Sham Jaff

is creating a weekly news summary to make news fun again




per month

About Sham Jaff

Okay here's the deal with who I am and why I am starting a Patreon account:

Who is behind the newsletter:

My name is Sham Jaff and I am the creator of the weekly newsletter what happened last week? (whlw).

I started whlw back in September 2014 on the hope that my services - as a curator and explainer of all things complex - were something people needed and wanted.

And yes, the newsletter grew very quickly and has developed a very engaged readership.

In the last four years, I've explained over 1000+ global events from politics, business and science, and whlw has become a 20+ hour/week job for me.

It’s clear that:

1) I want whlw to exist for years to come. It’s been five (!) (omg) years of whlw and all I know is: it’s fun for me and readers of the newsletter say it’s useful. Meaning, it works. whlw has a lot of happy readers. So, why not continue this for a long time, in some form or another?

2) I need to make whlw self-sustaining for this to work. For the past five years, I ran whlw on my own savings – which was fine but it’s not sustainable. “So, why not ads?” you might ask. I absolutely hate ads and I think readers deserve an ads-free “user experience” (ugh. that word).

So, this is why I want to open the newsletter for donations aka join Patreon. I have been receiving donations from generous readers ever since I put up a PayPal button on the newsletter website. However, over the years, countless readers have pointed out that they would like to continue their support on a monthly basis. This is why I’m here.

I chose Patreon because it gives readers the chance to donate whatever they want – 1$ or more – per month. The platform makes your support easy, automated and super helpful for a creator like me.

What I will use the money for

My initial goal is $3,000/month. That money will be enough to keep whlw going indefinitely.

Here are my costs:
Website. exists. It is the home of the newsletter and needs maintenance aka an adequate hosting plan. Even the tiny little 'subscribe' field costs money per month. 
MailChimp. This is the service I use to email my newsletter out to my readers. I pay a monthly fee and that fee grows as the email list grows, of course.
Social media post "boosts". To spread the message, I like to announce every issue on social media. And for the announcements to reach people’s News Feeds, I need money to “boost” them.
Me. I’m not a plastic cactus. I actually need constant watering aka your support. Why? As Beyoncé famously once sang, “Bills, bills, bills.” I need to continue my life in Berlin as a human being as I explain stuff each week. But fear not, my needs are kept to the minimal as I'm late twenties-old woman with no kids who enjoys – of course – Club Mates on the regular.

That's the basics. With those pieces covered, whlw can support itself.

My stretch goal
My vision is to turn whlw into an employer that supports independent journalism and all the great people doing it. But let’s talk about that once I can support myself.
Anyway, thanks for any support you can offer if you decide to, and thanks for being a reader!

– Sham