Wrestlenomics

is creating analysis of the business of pro-wrestling

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  • TV ratings reports nearly every weekday for U.S. telecasts, including Raw, Smackdown, NXT, Dynamite, Rampage, NJPW, Impact, and others. 
    • All reports include analysis including various demographics, performance compared to recent weeks, year-over-year comparisons, competition information, and more.
    • Quarter-hour breakdowns when possible for AEW and WWE programs.
    • Please note, all data is subject to availablility.
  • Access to the Wrestlenomics Viewership Spreadsheet: a continuously updated spreadsheet with 15,000+ data points that Brandon and others in wrestling media use to follow wrestling ratings trends. 
    • Free Google user account needed.
  • Occasional additional original reporting and analysis.

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About Wrestlenomics

Wrestlenomics is the leader in research and analysis on the business of pro wrestling. We're the source wrestling fans, reporters, and financial analysts turn to for insight. Wrestlenomics is operated by Brandon Thurston.

Our expertise has been sourced by publications like The Wall Street Journal, The Athletic, Last Week Tonight With John Oliver, Variety, The Wrap, New York Daily News, MarketWatch, Vice, The Ringer, Forbes, The Hollywood Reporter, Bleacher Report, Wrestling Observer Newsletter, and many others.

The Wrestlenomics brand was created in 2013 by "Mookie" Chris Harrington, who began writing and podcasting about wrestling business as early as 2005. “Wrestlenomics Radio” was re-launched as a weekly podcast in 2017 with Chris and Brandon as co-hosts. Chris's expertise was so valued that he was recruited to become the first employee for All Elite Wrestling, which he's been working for since the company launched in early 2019. Chris is no longer involved in operating Wrestlenomics or creating its content, but you can still find him on Twitter at @mookieghana.

Brandon edits Wrestlenomics content, which he creates along with contributors like Chris Gullo and Jason Ounpraseuth. Since 2015, Brandon’s award-winning written work largely focuses on the business of pro-wrestling, and has appeared on outlets like The Daily Beast, Vice Media, Seeking Alpha, Fightful, Voices of Wrestling, and others. He also worked as an independent wrestler and trainer. You can find him on Twitter at @BrandonThurston.

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