while I get some work done. Since we have flexible work schedules from home, either of us can stop to answer questions or help if she gets stuck, but which of us that is varies based on the subject and who is busier with work that day. Otherwise we squeeze in the more traditional "lessons" whenever we want, and do things like explaining elements over lunch, watching a documentary during dinner, whatever. There are tons of good resources and curriculum online these days too. The hardest part now that she's older (almost 9) is taking her around town to all the extracurricular activities (swim, choir, art, etc.) which have a more rigid schedule.

July 28, 2015 16:39:15 · Reply

Dad There are lots of kinds of schools that don't do what you're concerned about. Look into Waldorf, Montessori, and the Free School movement as organizations that encourage creativity, and open learning. Depends on the instance, of course, so if you look into one and it's not good, try another. The Free School movement died out but there are alternative schools that implement those ideas still in areas across the USA at least. (we have one in Portland). I attended a relaxed Waldorf school from 2nd through 8th grades and it was very good at encouraging creativity, art, music, theater, learning through play, imagination, and all the other things you'd like to encourage I suspect. Note that there are some what I'd call "strict" Waldorf schools that are less good in my opinion. They're too stuck in defending the forms and have lost sight of the goals as a result, unfortunately. We fully intended to send our children to Waldorf school and bought our house by drawing a commute circle around the local Waldorf school on a map. However, due to some bizarre logistics (public school district used eminent domain laws to take the school grounds, drop in housing economy so we couldn't sell/move, etc), it didn't happen and Geek attended public school. The public school in question is one of the better ones in the region and yet it had most of the problems you are concerned about though it did have a good music program (one of the very few in this area to still have music, sadly). Art at the elementary level was pathetic, no school sponsored acting, etc etc. One of my regrets as a parent is not managing to provide a Waldorf (or Montessori) education for Geek. That said, while a Waldorf school would have done a good job with the art, music, theater etc, I doubt they would have been able to provide for a kid ready to take pre-calculus in 6th grade (or earlier). So, as with most parenting decisions, it depends on the kid and what their needs are. I hope you'll be able to accept the proclivities of Jupiter and support them in whatever way is best for him, even if it means accepting that he's not primarily an art/music focused person if that happens to be the case. Perhaps he'll be primarily a theater and socially oriented person (a leader say) and need to be in a school to fully embrace those talents. Or an engineer brain. You get the idea. :) peace.

July 28, 2015 14:12:05 · Reply

Jonathan Mann Thanks for this! Yeah, we've def. been looking into alternatives. I 100% hear you about Jupiter. To be honest, my main hope is that he's super into SOMETHING, be it math, dance, sports, ship building, whatever. Whatever he's into, I want to be able to support him in it the way my folks have supported me.

July 28, 2015 14:51:28 · Reply

Josh Woodward Unless you or your wife are excellent teachers with a broad reach of expertise and boatloads of patience and time, be sure you give this careful thought. Schools, for all their problems, are very effective at exposing kids to a wide variety of viewpoints, styles, and other kids for socialization. We're a Montessori family and love it. It's perfect for encouraging creativity and freedom, while still teaching important information. The kids at school, even the older ones, seem genuinely happy and optimistic about school in a way that I definitely wasn't in 6th grade. Most Montessori schools don't go past junior high, but the idea is to give you the skills that you need to approach learning that you can use for the rest of your education and life. I definitely feel you when you talk about not throwing Jupiter into a human factory that molds them into a cog in The Machine. But going too far in the other direction can be bad, too. Montessori (and probably Waldorf, from what I can gather) gives you the tools and motivation to excel at whatever you choose to do, whether it's an being an artist or filling out TPS reports at WidgetCo. But at least you can rest easy that no matter what you do, he's going to turn out to be a pretty awesome dude. :)

July 29, 2015 14:22:18 · Reply

WHY
August 5, 2015 18:40:16
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WHY

Derek Sivers is best known as the founder of CDBaby, the first easy to use store for musicians who wanted to sell their music online. He’s also just an incredibly nice, smart guy who writes and speaks and makes occasional videos about entrepreneurship and other interesting subjects.


