February 9, 2015 14:49:11
February 17, 2015 01:25:27
Peter Coffin For me, I'd have to go with #1, because I have experienced this problem in my own output. I have made videos since 1999 and done YouTube since 2006 and it's always had a lack of focus. To be completely honest, GamerGate is the thing that has made me realize what I want to be doing as a "comedian:" progressive satire with that sort of "nerdy" bend. Am I saying this is going to result in me seeing the views I sometimes did between 2007-11? I don't know, like you, I've had viral hits that never converted into a true audience (I have a Twilight parody with 7 million views that was referenced in one of the movie's commentaries). I think it was lack of focus or "brand confusion" (brand is such an icky word at this point in my life). Then there is this: I don't know if you've seen this video, but I think you will find it extremely interesting (despite the obnoxious thumbnail). https://www.youtube.com/watch?v=HLJQ0gFHM8s I think that this is kind of a #5, if you will. I think a lot of people that do things are suffering due to this algorithm and not knowing why they are kind of stuck in the corner (losing their religion). Just trying to provide as much info as I can being I have asked myself this question many times and had those conversations nearly as much. Hope this may have been helpful in some way.
February 17, 2015 10:15:29 · Reply
Todd Trann I agree with Peter on the lack of "brand focus", if we can call it that. Seems to be point #1. When I think of many commercially successful bands (or artists in other mediums) I can almost instantly picture what I perceive their brand to be. That is when someone says "AC/DC", I know what kind of music they put out. Or pick any other very recognizable name and chances are that I already know the music. It might be boring or predictable, but I think they stay on brand. The ones who don't either fail and have "abandoned their fans" or they are raging success stories and they are tagged "cross-over artists". But that's rare, and even cross-over artists are usually just switching from one genre to another. I'm a Jonathan Mann fan, and I click over to watch at least one of your videos each week, often more. I'm quite happy to be a patron here. I agree with your 70/20/10 rule from years ago. That album that you put out in 2011 was very good, and some of my absolute favorite songs of yours come from around that era. I think "Are You A Real Person" is fucking brilliant. They should play that song on the radio (hehe!) But as awesome and entertaining as some of your songs are, every time I try to introduce someone else to your music and convert them into a fan it's been difficult, in part because when they ask "what kind of music does he play", I have to answer "every kind". And what subjects? Every subject. Well you get the drift. Your m.o. of "one new song every day" makes for interesting conversation (and my kids are still in awe), but as you've seen doesn't convert to lifelong fans. Please note this isn't a criticism of your work or your focus (or lack thereof). Just observations. I'm not suggesting that you change, only talking out loud with you about this because you asked. What about packaging up some of your similar work into albums? Group them together, and then when people are listening to one of the tracks on that album on Soundcloud or YouTube or such, you can have a link "hey, if you like this track, then you will love this album!" You certainly have enough material to choose from, it would just be a matter of making logical groupings and then choosing the quality tracks for the album. I know you did that with the "Animals" album, but that's just one attempt, it may work better for other themes/subjects. Even if "The Cat Says The Lid Stays Closed" is really, really funny. Good luck with everything. Cheers, Todd
February 26, 2015 06:38:58 · Reply
Sevak Good to know I'm not the only one struggling with confidence )))) But well, I'm a beginner, and had two terrible auditions on the X Factor & The Voice. Anyway, the comments are quite interesting, too. Checking out the game theory and will think about brand myself, too. I've developed an interest in marketing (I hated words "selling", "profit", "money" etc in the past) and I'm studying entrepreneurship. Hopefully this all will help me & others later. Thanks for speaking out loud & publicly, and for allowing other users view it all. Best of everything, Sevak.
March 16, 2015 02:46:14 · Reply
February 25, 2015 14:06:42
March 2, 2015 15:10:56
April 1, 2015 14:22:07
Todd Trann This was a great story, thanks for sharing!
April 3, 2015 17:35:55 · Reply
April 6, 2015 18:17:16
Lauren O'Connell Timeless struggles! I'm always amazed at how easy it is to agonize about the technical stuff with my own work, and then how much I super don't care about most of it when I'm listening to other people's work (assuming the songs are good). There's a big blurry area between complacency and overthinking. The rule I've tried to stick to is that I won't buy anything new until I've thoroughly learned to use the gear I have and I specifically understand what I'm looking for in an upgrade. So much "magic bullet" marketing out there, especially for plugins.
April 21, 2015 18:37:34 · Reply
April 15, 2015 12:32:22
April 21, 2015 17:36:21
April 27, 2015 20:39:16
May 4, 2015 13:36:18
May 11, 2015 19:19:29
Samuel Caddick I love this and I love the introspective/thoughtful posts. More of both please!
