Creating a coffee community through educational and interactive content
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- Gain access to the ārāmse community! We check comments everyday and your questions are much more likely to get answered. Plus, you get to read and participate in the discussions on here.
- We want to make coffee more sustainable by raising awareness through well-researched and unbiased content. For $2/month, you are helping us create and continually improve our offering.
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We're here to spread the Slow Coffee MovementWho are we?
We are a family-run business, Ārāmse, that is passionate about making an impact in people's lives through coffee. Prior to this, Namisha had a lucrative career in finance in London, and Raghunath ran his own successful design firm in branding/UI and UX, both for over a decade. We gave up our respective careers to build a business together, in coffee, centred around slowing down and appreciating the present moment. We aren't raring to become the next unicorn — we want to create, with intention, a business that contributes towards the sustainability of coffee whilst making a sustainable living for ourselves. Ārāmse, derived from the Hindi phrase aaraam se, meaning 'slowly, with ease/comfort' is a way of life to us.
What do we do?
We love everything about coffee and are big advocates of the brew at home movement — a good cup of coffee is a lot more accessible than most people realise! We believe in the power of rituals on mental health, and have found that simple daily activities like brewing coffee can be therapeutic and meditative. In slowing down and focusing on the present moment, it has also made us more aware about what we consume and how that affects us, the people around us and the environment at large.
We want to share these skills and tools with people through livestream workshops, creative material that helps you track your skill development and other educational content around sustainability, coffee, mindfulness and more.
Our material, visual and written, is typically long form — we believe in investing the time to share our knowledge and skills, and care about meaningfully connecting with people who also find joy in living life, ārāmse.
Why should you care?
If you are a coffee lover, you already know how powerful this drink can be. To the connoisseur, it provides endless exploration for the palate and more simply, our days just wouldn't start the same without it. At its core, coffee brings people together. Right from farm to cup, so many people have to touch it to get it brew-ready. And once brewed, we all know how we gather around this drink, at cafes, work or even in our homes.
Tipping our hats to this little bean, our mission is to bring people together through shared coffee-related activities. Combining our diverse backgrounds and expertise, we aim to provide a unique perspective and create useful, educational content. We also host immersive virtual experiences to help people appreciate and brew better coffee. As a bonus, for anyone interested in exploring Indian coffee, we promise to showcase and do unbiased reviews of the nascent but exciting world of Indian specialty coffee. Through our community-based approach, we hope to raise awareness around how to make the industry more socially, economically and environmentally sustainable, whilst helping you up your coffee game! :)
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