I was thinking about one of his video’s recently. In it, he lays out what he says is the importance of finding the reason *WHY* you do what you do. Most people, he says, never really bother to figure it out. They go with the flow, or even worse go down a path laid out by some external expectation, be it parental or societal.


Lots of people will tell you to find the *WHY*, but I really like Derek’s take on it. In this video he puts up a list on the screen:


MONEY

PRESTIGE

FAME

LEGACY

FREEDOM


His thought is that you should pick one or two of these (I would add ARTISTIC PURSUIT) and focus on that exclusively, to the exclusion of all the others. I think this is great advice. An example he gives is that movie stars are often not as wealthy as producers, who are, in turn, not as well known as the movie stars. If you want to make money, if that makes you happy - focus on that. If fame is what you’re after, you may turn down things that would lead to more money in favor of trying to accrue fame. He uses Donald Trump as an example of someone who cherishes legacy above all else. He puts his name on EVERYTHING.


Well, as I was laying in bed the other night, it occurred to me that I’ve thought a TON about the *WHY*. I think about it all the time. And the conclusion that I come to over and over is that I have multiple why’s. Many overlapping why’s. I cannot choose just one or two of those things. Bits of each are tightly wrapped up into everything I do.


This is a very similar conclusion/discussion as another blog post I wrote a while back about “picking the basket”. Focusing is not my strong suit. I want it all. I can see why it would be good to focus. I can imagine what it would be like to focus. But I just can’t bring myself to do it.


On other other hand, I’ve wanted to be a musician, to be a songwriter, since I was 12 years old. So in some ways, I have focused on that and I have always been singularly focused on that pursuit. But in that pursuit, I’ve definitely lead myself down a whole variety of paths, some that make me happier than others. I feel like some of my why’s are in conflict with one another. The need to make a living and support my family is in conflict with my desire to try new things and feel like I’m moving ahead creatively.


My main source of income is writing songs for companies. I don’t hate it - there are aspects of it that I really love. I think there is actually something romantic about practicing songwriting as a literal craft. Like being a shoe cobbler. Someone tells me their idea and I make it into a song. It’s not magic, it’s just that I’ve practiced my craft.


But as you all know, I would much rather be able to make a living solely from a direct relationship with fans of my music. That continues to elude me.


Is that because I'm not focused enough on fame, at the expense of everything else?

Jonathan Mann

August 5, 2015 18:40:16

Peter Coffin I am also a person who doesn't focus on the fame aspect. I do not actively promote myself outside of twitter, I do not make media inquiries, I don't actually attempt to spread my "brand" really. In fact, such talk averts me. But the more time that passes the more I am concerned that is what artists are forced to either learn to do or pay someone else to do it for them. Obviously hiring publicity teams is not something I can do today or tomorrow, so I may have to actually start attempting to care about that.

August 5, 2015 21:12:14 · Reply

Jonathan Mann I hear ya. It's a hard problem.

August 5, 2015 23:58:16 · Reply

Marriage & Feminism
August 10, 2015 16:13:28
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Marriage & Feminism

I’m going to be releasing my “Feminism & Marriage” vlog today or tomorrow. You know the one - I just looked back at my Patreon posts and saw that I first posted about this in January!! Holy moly! Took me 8 whole months to figure out how to say what I wanted to say. I guess that’s the way it goes, sometimes.


To recap - essentially, I noticed (especially last year when I was being praised online for being a great ally to feminism) that here at home, with my wife and with Jupiter, I was basically being like the stereotypical dad. So much of the management of the household (from cooking and cleaning to figuring out Jupiter’s nanny/daycare situation) was defaulting to Juliana’s shoulders. At home, I am a shitty feminist. 


So this vlog explores that in a relatively in depth way. The good news is (and my wife will confirm this), I’ve come a long way in a year! I’ve come a long way from January, too. But there’s always room to improve - and these cultural biases are really, really insidious and hard to break out of. 


Anyway, I wanted to write about a different aspect of this today. 