May 12, 2015 06:50:24 · Reply
May 27, 2015 13:42:43
July 6, 2015 18:36:25
E. Christopher Clark I love the "scratching an itch" idea. Makes total sense. On a separate note, I played the Harry Potter EP for my wife on a road trip this weekend and she loved it.
July 7, 2015 11:51:32 · Reply
July 13, 2015 17:05:35
Peter Coffin My best friend dropped dead randomly at age 14, my life hasn't been the same since then. Death (and even just permanent separation, or saying goodbye) has been something that has messed with me badly my whole life. I totally get it. I want to be here for Harrison as well.
July 13, 2015 17:32:40 · Reply
Jonathan Mann Wow man, that's intense. <3<3<3
July 14, 2015 00:16:17 · Reply
July 21, 2015 01:24:54
John Weeks As long as the term 'content' keeps bugging you and taking up head space, I'd encourage you to put those words to music. What would 'evil Jonathan' who was only out for money and clicks do? (You'd need a goatee or an eyepatch, though. :) ) http://community-sitcom.wikia.com/wiki/Darkest_Timeline
September 15, 2015 03:00:41 · Reply
July 28, 2015 13:46:44
Robert Neaves We homeschool for many of the same reasons that you posted about here. And we're very glad we do.
July 28, 2015 13:55:02 · Reply
Jonathan Mann How do you handle the work/teaching balance?
July 28, 2015 14:51:54 · Reply
Jonathan Mann How do you handle the work/teaching balance?
July 28, 2015 14:51:55 · Reply
Robert Neaves We started early when she was only a toddler, so by the time she was "school age" we had a successful routine established around our work schedules and were years ahead of what was expected for that age. Hard at first, but it gets easier as they age since we can have her read a book, do some workbook pages, practice piano, or something else while I get some work done. Since we have flexible work schedules from home, either of us can stop to answer questions or help if she gets stuck, but which of us that is varies based on the subject and who is busier with work that day. Otherwise we squeeze in the more traditional "lessons" whenever we want, and do things like explaining elements over lunch, watching a documentary during dinner, whatever. There are tons of good resources and curriculum online these days too. The hardest part now that she's older (almost 9) is taking her around town to all the extracurricular activities (swim, choir, art, etc.) which have a more rigid schedule.
July 28, 2015 16:39:15 · Reply
Dad There are lots of kinds of schools that don't do what you're concerned about. Look into Waldorf, Montessori, and the Free School movement as organizations that encourage creativity, and open learning. Depends on the instance, of course, so if you look into one and it's not good, try another. The Free School movement died out but there are alternative schools that implement those ideas still in areas across the USA at least. (we have one in Portland). I attended a relaxed Waldorf school from 2nd through 8th grades and it was very good at encouraging creativity, art, music, theater, learning through play, imagination, and all the other things you'd like to encourage I suspect. Note that there are some what I'd call "strict" Waldorf schools that are less good in my opinion. They're too stuck in defending the forms and have lost sight of the goals as a result, unfortunately. We fully intended to send our children to Waldorf school and bought our house by drawing a commute circle around the local Waldorf school on a map. However, due to some bizarre logistics (public school district used eminent domain laws to take the school grounds, drop in housing economy so we couldn't sell/move, etc), it didn't happen and Geek attended public school. The public school in question is one of the better ones in the region and yet it had most of the problems you are concerned about though it did have a good music program (one of the very few in this area to still have music, sadly). Art at the elementary level was pathetic, no school sponsored acting, etc etc. One of my regrets as a parent is not managing to provide a Waldorf (or Montessori) education for Geek. That said, while a Waldorf school would have done a good job with the art, music, theater etc, I doubt they would have been able to provide for a kid ready to take pre-calculus in 6th grade (or earlier). So, as with most parenting decisions, it depends on the kid and what their needs are. I hope you'll be able to accept the proclivities of Jupiter and support them in whatever way is best for him, even if it means accepting that he's not primarily an art/music focused person if that happens to be the case. Perhaps he'll be primarily a theater and socially oriented person (a leader say) and need to be in a school to fully embrace those talents. Or an engineer brain. You get the idea. :) peace.
July 28, 2015 14:12:05 · Reply
Jonathan Mann Thanks for this! Yeah, we've def. been looking into alternatives. I 100% hear you about Jupiter. To be honest, my main hope is that he's super into SOMETHING, be it math, dance, sports, ship building, whatever. Whatever he's into, I want to be able to support him in it the way my folks have supported me.