For the first time ever, I’m afraid of putting something on the internet. I’ve never really experienced any hesitation with this. I’m usually an “all in” kind of person. “Whatever! Let’s see what happens!”.


But this video is super personal. More personal than I’ve ever been before. I’m really opening my marriage, and specifically my failings within the marriage, for everyone to see. My hope is that other people can relate to and resonate with what I’m talking about and that it can start conversations. But man - I’m nervous. Worried about sharing so much of our lives. Worried about backlash from MRA’s - not so much for me, but more for my wife and possibly son. My wife, for her part, has so far found MRAs to be amusing. If it gets ugly though…I just don’t know. But who knows? Maybe this will fly under the radar.


There’s also a part of me that’s cognizant of the fact that I am white dude putting out a video about feminism. EVEN though it’s about how I’m a shitty feminist and EVEN though it’s really about my experience … I don’t know. Do we really need my voice here on this? I guess I ultimately think so, otherwise I wouldn’t have put all the work into this video. But I am thinking about this, and will definitely be open to any criticism on that front.


All that being said, I’d like to share the video with you guys, now. I haven’t decided when I’ll be releasing. Like I said, today? Tomorrow? Is there an optimal time for releasing a video about marriage and feminism? Anybody work at Buzzfeed? They probably know. 


Anyway, here it is! I’m  open to comments, nothing is ever sacred in this process. But I’d love it if I didn’t have to do a lot more work on it, ha. But seriously, you guys are the core of my online support system so I’m excited (and still oddly nervous) to share with you. 


https://www.dropbox.com/s/2ism9ss94qfwbst/Marriage%20%26%20Feminism%20v3.mp4?dl=0







Jonathan Mann

August 10, 2015 16:13:28

E. Christopher Clark I thought it was good. I think I can understand why you're nervous, given the state of the Web today, but I think it's an honest and concise exploration of a subject that's important to you, and that shows. I don't know what more people could ask for.

August 10, 2015 16:55:33 · Reply

Ken Gagne I like it — and I've subscribed to your podcast!

August 10, 2015 20:29:35 · Reply

Josh Woodward Holy shit, this resonates in a big way. We've had an almost identical situation, on the same trajectory, on the same timeline. And for whatever it's worth, things have stabilized to a very happy balance. It's hard as hell for any couple to adjust to this, but you're doing everything right. Be patient and keep doing what you're doing, it'll all work out!

August 11, 2015 02:36:21 · Reply

Jupiter Rising
August 17, 2015 10:52:42
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Jupiter Rising

Oh! I’m on a podcast this week called Mac Power Users. When they have guests, they talk about workflows. So I go into some excruciating detail about how I make a song a day. A lot of gear and software talk. Some nitty gritty stuff. Give a listen, I think it’ll be interesting!


It got me thinking about how cool it would be if I was able to continue my “How I Write A Song A Day” tutorial series. Which, weirdly, was watched by almost no one when I first made it, but has had a serious “long tail”.


If I do this, what would be the aspects of Song A Day that you would like me to talk about in detail?


I was thinking I could  take you through using Logic, the recording program I use, and Premiere, which I use to make videos. I could detail and walkthrough each of the different “styles” of song a day: 


1. The acoustic song with iPhone, 

2. The acoustic song with 2 microphones and a nice camera, 

3. The produced song with nice camera, 

4. The produced song with a produced video.


I have a lot of other ideas for updates to my older videos like: 

How to beat writer's block, 

Where to find ideas for songs,

All the branding mistakes I've made over the years (and how to avoid them)


I was thinking that I could make this series of videos and then offer it up for a small fee. You all, as my Patreon supporters, would of course have instant access! Let me know if this is interesting! I wonder if people would pay for such a thing.


Anyway, It’s 6am and I’m sitting at the table next to Jupiter trying to get him to eat his breakfast. He’s been up since 5. Juliana and I take turns on who watches him in the morning. It always sucks when he decides to wake up extra early on my morning. Why, Jupiter, why?! I’m so tired. It was one of those mornings too where it’s like, wow, I’m really extra tired, I hope Jupiter doesn’t wake up early. And boom! Like clockwork.


Right before he woke me up, I was having a series of nightmares that bad things were happening to him. In one he was just standing in the middle of the road. It was the road I grew up on. I was terrified a car was going to hit him. In another, my mom had spent the day with him and was showing me pictures she had taken. There was a picture of him standing on some ice that seemed really thin. (You’re on thin ice, mister!). In another, and this was the really freaky one, she played me a video of the two of them white river rafting. My 15 month old son and my 60 something (sorry mom) year old mother white river rafting! In the video, she fell out of the raft (as you do) and there was Jupi just left alone in this raft. My mom can’t even swim that well. I woke up really panicked for a second.


Sorry! I’m talking about my dreams - that’s like the most boring thing ever. And I’ve got new Patreon subscribers this week! Oi, I am sorry. Usually I’m a lot more interesting than this, I promise. I’m just really tired and it’s just way too early.



Jonathan Mann

August 17, 2015 10:52:42

Chad Ostrowski I think your series sounds like a great idea! I think lots of people would be willing to pay a small fee for that.

August 17, 2015 12:24:06 · Reply

Jonathan Mann <3 Awesome! Going to do a brain dump today.

August 24, 2015 12:15:15 · Reply

erin gately I am sitting in a hotel in Newark listening to the podcast and you just said you live in Jersey City. 👋🏼 That is me waving hello from Newark. I like the idea of you continuing the series of how to write a song a day. Have a great day!

August 17, 2015 13:12:29 · Reply

Jonathan Mann Hello!! Just getting this wave! <3

August 24, 2015 12:15:04 · Reply

How To Fix Streaming Music
August 24, 2015 12:34:34
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How To Fix Streaming Music

There's two amazing pieces on Medium by a dude named Sharky Laguana about how to fix streaming music. You know the problem: Artists are paid fractions of pennies per stream through services like Spotify and Apple Music, but at the same time, these platforms are an amazing way to discover new music and be discovered by new fans. I HIGHLY recommend reading Sharky's pieces, but first, read what I wrote as a script for an upcoming vlog on the subject! Please!


Sharky does a great job of simplifying a complex subject, and I tried to go even further so that the message can reach as far and wide as possible. Tell me what you think!

______________________________________________________________________


DISCLAIMER!

This video is about the royalties generated by online streaming services. It’s a really complicated topic. Sharky Laguana, a musician and writer, wrote a series of posts on Medium which I’m using as the basis for everything that I’m about to say. His piece simplifies and illuminates this complex subject and I’m going to be simplifying it even further. There’s lots of data to back all of it up, though, so click the links in the description and look out for more posts by Sharky.


The question at the heart of all of this is: Is there a way to make streaming services be more fair to musicians? Let’s get into it.


Spotify makes the vast majority of it’s money from the over 10 million people that send them $10 a month to listen ad free. When you pay that $10 a month, almost none of it goes to the actual artists you listen to. Lately on Spotify I’ve been listening to a ton of Eef Barzelay, who strangely enough I discovered from a yogurt commercial. Anyway, I’d love it if a huge chunk of my recent subscription fees went straight to him. I’m a big fan. Unfortunately though, that’s just not how it works.


What Spotify does is they put all my subscription money, and yours and everybody else’s into a big pool, they take a 30 percent cut, and then earmark the rest for royalties. How is the rest divvied up? This bag of royalties is divided by the total number of streams across the entire service in the given period and this gets us a number called the “per-stream royalty rate”. Multiply my # of streams in a month by this per-stream royalty rate, and you have the amount I’m paying out to artists.


This big pool system has a bunch of problems, but I’m going to focus on my perspective as both a fan and a musician. Not only does this method of royalty distribution mean that I have absolutely no control over who gets a piece of my hard earned $10 a month, it also means that if you’re a “typical listener” like me, who streams around 300 tracks a month, I actually end up subsidizing a “heavy listener” who’s streaming 1000 or more tracks a month. I end up paying for someone else’s musical taste. Let’s look at how this works.