July 28, 2015 14:51:28 · Reply
Josh Woodward Unless you or your wife are excellent teachers with a broad reach of expertise and boatloads of patience and time, be sure you give this careful thought. Schools, for all their problems, are very effective at exposing kids to a wide variety of viewpoints, styles, and other kids for socialization. We're a Montessori family and love it. It's perfect for encouraging creativity and freedom, while still teaching important information. The kids at school, even the older ones, seem genuinely happy and optimistic about school in a way that I definitely wasn't in 6th grade. Most Montessori schools don't go past junior high, but the idea is to give you the skills that you need to approach learning that you can use for the rest of your education and life. I definitely feel you when you talk about not throwing Jupiter into a human factory that molds them into a cog in The Machine. But going too far in the other direction can be bad, too. Montessori (and probably Waldorf, from what I can gather) gives you the tools and motivation to excel at whatever you choose to do, whether it's an being an artist or filling out TPS reports at WidgetCo. But at least you can rest easy that no matter what you do, he's going to turn out to be a pretty awesome dude. :)
July 29, 2015 14:22:18 · Reply
August 5, 2015 18:40:16
Peter Coffin I am also a person who doesn't focus on the fame aspect. I do not actively promote myself outside of twitter, I do not make media inquiries, I don't actually attempt to spread my "brand" really. In fact, such talk averts me. But the more time that passes the more I am concerned that is what artists are forced to either learn to do or pay someone else to do it for them. Obviously hiring publicity teams is not something I can do today or tomorrow, so I may have to actually start attempting to care about that.
August 5, 2015 21:12:14 · Reply
Jonathan Mann I hear ya. It's a hard problem.
August 5, 2015 23:58:16 · Reply
August 10, 2015 16:13:28
E. Christopher Clark I thought it was good. I think I can understand why you're nervous, given the state of the Web today, but I think it's an honest and concise exploration of a subject that's important to you, and that shows. I don't know what more people could ask for.
August 10, 2015 16:55:33 · Reply
Josh Woodward Holy shit, this resonates in a big way. We've had an almost identical situation, on the same trajectory, on the same timeline. And for whatever it's worth, things have stabilized to a very happy balance. It's hard as hell for any couple to adjust to this, but you're doing everything right. Be patient and keep doing what you're doing, it'll all work out!
August 11, 2015 02:36:21 · Reply
August 17, 2015 10:52:42
Chad Ostrowski I think your series sounds like a great idea! I think lots of people would be willing to pay a small fee for that.
August 17, 2015 12:24:06 · Reply
Jonathan Mann <3 Awesome! Going to do a brain dump today.
August 24, 2015 12:15:15 · Reply
erin gately I am sitting in a hotel in Newark listening to the podcast and you just said you live in Jersey City. 👋🏼 That is me waving hello from Newark. I like the idea of you continuing the series of how to write a song a day. Have a great day!
August 17, 2015 13:12:29 · Reply
Jonathan Mann Hello!! Just getting this wave! <3
August 24, 2015 12:15:04 · Reply
August 24, 2015 12:34:34
Sara Riley Mattson Just make sure you turn your volume down on your computer and not on Spotify as they'll stop the playlist if you turn the Spotify volume too far down. My husband and I have this protocol for indie bands. 1. Buy the album, 2. Buy the t-shirt, 3. Go to the show, 4. Make playlists with the band on Spotify that groups them with similar, more-successful, artists, 5. Play the playlist as a way to promote the artist. 6. Find new artist and repeat. :)
August 24, 2015 15:49:27 · Reply
fluffy I like the idea of silent September. The "subscriber share" model is also pretty logical, and I think what most people assume Spotify does (and is something I've been ranting about for years, even before Spotify since it seems like every single damn streaming service has made the same mistake). Nice to see more visible articles about it getting traction though.
August 24, 2015 15:57:15 · Reply
August 31, 2015 17:55:01
Ric Seaberg Lookit that Jupiter tryin' t'control and plan everything!
August 31, 2015 19:36:32 · Reply
September 7, 2015 20:40:04
September 14, 2015 15:53:06
September 23, 2015 13:56:20
September 28, 2015 15:06:22


View all 5 comments
Stefan Anita's Haters are some of the most bile and atrocious the internet publicly has to offer. Thanks for sharing your experience on this, and showing just how little they care about _what_ is being said, but by whom.
February 11, 2015 02:13:15 · Reply
Kristýna Škowroňová neser me jonathane manne
February 14, 2015 18:06:05 · Reply
Sevak I was very happy & proud when I discovered her, and later found out that she's a Sarkesian ;))))
March 16, 2015 01:44:20 · Reply