Out of my $10 subscription fee, $3 goes to Spotify and that leaves $7 to go to royalties. Let’s say I listen to 200 tracks this month. Based on the per-stream royalty rate we established above that means I’ve generated a cool $1.40 to be paid out to artists. But wait - $7 out of my original $10 was earmarked for royalties, I generated $1.40 with my 200 streamed tracks, so that leaves $5.60 hanging in the balance. Where does that money go?


It goes to subsidize a heavy listener, who’s streaming, say, 1800 tracks that month. They pay the same $10 subscription fee as everyone else but they’ve generate $12.60 in royalties, which leaves them $5.60 short. Oh look, I have $5.60 left over. Boom - I just paid for someone else to listen to Nickelback.


I wanted my money to go to an semi-obscure indie artist I’m currently obsessed with, who I’ve listened to almost exclusively this month, and instead my money went to Nickelback, and god knows who else. Probably, based on nothing else than sheer number of streams, a bunch of artists in the top 40. The system is broken.


Often these heavy listeners aren’t even individuals, but offices and yoga studios and restaurants who just have music as background 24/7. They pay the sam 10 dollar sub fee, but because they’re such heavy listeners they dictate, in a very real way, how the money gets divvied up. I don’t want to be paying for the artists these companies put on their playlists.


There is a better way. In his multiple Medium posts, Sharky calls it the Subscriber Share Model. It’s pretty simple: Spotify should just divide up my $7 based on who I specifically listen to that month. So if I listen to Eef 100% of the time in a given month, he’ll get my entire $7. If I listen to The Spinto Band 25% of the time, they’ll get $1.75. Compare that to the big pool: If I listen to 200 tracks in a month, and 50 of those streams are The Spinto Band (25% of 200 is 50), based on the per stream royalty rate, they stand to make only $.35.


The Subscriber Share Model is a fantastic idea. As Sharky says in his Medium post: It honors the intent of the listener, and incentivizes getting more fans, bringing the goals of everyone (services, labels, artists and fans) into alignment.


Spotify isn’t likely to do this anytime soon. But Sharky has an answer for that, too. He’s come up with the idea for a protest called Silent September. Normally, it’s impossibly for a typical listener to keep up with the heavies - the business that keep the music pumping all day. So the idea for the protest is this: For the month of September, turn your volume down really low, and keep your streaming service of choice going 24/7 with a playlist of indie artists you love on repeat. Streaming services can’t tell when your volume is down, and if you have a big playlist of artists on repeat, it won’t trigger any alarm bells. There’s nothing they can do to stop you. If you’re a typical listener and you do this for even just a day, it will double your monthly listening. Doing it for a week will result in more streams than a typical listener does in a year! If enough of us do this and we we focus on the indie artists we love, the major labels will start to worry about their piece of the big pool pie decreasing. That’s when they’d really take notice at just how unfair the current system for distributing royalties is.


I’ve made a playlist in both Spotify and Apple Music of the artists I’m going to be streaming for the month of Sept. Let’s make this happen!!





Jonathan Mann

August 24, 2015 12:34:34

Sara Riley Mattson Just make sure you turn your volume down on your computer and not on Spotify as they'll stop the playlist if you turn the Spotify volume too far down. My husband and I have this protocol for indie bands. 1. Buy the album, 2. Buy the t-shirt, 3. Go to the show, 4. Make playlists with the band on Spotify that groups them with similar, more-successful, artists, 5. Play the playlist as a way to promote the artist. 6. Find new artist and repeat. :)

August 24, 2015 15:49:27 · Reply

fluffy I like the idea of silent September. The "subscriber share" model is also pretty logical, and I think what most people assume Spotify does (and is something I've been ranting about for years, even before Spotify since it seems like every single damn streaming service has made the same mistake). Nice to see more visible articles about it getting traction though.

August 24, 2015 15:57:15 · Reply

Vacation!
August 31, 2015 17:55:01
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Vacation!

I’m on vacation! We’re at the beach in Rhode Island. My parents came and met us down here for a day and night, and now we're spending 2 more nights here. Juliana is really good about saving money, especially for specific purposes. She’s set us up a vacation fund. So here we are!


This is a “no work allowed” vacation, but as I pointed out to J, it’s hard for me because my work is just so integrated into my life. There is no vacation from Song A Day. I still have to sit down and eek something out. I wonder if it’s like that for other freelancers? Sometimes I think it would be nice to have a proper job where I could leave it behind and not think about it at all for a whole week. Then I could come back fresh.


Alas, that’s not the life I’ve chosen.


I was talking to my dad and he said he’s always found vacations to be really stressful. I understand where he’s coming from. When I was younger, I used to try to control and plan everything. I drove myself and everyone around me crazy with it. STICK TO THE PLAN! I still have a bit of that in me, though I’ve gotten a lot better.


Nowadays, what’s exhausting is: Jupiter. He’s nonstop. Running into the ocean (he’s 16 months, can’t swim and has no conception of the danger of the waves that are bigger than he is), sitting in his high chair, throwing everything onto the floor, over and over again. He’s learned to open doors, so he just opens the hotel room door and goes running off down the hallway. Absolutely no fear. 


Earlier this morning Juliana and Jupi were next door in my parent’s room and I was laying on the bed trying to think of something to write about. I was listening to the ocean. I was thinking about how the ocean has been making that sound for so, so, SO much longer than humans have even existed. Before dinosaurs. Before life, even. That’s crazy. And then I came into myself for a second, and my thoughts went to my body, like you do during meditation. I felt myself lying on the bed. I felt the weight of my body just lying there. I heard all the sounds anew, the ocean but also the hum of AC units and little kids laughing.


I rarely find time to mediate anymore, but the most profound thing about doing it at all was that every once in a while, I find myself coming into myself like that. It’s such a peculiar feeling. It really is what I described above: I just sort of leave everything behind. You can do that at any point. It’s the idea that whatever you are doing right now, at this very moment, is what you are doing.  Duh, right? But rarely is that where my attention is actually pointed. 


There is no work, until you’re working. There is no driving until you’re driving.  When I'm chasing Jupiter down the hall, that's all I'm doing, really. In reality. There’s actually nothing to stress out about. So just chill, OK?

Jonathan Mann

August 31, 2015 17:55:01

Ric Seaberg Lookit that Jupiter tryin' t'control and plan everything!

August 31, 2015 19:36:32 · Reply

The Struggle
September 7, 2015 20:40:04
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Jonathan Mann

September 7, 2015 20:40:04

Journey To The Center of Song A Day
September 14, 2015 15:53:06
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Jonathan Mann

September 14, 2015 15:53:06

Flight of the Song A Day Navigator
September 23, 2015 13:56:20
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Flight of the Song A Day Navigator

Thanks so much for your feedback on last week's post. Josh Woodward put it this way: 


"Nobody has it all. The best you can do is to use your strengths to muscle your way around the weaknesses."


That's something that it's hard to remember. The other aspect of that equation is that you have to find people to collaborate with who have the strengths that you lack. Finding collaborators like that can be hard. There's a lot of obstacles. For one thing, everyone has their own stuff going on. I'm happy to spend a certain amount of time giving my expertise to friends and colleagues, but ultimately their thing is THEIR thing and my thing is MY thing. Casual collaboration only goes so far. I think all parties have to have skin in the game in order for collaboration to really take off.


I'm trying to get better at this, and find folks to work with who have the time and interest in throwing their lots in with me on a variety of projects. One of those projects is a Song A Day Navigator. The first step on my end was putting together the spreadsheet of every single song (which I had) with every single YouTube link (which I hadn't done before, duh). This gives us a very basic song a day data set that he can work with. Future data points in that spreadsheet would be: lyrics, links to buy, # of views, etc. But the next step for me is to figure out some interesting ways to NAVIGATE that data. I've come up with three so far. One of them is the image above: The Pick A Number system. I'm also attaching images for how I image a "Timehopper" version would look and one that's based on words.


My question to you: Are any of these three ways of looking at Song A Day particularly interesting to you? Can you think of other ways that would be more interesting to interact with this massive catalog of songs?


The person I'm working with is working on his own project that I don't TOTALLY understand, but it has to do with APIs. I think he's trying to make a thing that makes it super easy for anyone to make an API to go with a data set. The idea being, in the case of Song A Day, that he's going to create this API for interacting with all 2400+++ songs that other people can just take and run with. So if you had an idea of how you'd like to organize my catalog, and you just wanted to do it, you could. 


I'm really excited about it.

Jonathan Mann

September 23, 2015 13:56:20

The Worst Thing I Ever Did As A Kid
September 28, 2015 15:06:22
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The Worst Thing I Ever Did As A Kid

I was a good kid. I followed the rules and I got good grades. I took standardized tests seriously. So seriously that I’d get anxiety attacks beforehand.


But I remember a moment, some random day on my long, harsh road from little-kid-ness through puberty, I was maybe 11 years old. I was sitting in the back of the school bus having this revelation that, like, I didn’t have to follow the rules. Before that exact moment, it had seemed like all the things adults were telling me to do were somehow the only way. Their words were bedrock truth. And suddenly I realized that it was all bullshit. It was a weird, frightening and exciting moment.


I started to get into trouble. Nothing too horrible, but enough for me to be able to mark that moment as “before trouble” and “after trouble”.


Here’s the story of the “Worst Thing” I ever did as a kid. It’s actually not that bad, especially compared to stories I’ve been told by friends over the years of their worst things. But it’s pretty awful. For a pre-teen living in the backwoods of Vermont who’d never been in “serious” trouble before, this was top of the line, I think.


It was a slow weekend day, I was probably 12 years old. I have no idea where my parents were. Maybe they were working? Anyway, I had a group of 3 or 4 friends over. We were bored out of our minds. We decided to go for a walk. The town where I grew up is all dirt roads and forest. We used to just walk around for hours.


On this particular day, our first stop was a construction site - a house that was being built not far down the road from where I lived. The frame of the house was complete. It was all just concrete and two by fours. We trashed the place. We knocked stuff over. We broke some wood. We etched things into a metal tool chest. We spread nails out everywhere.


We left the construction site in search of something else to vandalize. At some point we got off the road and just started wandering through the woods. We came upon a sugar shack. This is where you turn maple sap into syrup. We broke all the windows. There were these little glass jars of syrup samples, grade A through D. We took turns throwing them at the side of the shack, syrup splattering everywhere. We broke some of the equipment.


Having gotten our pre-teen, testosterone boredom fueled jollies, we headed back to my house. Not long after, a police car rolled into my driveway. We freaked out. The cop rang the doorbell. We all hid, in closest and under beds. Still just little kids.


The cop came back that night when my parents were home. He said it was easy to figure out who was responsible because there were footprints leading all the way from where we had exited the woods straight back to my house. Dirt roads, after all. We were such idiots.


In my memory, I was being admonished by the cop and my parents for least two hours. I can’t imagine he actually stayed for more than 15 minutes. But my parents were predictably livid.


My friends and I had to collectively pay for the repairs and all the samples we destroyed. I don’t remember how much it was per person, but it was a lot for a 12 year old.All my weekly allowance went towards it for at least half a year. Finally, I saved enough money to pay, and I walked the few miles down to the house of the guy who owned the sugar shack. He wasn’t home, but his wife invited me in and gave me a brownie. She was so sweet. She said we were lucky we didn’t hang out much longer around the shack because her husband had heard us breaking stuff and had gone out to investigate with his hunting rifle. She sent me on my way with a little baggie full of baked goods.


This incident stands out so strongly in my mind partly because it felt so dramatic, but also partly because as I’ve gotten older and older, I find it harder and harder to understand why we acted the way we did. When you’re a teenager like that, you feel like no one understands you. And that’s actually true. I’m at the point now, near 2 decades later, where I’m just completely baffled.

Jonathan Mann

September 28, 2015 15:06:22

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